TULLAHOMA, Tenn., Dec. 18, 2013 /PRNewswire/ -- When George A.
Dickel began distilling whisky in 1870, his product wasn't stored
away in barrels and left for years to mature. Instead, it was
enjoyed soon after distillation to meet the demand of Dickel's
customers who enjoyed his smooth sipping spirits. This
corn-forward recipe that would become the foundation of the George
Dickel whiskies is now back with the reintroduction of George
Dickel® White Corn Whisky Foundation No. 1 Recipe.
Over the last 140 years, this Foundation No. 1 Recipe has served
as the backbone for where George Dickel whiskies including No. 8,
No. 12 and Barrel Select began. Handmade from the finest
grains and legendary Cascade Spring water before being finished
through George Dickel's signature Chill Charcoal Mellowing process,
George Dickel Foundation No. 1 Recipe is an un-aged whisky so
smooth George himself called it "Mellow as Moonlight."
"For more than a century this Foundation No. 1 Recipe has been
at the heart of our whiskies," said John
Lunn, George Dickel Master Distiller. "It has survived
the Prohibition era and we're proud to share it with adult
consumers and bartenders around the country as a celebration of
George Dickel's legacy."
George Dickel White No. 1 Corn Whisky is a 91-proof (45.5 % ABV)
whisky with a clear appearance and initial aroma that is soft, yet
full of raw grain – not dissimilar from moonshine. However,
those raw notes vanish upon a mellow and smooth first taste, with a
creamy sweet corn flavor. The Chill Charcoal Mellowing
process nods to George's historic affection for "Winter Whisky" and
gives the liquid a softer, smoother finish than traditional
moonshines.
Lunn recommends enjoying George Dickel White No. 1 Corn Whisky
neat or on the rocks to experience the full taste profile, but it
also mixes well into a number of modern and classic cocktails like
the Old Fashioned. The new variant joins a whisky portfolio
including George Dickel No. 8 Whisky, George Dickel No. 12 Whisky,
George Dickel Barrel Select Whisky and George Dickel Rye
Whisky.
Distributed nationwide beginning in Jan., George Dickel White
No. 1 Corn Whisky will retail at a suggested price of $21.99 for a 750 mL bottle. For more
information, please visit the George Dickel Facebook page at
Facebook.com/GeorgeDickel and remember to always drink
responsibly.
About George Dickel
Since George A. Dickel bottled
his first batch of whisky in 1870 using the pure water from Cascade
Springs, adult consumers have been drawn to this whisky. For
more information, please visit www.dickel.com and always remember
to drink responsibly.
About Diageo
Diageo is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits,
beer and wine. These brands include Johnnie
Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills whiskies, Smirnoff,
Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and
Guinness.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange
(DGE). For more information about Diageo, its people, brands,
and performance, visit us at www.diageo.com. For our global
resource that promotes responsible drinking through the sharing of
best practice tools, information and initiatives, visit
DRINKiQ.com.
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Media Contacts:
Zack Nobinger, Taylor
(704) 644-6927
znobinger@taylorstrategy.com
Mike DaRe, DIAGEO
(646) 223-2016
Mike.dare@diageo.com
SOURCE Diageo