NORWALK, Conn., Aug. 31,
2016 /PRNewswire/ -- Today, Tanqueray Gin™ announces
the launch of a new strategic partnership with entertainment icon
Snoop Dogg. The partnership brings to life the brand's focus
on a Gin & Juice cocktail strategy celebrating the success of
Snoop Dogg's 1993 classic hit 'Gin & Juice.' Snoop Dogg
and Tanqueray remind you that whenever you sip Gin & Juice,
Tanqueray is the gin of choice – and to do so responsibly.
Avid Tanqueray fan, Snoop Dogg, has been brought on to
creatively oversee the Tanqueray Gin & Juice campaign. Through
this partnership, Snoop will be developing Tanqueray signature
cocktail recipes, incorporating Tanqueray into his show
experiences, collaborating for various Tanqueray events throughout
the year, and releasing exclusive content and art projects inspired
by the global legacy of the 'Gin & Juice' song.
Snoop Dogg stated, "When I wrote 'Gin & Juice'
it was about good feelings and real experiences; it just
naturally became a global anthem. Tanqueray's creative
approach to representing 'Gin & Juice' as the drink I'm known
for is authentic and it's always been what we enjoy, so I
whipped up a cool cocktail which I call the 'Laid Back' which
y'all gotta try out."
Snoop Dogg's signature serve, The Tanqueray No. TEN 'Laid
Back,' is a crisp, refreshing drink – perfect for a variety of
occasions, from a summer BBQ, a night out at the club listening to
your favorite beats or relaxing at home with friends. Full recipe
enclosed below. Putting an elevated spin on the traditional
'Gin & Juice' serve, Tanqueray is utilizing fresh pressed
juices to compliment the refreshing, whole citrus flavor profile of
Tanqueray No. TEN GIN™ creating a sophisticated cocktail option for
all to enjoy responsibly.
Keenan Towns, Brand Director for
Gins at Diageo, commented, "This is an exciting time for the
Tanqueray brand. Snoop Dogg is the perfect partner for Tanqueray as
we admire his talent, creativity as an artist and know he has been
a long-time fan of Gin & Juice cocktails and Tanqueray
supporter. Working with Snoop Dogg will help regain Tanqueray's
foothold as 'the gin' of choice for all Gin & Juice cocktails.
It is a perfect fit that cultivated an organic yet strategic
partnership that we truly believe brings back a newfound love for
Gin & Juice cocktails."
Together, Tanqueray and Snoop Dogg, are bringing Gin & Juice
cocktails back to the limelight, showcasing Tanqueray as the
ultimate choice for all occasions but urging everyone to enjoy
responsibly by drinking in moderation and securing a designated
driver.
Tanqueray No. TEN 'Laid Back' by Snoop Dogg
1 oz.
Tanqueray No. TEN
1 oz. Cîroc Apple
2 oz. Fresh Pineapple Juice
Splash Club Soda
Preparation: Add all ingredients to a shaker filled with
ice. Strain into Double Old Fashioned Glass. Top with a splash Club
Soda.
Glassware: Double Old Fashioned
Garnish: Pineapple Wedge or Lime
For additional information on Tanqueray or the Snoop Dogg
partnership, please visit http://www.tanqueray.com.
Stay up to date on the latest Snoop Dogg and Tanqueray news by
following the conversation at @Tanqueray on Facebook and
@TanquerayUSA on Twitter and #Tanqlaidback on Instagram.
About Tanqueray™
TANQUERAY London Dry Gin is a dry,
crisp, gin with a rich juniper flavour. Known for its iconic green
bottle and red emblem, TANQUERAY London Dry Gin is the number one
imported gin in the United States
and is one of the world's most award-winning gins. TANQUERAY gin,
TANQUERAY No. TEN gin, TANQUERAY RANGPUR gin and TANQUERAY STERLING vodka together create the
renowned portfolio of TANQUERAY. Additional information about
the TANQUERAY brand may be found at http://www.tanqueray.com.
Enjoy the finest spirit responsibly. TANQUERAY Gin. 100% Grain
Neutral Spirits. 47.3% Alc/Vol. Imported by Charles Tanqueray &
Co., Norwalk, CT.
About Snoop Dogg
Snoop Dogg has sold more than 35
million albums worldwide, and has reigned for more than two decades
as an unparalleled musical force who has raised the bar as an
entertainer and globally recognized innovator. Since 1993, he has
released fourteen albums and collaborated with artists across all
genres of music. Snoop defines hip-hop history. He's set records
with his seminal album Doggystyle, which debuted at #1 on the
Billboard 200 chart and sold over 800,000 copies in the first week.
Throughout his career, Snoop's produced chart-topping hits
including "Gin & Juice," "Who Am I? (What's My Name?),"
"Nuthin' But A 'G' Thang," "Next Episode," "Beautiful," "Drop It
Like It's Hot," "Signs," "Sensual Seduction" and "I Wanna Rock." As
a trendsetter of pop culture, Snoop's ventures include: multiple
music/film/TV deals and his WestFestTV YouTube channel, where his
wildly popular GGN News series appears weekly. Snoop recently
released his 14th studio album, COOLAID.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Captain Morgan, Baileys, Don Julio,
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
Photo - http://photos.prnewswire.com/prnh/20160831/403070
Photo - http://photos.prnewswire.com/prnh/20160831/403005
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/sipping-on-gin--juice---tanqueray-unveils-new-content-partnership-with-entertainment-icon-snoop-dogg-300320783.html
SOURCE Diageo