NEW YORK, Nov. 1, 2013 /PRNewswire/ -- TUMI, the
leading international brand of premium travel, business and
lifestyle accessories in collaboration with the cocktail
connoisseur's brand of choice, Ketel One® Vodka will continue to
celebrate their shared heritage of design excellence this holiday
season. They collectively raise the bar, taking their shared
passion for craftsmanship, innovation and artisanal design to
introduce the Mixology Collection. Launching November 2013 for the gift-giving season, each
impressive piece caters to cocktail aficionados, entertainment
enthusiasts and global travelers alike.
(Photo:
http://photos.prnewswire.com/prnh/20131101/NY08316)
New this year, the Mixology Backpack is tailored to serve up the
needs of the modern-day on the go mixologist. Made of a coated
Italian canvas with black leather trim, the exclusive backpack
offers a host of versatile and iconic elements, including a
signature TUMI leather luggage tag, co-branded with the Ketel One
Vodka logo, and a leather monogram patch. Two exterior,
water-resistant pockets on each side securely hold liter-sized
bottles of Ketel One Vodka. The main opening, in black interior
lining accentuated with gunmetal hardware, fully unzips to reveal a
spacious compartment. In it, expandable pockets neatly stock
polished, stainless steel utensils including a shaker, 1 oz. and 2
oz. jigger and mixing spoon. Also nestled inside the main
compartment, a sleek removable pouch holds the essential bar
accoutrements to blend the perfect drink anywhere, ideal for the on
the go traveler. A second zippered opening is large enough
for other gear, such as laptops and iPads.
"We are thrilled to continue our partnership and expand our line
with TUMI to bring cocktail enthusiasts more accessories to create
top-quality mixed drinks this holiday season," said Carl Nolet Jr, 11th Generation of 322
year old Nolet Distillery. "TUMI'S understanding of today's
sophisticated traveler, paired with Ketel One's deep appreciation
of craft, adds up to the ultimate mobile bar that allows for
mixologists to create and serve cocktails anywhere while always
being responsible."
"Like the Ketel One consumer, TUMI customers are attracted to
brands and products that are truly 'best in class', serving up a
collection of handcrafted products and quality design," said
Alan Krantzler, SVP Brand
Management. "Celebrating our second season together, the TUMI Ketel
One Mixology Set and Mixology Backpack offer the individual who
enjoys entertaining something unique and purposeful."
Returning for a second season, the TUMI Mixology Set is a truly
luxurious option for the aesthete on anyone's list. Earl Grey coated canvas with black leather trim
detail richly updates this Italian-made piece, inspired by TUMI's
premium trunk silhouette. The set opens to reveal a well-appointed
bar for the modern traveler who covets custom-made quality and
meticulous attention to detail. Upon unlatching, a collection of
stainless steel utensils are positioned inside custom-fit pockets
to remain perfectly poised:
- Leather bottle holders, custom-sized to fit Ketel One
- Two premium martini glasses with removable supports that double
as coasters
- Ice bucket, tongs and scoop
- Zester metal bar spoon
- Vermouth spritzer
- Two olive picks
- Removable beech wood cutting board with integrated recess for
signature TUMI knife
- Shaker with 1 oz. and 2 oz. jigger
The TUMI Mixology Collection will be available in November 2013 at select TUMI stores worldwide and
on tumi.com.
About TUMI
TUMI (NYSE: TUMI) is the leading international brand of premium
travel, business and lifestyle accessories. TUMI's heritage of
design excellence is one that appeals to the global traveler. The
brand is sold in over 200 stores from New
York to Paris to
London and Tokyo, as well as the world's top department
and specialty stores and travel retail in more than 75 countries.
TUMI's success over the past three decades can be traced to its
continual focus on its founding principles of design excellence,
functional superiority, technical innovation, unparalleled quality
and world-class customer service. For more about TUMI, visit
www.tumi.com, www.facebook.com/tumitravel,
www.twitter.com/tumitravel.
About Ketel One Vodka
With ten generations of Nolet family distilling passion and
expertise, the success of the KETEL ONE® brand is built on
one-to-one conversations with the bartending community. Launched in
the United States in the early
1980s, Carolus Nolet Sr. was inspired by original recipes and
techniques of his ancestors when he created the recipe for and
distinctive personality of KETEL ONE vodka.
KETEL ONE vodka is a sophisticated and crisp, wheat-based,
ultra-premium blend crafted from small batches, using copper pot
stills together with modern distilling techniques. The
19th century coal-fired pot still, Pot Still Number 1,
otherwise known as "Distilleerketel # 1", is one of the pot stills
used in the production process and is the inspiration for the name
of this Dutch vodka. Each final production of KETEL ONE vodka is
approved by a member of the Nolet family prior to bottling. After
extensive research, KETEL ONE CITROEN® flavored vodka was launched
in 2000, created by infusing KETEL ONE vodka with citrus essential
oil essence. Two different types of lemon from Sicily give the flavored vodka a lively, rich
sweetness, whilst one variety from Spain gives a full, distinctive taste.
Lemon from Guinea,
West Africa results in a more
intense character, whilst two varieties of lime from the
Caribbean give KETEL ONE CITROEN flavored vodka an incredible
note of freshness.
KETEL ONE ORANJE® flavored vodka was launched in 2010, created
by infusing KETEL ONE vodka with orange essential oil essence. The
vodka is infused with the all-natural essence of a select
combination of Mandarin oranges from Italy and Valencia oranges from Florida and Brazil resulting in the flavor of KETEL ONE ORANJE flavored vodka.
In 2008, the Nolet Group created a 50/50 joint venture company
with Diageo, KETEL ONE Worldwide B.V., to import, sell, market and
distribute KETEL ONE vodka and KETEL ONE
CITROEN flavored vodka and to maximize global growth
potential for the KETEL ONE brand.
KETEL ONE, KETEL ONE CITROEN,
KETEL ONE ORANJE and the associated
logos are trademarks of Double Eagle Brands N.V. © Double Eagle
Brands N.V. 2011
About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks
business with an outstanding collection of beverage alcohol brands
across spirits, wines and beer categories. These brands include
Johnnie Walker, Guinness, Smirnoff,
J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal,
Beaulieu Vineyard and Sterling
Vineyards wines.
Diageo is a global company, trading in more than 180 countries
around the world. The company is listed on both the New York Stock
Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and
performance, visit us at Diageo.com. For our global resource that
promotes responsible drinking through the sharing of best practice
tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
Please enjoy Ketel One® responsibly.
KETEL ONE Vodka. KETEL ONE Oranje Flavored Vodka Distilled from
Wheat. 40% Alc/Vol. ©2012 Imported by Ketel One USA, Aliso Viejo,
CA
SOURCE Ketel One Vodka