Bango and Sam Media bring premium extended reality (XR) content to more users around the world
11 Ottobre 2023 - 10:00AM
Bango (AIM: BGO), the global platform for data-driven commerce,
today announces a strategic partnership with leading content
provider Sam Media to enable Direct Carrier Billing for its
extended reality (XR) content. Consumers across the globe can sign
up for premium XR subscriptions and conveniently add the charge to
their telco bill without requiring the use of a payment card.
XR mirrors the physical world in digital form, enabling cutting
edge entertainment and experiences for users to immerse themselves
in. Sam Media’s innovative technology uniquely brings XR content to
everyone on any device - there’s no need for expensive equipment.
All users need is a smartphone with internet access. Streaming
capabilities also adjust to the available bandwidth so users
without access to 5G can enjoy this immersive content.
Bango extends Sam Media’s Direct Carrier Billing coverage to
ensure users can quickly and easily pay for a range of XR
subscription services. This includes products like BeyondVR, a
virtual world like no other, delivering a range of games with
strong engagement elements, plus Sam Media and Stingray’s SingSpace
by Stingray Karaoke, a new groundbreaking immersive virtual reality
platform that revolutionizes the karaoke experience.
Direct Carrier Billing is a globally accepted payment method due
to its super-convenience – users simply tap a button and place the
charge on their mobile phone bill. It also opens up payments in
markets where access to traditional methods including credit card
is limited.
“We’re delighted to be powering payments for Sam Media’s premium
XR subscriptions, making them accessible to more users around the
world. With the increasing popularity of XR content, expanding
payment reach is essential to ensure consumers can enjoy this new
immersive experience.” Anil Malhotra, CMO at
Bango.
“Making our XR content accessible to everyone, on any device, is
our main mission. By working with Bango we can quickly launch DCB
across key territories around the world to enable users to enjoy
our premium content. Presenting a great customer experience from
start to finish is key and DCB delivers the simplest and most
convenient way for our customers to pay.” Alexis Bartelds,
CEO at Sam Media.
About Bango
The world's largest online merchants, including Amazon, Google,
and Microsoft, use Bango technology to acquire more paying
users.
Bango has developed unique purchase behavior technology that
enables millions more users to buy the products and services they
want, using innovative payment methods, including carrier billing,
digital wallets, and subscription bundling. Bango harnesses this
purchase activity into valuable marketing segments called Bango
Audiences. Merchants use these audiences to target their marketing
at paying customers based on their purchase behavior. Better
targeting increases spend through the Bango payments business, in
turn generating more data insights, creating a powerful virtuous
circle that drives continuous growth. Everyone connected to the
Bango Platform thrives as the virtuous circle grows.
Bango, the technology behind every payment choice. For more
information, visit www.bango.com
About Sam Media
As a leader in innovation, Sam Media makes the next generation
of mobile content accessible to everyone, on any device. Sam Media
is growing rapidly using alternative payment solutions. This way
Sam Media’s suite of products can be enjoyed everywhere, and
especially in markets where access to traditional payments methods
is limited.
www.sam-media.com
Media contact: Anil Malhotra, CMO,
Bango anil@bango.com Tel: +44 7710 480 377
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