Orange Belgium launches new mobile portfolio: GO, introducing the first mobile family offer in Belgium
09 Marzo 2020 - 11:00AM
Orange Belgium launches new mobile
portfolio: GO, introducing the first mobile family offer
in Belgium
Press releaseBrussels, 9th March 2020UNDER EMBARGO
until 9/03/2020 11:00
Orange Belgium launches new
mobile portfolio: GO, introducing the first
mobile family offer in Belgium
Orange Belgium confirms once again its
bold challenger positioning by increasing mobile data and
introducing unseen family discounts in Belgium
Today Orange Belgium announces a new
mobile data increase in its mobile offers to further support the
evolution of consumer usages. The result is a completely revamped
mobile portfolio, named GO. This simplified GO portfolio consists
of no more than 4 mobile subscriptions at a competitive price point
and offering even more abundant mobile data. Orange GO is extra
interesting for families, with unseen family discounts, without
having to share a collective data bundle.
Focus on data, data, data…
Since the beginning of 2018, the usage of mobile data by Orange
Belgium customers have been multiplied by 2,5 to reach 4,5GB/month
at the end of 2019 thanks to the launch of Orange’s unlimited
offers and growing digital usage such as video streaming, gaming,
and social networks. And this growth is not meant to stop in the
near future. Therefore Orange Belgium increased the mobile data
volumes of its new mobile portfolio GO. It is designed to let the
customer shape the offer around its individual or family needs.
Orange customers are on the driving seat with the right amount of
choice:
From the old animal subscriptions to the new GO
subscriptions, some examples:
- Orange customers with a Koala subscription now receive 4GB for
€20/month. Opting for the new GO Plus subscription means 1GB extra
=> 5GB of mobile data for the same price of
€20/month.
- Orange customers with an Eagle subscription now receive an
unlimited amount of mobile data, with 20GB at full speed for
€40/month. With the new GO Unlimited subscription they continue to
benefit from unlimited data, but with 30GB at full speed, for the
same price of €40/month.
These upgrades complement the very recent data
increase of the Cheetah subscription from 8GB to 15GB for the same
price of €30/month. This unchanged offer now becomes GO
Intense.
These evolutions are fully consistent with
Orange Belgium promise to increase data, not prices.
Focus on data, data, data… for every
family memberWith GO, Orange Belgium proudly introduces
the first mobile family offer in Belgium, with attractive family
discounts as of GO Intense. In addition, each member of the family
shapes its personal bundle around its individual data needs: no
one-size-fits-all solution and no shared data package.
Family discounts, some examples:
- A family with 2 Koala subscriptions today benefits from 4GB of
mobile data each (+ unlimited calls & SMS) for 2x €20/month.
For the same price, they can now get 2 GO Plus with 5GB each.
Thanks to the GO family discount, they can even get 2 GO Intense
with 15GB each for only €1 extra per subscription!
- A family with 2 Cheetah subscriptions today benefits from 15GB
of mobile data each (+ unlimited calls & SMS) for 2x €30/month.
Thanks to the GO family discount, they can save immediately
€18/month for the same data bundles (2 GO Intense with 15 GB each
for 2x€21/month). Alternatively, they can upgrade to unlimited for
only €1 extra per subscription (2 GO Unlimited for
2x€31/month)
- A family with 2 Eagle subscriptions today benefits from
unlimited data each for 2x€40/month. Thanks to the GO family
discount, they can save immediately €18/month for the same data
bundles (2 GO Unlimited for 2x€31/month)!
Focus on data, data, data… for
LoveGO in combination with Love also gives extra
advantages, for example:
·A GO
Intense mobile subscription (€30/month) in combination with Love
Duo (€34/month) gives the customer fully unlimited fixed internet,
15GB of mobile data + unlimited calls & SMS for only €55/month
instead of €64/month.
Breaking telco conventions since
2017In 2017, Orange Belgium launched its broadband
internet and TV offer Love, which price never increased, and
quickly became the best value for money convergent offer
(broadband, TV, mobile) that challenged the expensive bundles from
the duopoly on the fixed market. In 2018 Orange Belgium launched
the first Belgian unlimited mobile data subscription, setting a new
market standard.In 2019 Orange Belgium launched Love Duo: the long
awaited mobile + fixed internet offer, without television allowing
customers to pay only for what they need. With the launch of GO,
Orange Belgium breaks another telco convention with the first
mobile family offer and increased data bundles for all.
How to get the GO offersOrange
customers as well as new customers willing to benefit from these
upgraded offers can easily do so on www.orange.be, by calling 0800
177 35, by visiting an Orange shop (as of the 10th of March), or
simply on their MyOrange app (available in the coming days).Orange
customers can keep their existing ‘animal’ offers, however, those
‘animal’ offers will not be commercialized anymore.
Michaël Trabbia, CEO of Orange Belgium,
comments: “At Orange Belgium, breaking telco conventions is in our
DNA. We said “no” to price increases, we set new market standards
in Belgium with our unlimited offers, and with Love Duo we allowed
our customers to pay only for the services they need. With our new
GO portfolio, we now proudly introduce the first mobile family
offer in Belgium, together with increased data bundles and improved
Love offers.”
Christophe Dujardin, Chief Consumer Officer of
Orange Belgium, adds: “Orange customers are used to choose and pay
for exactly what they need. And this doesn’t change with GO. On the
contrary, the generous volumes of mobile data meet the increasing
need for unlimited connectivity for everyone, with additional
benefits for families as everybody enjoys its own data volume, no
need to share, just enjoy. Thanks to our GO family discounts, each
member of the family can either do big savings or get much more
data for only €1 extra. Moreover, our prices don’t increase after 3
or 6 months; we keep it attractive and simple, as from the
beginning.”
More info on www.orange.be
About Orange BelgiumOrange Belgium is a leading
telecommunications operator on the Belgian market with over 3
million customers; Orange is also active in Luxembourg through its
subsidiary Orange Communications Luxembourg.As a convergent actor,
we provide mobile telecommunications services, internet and TV to
private clients as well as innovative mobile and fixed-line
services to businesses. Our high-performance mobile network
supports 2G, 3G, 4G and 4G+ technology and is the subject of
ongoing investment. Orange Belgium is a subsidiary of the Orange
Group, one of the leading European and African operators for mobile
telephony and internet access, as well as one of the world leaders
in telecommunications services for enterprises.Orange Belgium is
listed on the Brussels Stock Exchange (OBEL). More information on:
corporate.orange.be, www.orange.be or follow us on Twitter:
@pressOrangeBe.
Press contactYounes Al
Bouchouari – younes.albouchouari@orange.com- +32 477 69 87
73Annelore Marynissen – Annelore.marynissen@orange.com - +32 479
016 058press@orange.be
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