NORWALK, Conn., Oct. 7, 2013 /PRNewswire/ -- The brisk
weather days spark a little more excitement as SMIRNOFF® announces
two crave-worthy and versatile flavor experiences, created from
award-winning SMIRNOFF Vodka. Triple distilled for exceptional
smoothness and supreme clarity, SMIRNOFF Wild Honey Flavored Vodka
and Cinna-Sugar Twist Flavored Vodka are perfect for every Fall
occasion, from a night out with friends to an evening curled by the
fire.
"Honey is a huge flavor in the spirits industry right now, and
SMIRNOFF's aim was to deliver a liquid that embodies the sweet,
smooth flavor like never before – the fruity notes really add an
interesting twist. Cinnamon is another flavor bringing heat –
literally and figuratively – to the spirits industry. Cinna-Sugar Twist embodies the taste of a fresh
pastry that's sprinkled with the bite of cinnamon," said
Dan Kleinman, Brand Director of
SMIRNOFF. "The unique flavor combinations of both of these products
pair well with an array of hot and cold cocktails, making the duo a
must-have for at-home bars or to enjoy when out with friends. These
adult treats will be a welcomed addition to the lineup of
responsible celebrations that come with every holiday season."
SMIRNOFF Wild Honey combines the pure taste of golden honey with
a floral fruitiness. The warm taste of real honey coupled with the
soft, creamy finish pairs perfectly with other spirits such as
bourbons, rums and liqueurs, while also complementing an array of
mixers such as cold brew tea and cider.
SMIRNOFF Cinna-Sugar Twist is a deliciously tempting liquid
reminiscent of a flaky cinnamon treat and adds an exciting spike to
cocktails when mixed with a range of flavors from grapefruit juice
to ginger beer. The bite of cinnamon and irresistible sweetness,
make it the ideal base for seasonal and holiday cocktails.
Indulge your sweet tooth before hitting the town with friends or
when frequenting nightlife favorites with SMIRNOFF's signature
cocktails: SMIRNOFF Lucky Lemonade and SMIRNOFF True
Temptation.
SMIRNOFF Lucky Lemonade
- 1.5 oz. SMIRNOFF Cinna-Sugar Twist Flavored Vodka
- 2 oz. lemonade
- 3 oz. apple juice
- Glassware: Stemless wine glass
- Garnish: Lemon wheel
- Preparation: Shake and serve over ice
SMIRNOFF True Temptation
- 1.5 oz. SMIRNOFF Wild Honey Flavored Vodka
- 3 oz. lemonade
- 2 oz. club soda
- Glassware: Highball
- Garnish: Lemon wheel
- Preparation: Shake and serve over ice; top with club
soda
SMIRNOFF Wild Honey and SMIRNOFF Cinna-Sugar Twist join
SMIRNOFF's popular Confections portfolio including SMIRNOFF Root
Beer Float, SMIRNOFF Iced Cake, SMIRNOFF Kissed Caramel, SMIRNOFF
Whipped Cream and SMIRNOFF Fluffed Marshmallow. SMIRNOFF Wild Honey
and Cinna-Sugar Twist Flavored Vodkas are now available for
consumers of legal drinking age at liquor and grocery stores
nationwide for a suggested retail price of $15.99 for a 750mL bottle.
When mixing up cocktails and all things social with SMIRNOFF
Vodka, always remember to do so responsibly.
For additional information, please visit www.smirnoff.com or
become a fan of the "Most Liked" vodka brand at
www.facebook.com/smirnoff. Be sure to join us on
www.pinterest.com/smirnoffvodka as we share cocktail recipes,
entertaining tips and more with SMIRNOFF Wild Honey and
Cinna-Sugar Twist.
About SMIRNOFF
The SMIRNOFF brand that boasts the
world's number-one selling premium spirit and the top-selling
flavored vodka in North America,
traces its heritage back to 19th century Russia. As the most awarded vodka brand in the
world, SMIRNOFF has always been known for quality and is enjoyed
responsibly in 130 countries around the world. For more
information, log on to www.smirnoff.com.
About Diageo
Diageo is the world's leading premium
drinks business with an outstanding collection of beverage alcohol
brands across spirits, beer and wine. These brands include
Johnnie Walker, Crown Royal, JεB,
Windsor, Buchanan's and Bushmills
whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain
Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and
performance, visit us at www.diageo.com. For our global resource
that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
MEDIA
CONTACTS:
|
|
Jacqueline
Muglia
|
Jamie
Hakim
|
Taylor
|
Diageo
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(212)
714-5795
jmuglia@taylorstrategy.com
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(646)
223-2314
Jamie.hakim@diageo.com
|
SOURCE Diageo