NORWALK, Conn., Nov. 13, 2014 /PRNewswire/ -- Warm baked
apples, toasted pecans, the taste of the graham cracker crust on
Grandma's homemade pies, those memorable and loveable flavors are
hot out the oven in PIEHOLE™ – a delicious blend of Canadian
Whiskey and pie-flavored liqueur.
PIEHOLE, best sliced up as a shot, will be available beginning
November 2014 in the following
tempting flavors that your pie hole is sure to love: Apple Pie,
Cherry Pie and Pecan Pie. Inspired by Grandma's favorite pie
recipes, this new-to-world product line features pie liqueur
flavored whiskeys aged between four to eight years and bottled in
Canada.
PIEHOLE Apple Pie Canadian Whiskey with flavored liqueur has the
sweetness of apple pie filling and baked crust with a hint of
cinnamon and clove spice. PIEHOLE Pecan Pie has the distinctive
taste of toasted nutty pecans with background notes of bourbon
vanilla extract, dark brown sugar, and baked pie crust. PIEHOLE
Cherry Pie balances sweet baked cherries with notes of buttery
pastry and baked pie crust. At 70 proof (35% ABV), PIEHOLE whiskeys
with pie flavored liqueur are perfect for celebrating the fun times
in life, so for those enjoying those moments, slice off a shot of
delicious PIEHOLE.
"Many people remember that feeling you get when you first taste
Grandma's pies fresh from the oven," said Kristin Markovich, senior innovation manager,
whiskey. "PIEHOLE is our way of bringing that delicious memory to
consumers for any fun occasion and we hope people everywhere will
open their pie holes to try these three mouth-watering
flavors."
PIEHOLE packaging displays eye-catching Americana imagery
reminiscent of an era fondly remembered by just about anyone who
has enjoyed their Grandma's homemade and delicious pies. The
bottles boast bold colors of blue, green and red to highlight each
fun pie flavor. Each new offering will be sold at a suggested
retail price of $14.99 for a 750 mL
bottle.
When you take a slice out of PIEHOLE flavored whiskey and toast
to the good times in life, please remember to enjoy
responsibly.
About Diageo
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands across spirits, beer and wine
categories. These brands include Johnnie Walker, Crown Royal, J&B,
Buchanan's, Windsor and Bushmills whiskies, Smirnoff,
Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more
than 180 countries around the world. The company is listed on
both the London Stock Exchange (DGE) and the New York Stock
Exchange (DEO). For more information about Diageo, our
people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Celebrating life, every day, everywhere.
Contacts:
Hailey
Cobb
Taylor, 704-644-6906
HCobb@taylorstrategy.com
Mike DaRe
Diageo, 646-223-2016
Mike.DaRe@diageo.com
Feed your Piehole Responsibly™.
PIEHOLE 35% Alc/Vol.
©2014
Imported by The Piehole Distilling Company, Norwalk, CT.
Photo - http://photos.prnewswire.com/prnh/20141113/158588
SOURCE Diageo