By Peter Evans

LONDON--Diageo PLC (DGE.LN) Thursday blamed government policies in China for a slowdown in its Asia-Pacific region even as the U.K. liquor maker reported a rise in first-quarter sales growth.

Diageo said total sales increased 3.1% in the three months to September 30, compared with 5% in the same period last year. The company said its North American market remained strong, but overall performance was hampered by weakness in Europe and some developing markets.

"While there are headwinds in some emerging markets, including the impact of the government policies in China, there are also markets in which we continue to deliver robust growth," Chief Executive Ivan Menezes said.

Write to Peter Evans at peter.evans@wsj.com

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