NORWALK, Conn., Feb. 9, 2015 /PRNewswire/ -- Johnnie Walker®
announces the second annual release of a collector's edition to
commemorate the thousands-year-old celebration of the Lunar New Year. Johnnie Walker Blue Label Year of
the Ram is available for purchase now, in a limited release, at
retailers across the country for adult consumers to enjoy
responsibly.
This special edition marries traditional Chinese ceramic
artistry with one of the House of Walker's rarest and most
luxurious expressions of the art of blending. Every detail is
deliberate and takes into account the iconic bottle design. When
four bottles with their signature Johnnie
Walker slanted labels are placed side by side, a single
image unfolds— like a magnificent Chinese scroll painting.
The ram's associations with good fortune, beauty and a
determination to reach new heights inspired the design. The artwork
illustrates three rams standing in distinguished positions, a
traditional reference to the Book of Changes signifying a New Year
of great fortune.
"The Johnnie Walker Blue Label Year of the Ram bottle weaves the
best of Chinese ceramic art with the very finest blended Scotch
whisky," said Brian Cox, Director of
Scotch Whisky for Diageo North America. "The Lunar Year is an
incredibly exciting and significant holiday in the Chinese
tradition. We are proud to honor it with our finest blend—Johnnie
Walker Blue Label—so that people can enjoy the Lunar New Year responsibly and with
quality."
This year's symbol—with its unrelenting persistence—has
particular significance for the House of Walker. For more
than 200 years, Johnnie Walker has
been a pioneer in the industry and seeks to inspire others to see
the power of the next step in their personal journeys.
Johnnie Walker Blue Label Year of the Ram Special Release is now
available nationwide with a suggested retail price of $258 (750 ml/bottle). Whether
celebrating the Lunar New Year with
friends or with family, at home or out on the town, Johnnie Walker reminds you to please drink
responsibly.
About JOHNNIE
WALKER
Johnnie Walker
is the world's number-one selling Scotch whisky brand,
representing the idea of personal progress for the many people who
enjoy it in more than 180 countries worldwide. John
Walker pioneered blending when he founded the business in 1820
and never looked back, growing it from a grocer's own Scotch whisky
into a stylish, global icon. It's that same forward-looking
perspective that drives the brand, and its consumers,
today. The U.S. range of award-winning whiskies includes
Johnnie Walker® Red Label®, Johnnie Walker® Black
Label®, Johnnie Walker Double
Black®, Johnnie Walker® Gold Label
Reserve®, Johnnie Walker Platinum Label®
and Johnnie Walker® Blue Label®. For more
information visit www.johnniewalker.com or follow us on Facebook
and Twitter @JohnnieWalkerUS. #KeepWalking
About DIAGEO
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands across spirits,
beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan's,
Windsor and Bushmills whiskies,
Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys,
Don Julio, Tanqueray and
Guinness.
Diageo is a global company, and our products are sold in more
than 180 countries around the world. The company is listed on both
the London Stock Exchange (DGE) and the New York Stock Exchange
(DEO). For more information about Diageo, our people, our brands,
and performance, visit us at www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.
PLEASE DRINK RESPONSIBLY.
2015 IMPORTED BY DIAGEO, NORWALK,
CT.
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SOURCE Johnnie Walker