NEW YORK, Jan. 23, 2017 /PRNewswire/ -- Johnnie Walker
Blue Label is proud to ring in the Lunar New
Year with the Year of the Rooster limited edition bottle.
The commemorative bottle celebrates the traditions of Asian
culture, and is the ideal spirit to enjoy while welcoming in the
auspicious sign of the new year.
Evolving from the first iteration, Year of the Horse, the
progression of this annual limited edition series, now in its
fourth installment, is inspired by the enduring legacy of the
Chinese Zodiac. The amiable sign of the Zodiac Rooster signals new
beginnings that lay ahead on the horizon. Rising at the break of
dawn to embrace each day, the Rooster fully embodies the
hardworking and pioneering spirit of Johnnie Walker.
"Blue Label is the pinnacle of blending excellence in our
portfolio, and we are thrilled to celebrate the Lunar New Year in such a remarkable way with our
annual special edition offering. The Lunar
New Year is such a significant cultural holiday and we
couldn't be more honored to mark the occasion with our rarest
blend. The Rooster represents inspiring characteristics, and we
hope that the artistic depictions on the bottle serve as a reminder
that like the Rooster, success can be achieved with hard work and
patience. We remind those celebrating the arrival of the
Lunar New Year to please drink
responsibly," commented Stephanie
Jacoby, the Vice President of Johnnie Walker North America.
With only 1 in 10,000 of our whiskies possessing the caliber
required to craft the Blue Label blend, this special release is an
honorary nod to traditional Scotch distilling techniques, classic
Asian art and Lunar New Year customs.
Representative of the Zodiac Rooster, the bottle artwork showcases
the four aspects of the Rooster; the Herald, the Prospector, the
Pioneer and the Adventurer. The Zodiac Rooster, etched in gold,
sits confidently on the back panel of the bottle guarding the
equisite Blue Label liquid. Reminiscent of a Chinese scroll
painting, when the four unique bottle designs are positioned side
by side, the panels 'unfold' and bring to life the tale of the
triumphant Rooster.
A true collectors' item, Year of the Rooster is packaged in a
premium gift box boasting luxurious gold foil adornments and a
signature from Jim Beveridge,
Johnnie Walker's Master Blender. The
Year of the Rooster bottle design takes a bold approach with its
striking blue ombre appearance offering a one-of-a-kind item, ideal
for gifting during the Lunar New
Year.
Johnnie Walker Blue Label Year of the Rooster is now available
nationwide wherever fine spirits are sold with a suggested retail
price of $258.00 (750 ml/bottle, 43%
ABV). Whether celebrating the Lunar New
Year with friends or with family, at home or out on the
town, Johnnie Walker Blended Scotch reminds you to please drink
responsibly.
About Johnnie
Walker
Johnnie Walker
is the world's number-one selling Scotch whisky brand, representing
the idea of personal progress for the many people who enjoy it in
more than 180 countries worldwide. John Walker pioneered blending when he founded
the business in 1820 and never looked back, growing it from a
grocer's own Scotch whisky into a stylish, global icon. It's
that same forward-looking perspective that drives the brand, and
its consumers, today. The U.S. range of award-winning whiskies
includes Johnnie Walker Red Label, Johnnie Walker Black Label,
Johnnie Walker Double Black, Johnnie
Walker Gold Label Reserve, Johnnie Walker Platinum Label and
Johnnie Walker Blue Label.
For more information visit www.johnniewalker.com or follow us on
Facebook and Twitter @JohnnieWalkerUS. #KeepWalkingAmerica
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
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SOURCE Diageo