NEW YORK, Oct. 17, 2013 /PRNewswire/ -- To celebrate
the launch of Baileys Vanilla Cinnamon, the newest addition to the
Baileys® Irish Cream collection, we're taking to the
streets of New York City to host
pop-up photo booths giving ladies the chance to take their own
"Stylish Shots on the Go!" Inspired by our new signature drink, the
Glamour Shot, the photo booths are answering the call of women
everywhere, "Can someone take our picture?" To ensure that no
tresses fall flat and no flyaways are forever caught on film,
guests will enjoy complimentary hair touch-ups from DreamDry
stylists so each pony, braid and pinup is perfectly coiffed.
(Photo:
http://photos.prnewswire.com/prnh/20131017/NY99564-a)
(Logo:
http://photos.prnewswire.com/prnh/20131017/NY99564LOGO-b)
To create the Glamour Shot drink at home for a truly glam Girl's
Night In, combine one ounce of Baileys Vanilla Cinnamon Irish Cream
and half an ounce of Goldschläger® Cinnamon Schnapps to
a shaker filled with ice and shake vigorously. Strain into a
chilled shot glass rimmed with edible gold flakes to prepare the
most stylish shot of the evening and delight your girlfriends with
your divine hostess skills!
You can spot the Baileys "Stylish Shots on the Go" photo booths
at the hottest intersection in the Meatpacking District – 14th
Street, 9th Ave and Hudson Street –
on Friday, October 18th,
Saturday, October 19th,
Friday, October 25th, and
Saturday, October 26th
from 8:00 PM to 1:00 AM. In order to
celebrate the newest liqueur and give back to the community,
Baileys has partnered with Young Executives for Success (Y.E.S!), a
volunteer branch of Dress for Success that provides its members
with volunteer, fundraising and networking opportunities to
champion the mission of Dress for Success. Dress for Success is a
non-profit organization that provides interview attire and career
development tools to low-income women in more than 125 cities in 15
countries.
"Baileys Vanilla Cinnamon is such a fabulous addition to the
existing Baileys Irish Cream collection and we're so excited to
showcase that with the Stylish Shots on the Go photo booth," said
Stephanie Jacoby, Director, Liqueurs
Portfolio. "Through our partnerships with DreamDry and Y.E.S!, we
hope to bring a touch of style and sense of philanthropy to the
streets of New York by donating
$1 for each photo taken to Y.E.S!, up
to $5,000. As always, Baileys
encourages everyone to stay stylish by celebrating responsibly and
always designating a driver for the evening if you're out with your
girlfriends."
The new liqueur is a modern twist on the classic Irish Cream,
which blends fine Madagascar
vanilla and cinnamon for a unique Baileys taste experience. Baileys
Vanilla Cinnamon joins Baileys Original Irish Cream, Baileys with a
hint of Hazelnut, Baileys with a hint of Caramel, and Baileys with
a hint of Coffee, as a proud product of the Baileys Irish Cream
Liqueur portfolio. Baileys Vanilla Cinnamon is now available
nationwide wherever spirits-based beverages are sold for a
suggested retail price of $21 for a
750 ml bottle. For more information on Baileys Vanilla Cinnamon
please visit the Baileys Fan Page on Facebook at
www.facebook.com/BaileysUS or www.Baileys.com.
About Baileys® Irish Cream Liqueur:
Baileys
launched in Ireland in 1974.
It is now available in 180 markets worldwide and is the number one
selling liqueur in the world. Baileys is currently ranked 7th
among all distilled spirits sold worldwide and enjoys 70 percent
share of the total Irish Cream Liqueur Market around the
world. Owned by Diageo plc, Baileys Irish Cream Liqueur
contents are a blend of Irish whiskey, fresh double cream and other
fine ingredients. For more information on the Baileys brand, please
visit us at www.BAILEYS.com.
About Diageo:
Diageo is the world's leading premium
drinks business with an outstanding collection of beverage alcohol
brands across spirits, beer and wine. These brands include
Johnnie Walker, Crown Royal,
J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and
Guinness.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and
performance, visit us at www.diageo.com. For our global resource
that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
STAY STYLISH. DRINK RESPONSIBLY.
BAILEYS Irish Cream Liqueur. 17% Alc/Vol. ©2013 R & A Bailey
& Co. Imported by Paddington, Ltd., Norwalk, CT.
SOURCE Baileys(R) Vanilla Cinnamon Irish Cream