INDIANAPOLIS, July 28, 2011 /PRNewswire/ -- In a
continuing effort to provide race fans with an unrivaled experience
and honor all of the nation's heroes, the Crown Royal® brand today
announced it will become entitlement sponsor of the 2012 NASCAR
Sprint Cup Series race at Indianapolis Motor Speedway. Officially
titled, the Crown Royal "Your Hero's Name Here" 400 at the
Brickyard, the race will serve as an expansion of the annual "Your
Name Here" program and not only honor U.S. service men and women,
but all of our nation's heroes.
(Photo: http://photos.prnewswire.com/prnh/20110728/NY43524)
The past two years, Crown Royal focused the annual promotion
solely on military service members to honor their heroic acts and
service to their country. The expanded Crown Royal "Your
Hero's Name Here" 400 program will recognize all of the
unsung heroes who make a difference in our communities, from
firefighters and police officers to local volunteers and military
members.
"This partnership gives us the chance to take our annual program
to the next level at one of the most historic venues in
motorsports," said Yvonne Briese, VP
Marketing, DIAGEO North American Whisky. "In addition to
providing a once-in-a-lifetime experience for our winner, we take
great pride in the fact that we are able to acknowledge so many
people who do so much for others and ask for nothing in return."
The grand prize will go to one special individual who will be
provided with the reigns to their very own race and receive the
naming rights to the Crown Royal "Your Hero's Name Here" 400. In
addition to the grand prize, Crown Royal will honor various heroes
throughout the Crown Royal "Your Hero's Name Here" 400 at the
Brickyard and integrate special characteristics of the Indianapolis
Motor Speedway to enhance the overall race experience. From
showcasing photographs and stories of heroes from across the
country, to on-site stations where fans can send messages to
service men and women stationed overseas, Crown Royal plans to give
heroes the recognition they deserve.
The Crown Royal "Your Hero's Name Here" 400 at the Brickyard
will also serve as yet another platform to advance the "Please
Drink Responsibly" message and to share the stories of heroes
around the country with Indianapolis locals, NASCAR fans and people
everywhere.
"We look forward to an exciting partnership with Crown Royal and
an opportunity to showcase our appreciation for those who make a
difference in our communities," said Indianapolis Motor Speedway
Corporation president and CEO Jeff
Belskus. "It is great to have a partner like Crown Royal to
provide race fans with an exciting and unique race experience at
the Brickyard."
The Crown Royal "Your Hero's Name Here" 400 will be the marquee
event of the inaugural Super Weekend at the Brickyard, which also
will feature a NASCAR Nationwide Series event Saturday, July 28, two GRAND-AM road races
Friday, July 27 and Nationwide
practice Thursday, July 26.
About Crown Royal
Crown Royal Canadian whisky is the number one selling Canadian
whisky brand in the US by value and has a tradition as long and
distinctive as its taste. Specially blended to commemorate a grand
tour of Canada made by King
George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal Canadian
whisky's smooth, elegant style reflects its aristocratic origins
and is considered the epitome of Canadian whisky. The Crown Royal
Company is a primary sponsor of the No. 17 Roush Fenway Ford Fusion
driven by Matt Kenseth. For more
information visit www.crownroyal.com. Crown Royal encourages all
race fans to please enjoy responsibly.
About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks
business with an outstanding collection of beverage alcohol brands
across spirits, wines and beer categories. These brands include
Johnnie Walker, Guinness, Smirnoff,
J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal,
Beaulieu Vineyard and Sterling
Vineyards wines.
Diageo is a global company, trading in more than 180 countries
around the world. The company is listed on both the New York Stock
Exchange (NYSE: DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and
performance, visit us at Diageo.com. For our global resource that
promotes responsible drinking through the sharing of best practice
tools, information and initiatives, visit DRINKiQ.com.
2011 Brickyard 400 tickets
Tickets are on sale for the 2011 Brickyard 400 on Sunday, July 31 at the Indianapolis Motor
Speedway.
Race Day ticket prices start at just $30. Fans can buy tickets online at
www.imstix.com, by calling the IMS ticket office at (317) 492-6700,
or (800) 822-INDY outside the Indianapolis area, or by visiting the ticket
office at the IMS Administration Building at the corner of
Georgetown Road and 16th Street between 8
a.m.-5 p.m. (ET) Monday-Friday. Children 12 and under will
receive free general admission to any IMS event in 2011 when
accompanied by an adult general admission ticket holder.
Tickets for groups of 20 or more also are on sale. Contact the
IMS Group Sales Department at (866) 221-8775 for more
information.
CONTACTS:
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Nicole Anastasi
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Mike DaRe
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J. Douglas Boles
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Taylor
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Diageo
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Indianapolis Motor
Speedway
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704.796.9992
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646.223.2016
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317.492.6412
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nanastasi@taylorstrategy.com
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mike.dare@diageo.com
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dboles@brickyard.com
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SOURCE Crown Royal