NORWALK, Conn., Oct. 21, 2015 /PRNewswire/ -- SMIRNOFF®
vodka, the world's best-selling vodka that welcomes everyone in,
returns with the second iteration of the Exclusively for
Everybody campaign to celebrate the idea that good times
are more fun when everyone is included.
Experience the interactive Multimedia News Release
here: http://www.multivu.com/players/English/7667051-smirnoff-exclusively-for-everybody/
In the next Exclusively for Everybody campaign, actors
and comedians, T.J. Miller and
Thomas Middleditch, journeyed an
epic 3,098-miles from Los Angeles
to New York Comic Con in "The Road Trip" to pitch a film idea
starring superheroes that aren't cut from the same Hollywood cloth. Documenting the adventure,
the SMIRNOFF® brand created a series of six broadcast and online
films for "The Road Trip," sharing how T.J. and Thomas learned
about the quality of SMIRNOFF® vodka during stops along the way at
a comedy club, farm-to-table restaurant, house party, and, finally,
in a safe carpool ride.
"Last year, we brought a fresh voice to vodka and broke through
some of the pretentious characteristics the category has come to be
associated with," said Brian Radics,
SMIRNOFF® Brand Director. "This year we wanted to further heighten
that message and seek out moments that are made even better by
including everyone. As a brand, we were excited to learn that T.J.
and Thomas share our beliefs so much that they would join us to
spread the message of inclusivity with everyone."
True to the films, T.J. and Thomas surprised guests at the
kickoff day of New York Comic Con on Thursday, October 8 to shout, via bullhorn, to
hundreds of fans that everyone is a superhero. SMIRNOFF® vodka then
brought the good times to more than 400 New York Comic Con
attendees aged 21+ with a celebration that united all kinds of
superheroes together over cocktails and Moscow Mules.
"We went to New York Comic Con to pitch a superhero movie
starring us, Emo Boy and my crime-fighting partner, Goldperson,
because we believe that every single person has their own super
power," explained Thomas
Middleditch. "This was an awesome ending to our road trip in
the Exclusively for Everybody campaign as we got the chance
to hang out with real fans and heroes at New York Comic Con,
celebrate the unique qualities of everyone, use a bullhorn, and
enjoy Moscow Mules made from a good quality vodka."
"It's time we recognize the superheroes we all are," stated
T.J. Miller, heroically. "We don't
have to be big, muscle clad, unusually handsome, men to be super or
heroes! Look at me and how awesomely weird Goldperson looks. This
belief that everyone is welcomed in is what Thomas and I love about
being involved in the SMIRNOFF® brand's Exclusively for
Everybody campaign, and is something we don't often see enough
anymore."
The new Exclusively for Everybody campaign, "The Road
Trip," kicked off on October 5, 2015
with the teaser film "3,098 Miles to New York Comic Con" and social
content from T.J. and Thomas throughout the week. Highlighting the
people, places and spaces that speak to SMIRNOFF® vodka, T.J. and
Thomas' journey is revealed through core films, including "3,098
Miles to New York Comic Con," "Reminiscing," "Farm to Table," "Safe
Rides, Sharing Rides," "What Kind of Night Is It?," and "We're
Here."
Throughout the series, T.J. and Thomas show how good times are
better by welcoming everyone in, and most importantly, they remind
everyone to enjoy SMIRNOFF® vodka responsibly. In the "Safe Rides,
Sharing Rides" video, T.J. and Thomas end up in a carpool, embrace
their fame with new friends, and get everyone home safely.
Created by 72andSunny's New
York office, the creative will be brought to life through a
fully integrated campaign across broadcast, social, and digital
platforms. For more information on the SMIRNOFF® Exclusively for
Everybody campaign and the "The Road Trip," please visit
www.smirnoff.com, tune in to www.YouTube.com/SmirnoffUS or become a
fan of the "Most Liked" vodka brand at www.facebook.com/smirnoff.
Be sure to check out our DIY cocktail ideas on
http://www.pinterest.com/smirnoffUS.
About SMIRNOFF
The SMIRNOFF brand, the world's
number-one selling premium spirit and the top-selling vodka by
volume, in the United States,
traces its heritage back to 19th century Russia. As the most awarded vodka brand in the
world, SMIRNOFF has always been known for quality and is enjoyed
responsibly in 130 countries around the world. For more
information, log on to www.smirnoff.com.
About Diageo
Diageo is the world's leading premium
drinks business with an outstanding collection of beverage alcohol
brands across spirits, beer and wine. These brands include
Johnnie Walker, Crown Royal,
J&B, Windsor, Buchanan's whisky, Smirnoff, CIROC and Ketel
One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and
performance, visit us at www.diageo.com. For our global resource
that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere, responsibly.
About New York Comic Con
New York Comic Con, organized
and produced by ReedPOP, is the East Coast's biggest and most
exciting popular culture convention with the latest and greatest in
comics, graphic novels, anime, manga, video games, toys, movies and
television. New York Comic Con's panels and autograph sessions give
fans a chance to interact with their favorite creators, while
screening rooms feature sneak peeks at films and television shows
months before they hit either big or small screens. It is the
ultimate pop culture convention in America and the only one that
takes place in the comic book, publishing, media and licensing
capital of the world – New York.
MEDIA CONTACTS:
Phillip Pearson
Diageo
Phillip.Pearson@diageo.com
646-223-2309
Carla Clunis
Taylor
cclunis@taylorstrategy.com
212-714-5772
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SOURCE DIAGEO