NEW YORK, Oct. 30, 2015 /PRNewswire/ -- Don Julio
Gonzalez began his passionate pursuit to create the world's
original luxury tequila in 1942. Now, three years after his
passing, the brand that Gonzalez founded is commemorating his
determination and passion by releasing "The Legend of Don Julio
Gonzalez Video." The three-minute video allows a rare
first-person glimpse into the story of how Tequila Don Julio was
founded, as spoken by the man himself in his last known interview
conducted with tequila expert Tomas
Estes. Released for Dia de
los Muertos, a traditional Mexican day dedicated to honoring
the deceased, The Legend of Don Julio Gonzalez Video celebrates the
life of the man with vision, passion and integrity and his
extraordinary foresight and actions that led to the creation of
Tequila Don Julio.
Throughout his life, Don Julio
worked tirelessly, neither allowing himself to fail nor succumbing
to adversities. This November
1st, Tequila Don Julio is remembering his unique
tequila-making journey with this special video by sharing the
original story of the man whose ventures paid off to forever
revolutionize the tequila industry. From standing in front of a
powerful business man to garner the loan that would kick-start the
build of the La Primavera
distillery, to planting his agave further apart in order to absorb
more nutrients and thus allowing them to reach full maturity,
yielding a better crop, Don Julio
Gonzalez's efforts led not only to the creation of Tequila
Don Julio, but also to a new era of luxury tequila production. The
result today is an esteemed portfolio of six variants, all crafted
to be enjoyed responsibly with friends and family. By showcasing
his poignant personal journey, The Legend of Don Julio Gonzalez
Video showcases that it is possible to overcome obstacles when you
have determination and passion.
"The Legend of Don Julio Gonzalez Video honors the legacy of our
founder, and we're proud to honor him on Dia de los Muertos in celebration of his life
and passion," says Tequila Don Julio Director, Jeff Parrott. "As more consumers are
appreciating and seeking out the authenticity and craft of luxury
tequila, it's essential that we share the story of the man that
started it all for Tequila Don Julio."
In addition to the decorated altars, food and music, it is
traditional to enjoy the worldly items that ancestors once enjoyed,
so we raise a glass this Dia de los
Muertos to the man himself, a glass of Tequila Don Julio Reposado,
which was the first variant he created in the Tequila Don Julio
portfolio. The brand has come a long way since then, now offering
six exceptional and innovative variants ranging from the un-aged
Blanco (SRP $45) through to Tequila Don Julio REAL (SRP
$350), a leader in the Extra-Anejo
category.
Diageo collaborated with Colangelo Synergy Marketing in
partnership with Process Creative, Inc. to create The Legend of Don
Julio Gonzalez Video, which can be viewed on the Tequila Don Julio
YouTube channel.
For more information on the brand please visit www.donjulio.com.
Find us on Facebook and Instagram @donjuliotequila and on Twitter
@donjulio.
About Diageo:
Diageo is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits,
wines and beer categories. These brands include Johnnie Walker, Crown Royal, J&B,
Buchanan's and Windsor whiskies, Smirnoff, Ciroc and Ketel
One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people and its brands, visit
www.diageo.com. For Diageo's global resource that promotes
responsible drinking through the sharing of best practice tools,
information and initiatives, visit www.DRINKiQ.com.
Celebrating life, every day, everywhere.
©2015 IMPORTED BY DIAGEO, NORWALK,
CT.
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SOURCE Diageo