AMSTERDAM, May 27, 2016 /PRNewswire/ --
Imagine sampling some of the world's finest Scotch Whiskies with
the opportunity to purchase rare blends available nowhere else.
Imagine access to highly skilled and knowledgeable whisky
ambassadors taking you on a multi-sensory journey, all cocooned in
a luxurious and sumptuously designed gallery and private bar. Now
imagine the opportunity to experience this while waiting for your
flight.
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Passengers travelling through Lounge 2 of Amsterdam Airport
Schiphol will now be welcomed into Europe's first Johnnie Walker
House™ - a luxury Scotch Whisky embassy launched by Diageo
Global Travel together with Schiphol Airport Retail.
Designed to inspire travellers by bringing to life the history,
provenance and pioneering spirit of the Johnnie
Walker® brand,
the Johnnie Walker
House Amsterdam Airport
Schiphol follows successful airport launches in
Singapore, Mumbai and Taiwan. Open to all travellers passing through
the lounge, the House allows guests to explore the craftsmanship
and exceptional quality of Johnnie
Walker and its liquids through a unique sensorial
journey to touch, taste and smell the rare elements that make up
the famous blends.
Doug Bagley, Managing
Director, Diageo Global Travel and Middle
East, said: "Over the past few years, we've had
exceptional success and fantastic consumer feedback from
our Johnnie Walker
House openings in airports across Asia. Now we are bringing this unique
experience to Europe for the first
time, and we're confident it will similarly surprise and delight
consumers in this market. Our aim is to immerse visitors in
something totally different from the norm in travel retail, giving
them an exclusive insight into the Johnnie Walker story and access to some
of the world's finest Scotch Whiskies."
Peter-Jan Rozenberg, Managing
Director, Schiphol Airport Retail, added:
"The Johnnie Walker
House Amsterdam Airport Schiphol is a
fantastic addition to Lounge 2 and a great opportunity for both
whisky lovers and novices alike to learn more about the world's
bestselling Scotch in an unique luxury lifestyle environment with
ultimate customer service. Amsterdam Airport Schiphol is a key hub
for travellers in Europe, and
we're delighted to bring them the Johnnie Walker
House experience as part of our ongoing ambition to
create a memorable and captivating travel retail environment."
Built over two stories, the Johnnie Walker House Amsterdam
Airport Schiphol features copper, water, barley, peat and
oak in its design, immersing travellers in a part gallery, part
museum experience which encapsulates the rich history of the whisky
making experience. Key features include a 'whisky constellation
wall' dedicated to the Johnnie
Walker art of blending, and providing a
comprehensive index for Single Malt Scotch Whiskies and a 'flavour
wall' showcasing the meeting of science and art in the blending
process.
Guests also have the opportunity to purchase select tasting
sessions in the private, luxury bar and lounge on the
1st floor, open year-round to Johnnie Walker House members, and
purchase Johnnie Walker
House exclusive products available nowhere else.
To celebrate the opening of the House, a limited
edition Johnnie Walker House™ Blue Label™ Casks Edition -
Schiphol Limited Edition, is available exclusively to visitors.
Illustrated by local artist Merjin Hos, the bottle shows the iconic
Striding Man travelling from Scotland to Schiphol in a large wooden clog
surrounded by iconic tulips, windmills and bicycles.
For the first time in Europe, Johnnie
Walker House Exclusive Collections will also be
available at retail, through the Johnnie Walker House Amsterdam
Airport Schiphol. These Collections
include: John Walker &
Sons™ Master Blenders Collection, Johnnie
Walker® Epic Dates
Collection, and Johnnie Walker House™ Zodiac
Collection.
Please drink responsibly, visit http://www.DRINKiQ.com
The Johnnie
Walker, Master Blenders Collection, Epic Dates
Collection, Zodiac Collection, Blue Label™ Casks
Edition and Keep Walking words, the
Striding Figure device and associated logos are trademarks ©
John Walker & Sons 2016.
SOURCE Diageo