MAGH SLECHT, Ireland,
Aug. 29, 2013 /PRNewswire/
-- Celebrating ancient Celtic traditions, Guinness & Co.
today announced that GUINNESS® Red Harvest Stout, a new, limited edition
seasonal beer, will be available in the
United States this fall. This new craft brew, which
captures the spirit of the fall season, provides a change of pace
from the array of pumpkin beers often available this time of year
while incorporating centuries old Celtic traditions.
(Photo: http://photos.prnewswire.com/prnh/20130829/NY71532 )
With GUINNESS® Red Harvest
Stout, the makers of GUINNESS bring to the American beer
drinker the ancient Celtic tradition of Samhain. In centuries
past, Samhain (pronounced saw-wen) was the festival held every year
on All Hallows' Eve in celebration of the end of the fall harvest
and the coming of winter. Legend tells that on this night, restless
spirits are beckoned from the darkness with bonfires and sweet
offerings from the bountiful fall harvest. GUINNESS®
Red Harvest Stout captures the
spirit of this ancient Celtic tradition and represents Guinness'
brewmasters' own crafting of this special offering to adult
consumers for this fall season.
GUINNESS® Red Harvest
Stout celebrates the brand's brewing tradition with its
mildly sweet, velvety taste and deep red hue. The stout is crafted
with a blend of lightly roasted barley which allows for aromas of
caramel and toffee and is supported by a sweet malty taste. When
poured into a pint glass, the nitrogen widget creates the iconic
surge, unleashing the sweet and alluring flavors and delivering a
distinctively smooth, flavorful taste experience to be enjoyed
responsibly.
"GUINNESS® Red Harvest
Stout is perfect for fall and offers a great change of pace
from the pumpkin seasonals crowding beer shelves," said
Doug Campbell, Brand Director,
GUINNESS beer. "GUINNESS® Red
Harvest Stout has a unique ancient Celtic connection with
Halloween through the story of
Samhain, and we encourage adult beer fans to enjoy it in moderation
with friends and family."
Available in four-packs of 14.9oz cans (4.1% ABV) at a price
comparable to other Premium Imports, GUINNESS®
Red Harvest Stout will be launched
at retail and in bars nationwide this September.
When celebrating your own traditions this fall, Celtic or
otherwise, Guinness reminds all consumers to enjoy
GUINNESS® Red Harvest
Stout responsibly.
About GUINNESS®
The GUINNESS®
brand enjoys a global reputation as a uniquely authentic Irish beer
and the best-selling stout in the world. Famous for its dark
color, creamy head and unique surge and settle, this distinctive
beer has been brewed at the St. James's Gate brewery in
Dublin, Ireland since 1759.
Over 10 million glasses of GUINNESS beer are enjoyed every single
day around the world, and 1.8 billion pints are sold every year.
GUINNESS beer is available in well over 100 countries
worldwide and is brewed in almost 50. Also from the makers of
GUINNESS, SMITHWICK'S, Ireland's
oldest and best selling ale and HARP Lager, whose name pays tribute
to the GUINNESS logo and the national symbol of Ireland.
Additional information about the GUINNESS brand can be found at
www.guinness.com.
About Diageo
Diageo is the world's leading premium
drinks business with an outstanding collection of beverage alcohol
brands across spirits, beer and wine. These brands include
Johnnie Walker, Crown Royal, JεB,
Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Cîroc and
Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and
Guinness.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and
performance, visit us at www.diageo.com. For our global resource
that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
Media
Contacts:
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|
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Jaclyn Sisbarro,
Taylor
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Jim Sias,
Diageo
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(212)
714-5734
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(646)
223-2305
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jsisbarro@taylorstrategy.com
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jim.sias@diageo.com
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SOURCE GUINNESS