GIMLI, Manitoba, June 12, 2017 /PRNewswire/ -- Still
searching for the perfect gift to give to a generous dad this
Father's Day? Look no further – Crown
Royal is giving dads the royal treatment and enabling you to "Crown
Your Father," this month, creating a unique digital portrait that
you can share with dad on social. Now through June 19th, sons, daughters and spouses
who are 21+ can visit www.CrownYourFather.com to create a portrait
of their dads, husbands or father-like figures as a regal,
shareable gift, honoring the generous spirit of fathers
everywhere.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8116851-crown-royal-fathers-day-crown-your-father/
Users can choose from five different royal backgrounds, each
specially created for the "Crown Your Father" experience, that
depict dad in kingly poses – standing atop a cliff next to a lion
or relaxing on a throne with a glass of Crown Royal in hand.
"We really believe that fathers are modern-day kings," said
Crown Royal Brand Director Jim
Ruane. "This Father's Day, we
wanted to provide our fans with a unique and fun way to honor their
dads and thank them for their generosity through the 'Crown Your
Father' experience. The digital portrait paired with a bottle of
Crown Royal whisky will make for the perfect gift for dad."
In addition to the digital portraits that can be created through
the mobile experience, 100 real velvet-style paintings of dads were
created for influencers and select consumers. Crown Royal's purple
"velvet" bag was used as the actual canvas upon which the portraits
were painted, paying homage to the fun velvet-style paintings
commonly found in bar culture.
The "Crown Your Father" mobile experience was developed by
Anomaly in collaboration with UNIT9. The digital workshop where the
portraits are created was built mobile-first so users can
personalize and share their digital portraits with family and
friends. Five different illustrators, each specializing in a
different style of art, were engaged to create the backgrounds for
the "Crown Your Father" experience. Those illustrators include:
Chris Buzelli (realistic),
Corey Brickley (modern),
Doug Sirois (illustrative),
Jacquie Boyd (pop) and Tracie Ching (graphic).
Users are encouraged to share resulting images of their dads
using the hashtag #CrownYourFather leading into and on Father's Day. While immortalizing dad through the
"Crown Your Father" experience and raising a glass to him this
Father's Day, Crown Royal reminds
whisky lovers to please drink responsibly.
About Crown Royal
Crown Royal Canadian Whisky is the
number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially
blended to commemorate a grand tour of Canada made by
King George VI and Queen
Elizabeth of Great Britain in 1939, Crown Royal's
smooth, elegant flavor and gift-worthy presentation reflect its
regal origins – it is considered the epitome of Canadian whisky.
For more information, visit www.crownroyal.com.
Crown Royal encourages all consumers to please enjoy
responsibly.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands
including Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One
vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information
about Diageo, our people, our brands, and performance, visit us
at www.diageo.com. Visit Diageo's global responsible
drinking resource, www.DRINKiQ.com, for information,
initiatives and ways to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
Contacts
Kelly
Greenawalt
Taylor Strategy, 704-644-6915
kgreenawalt@taylorstrategy.com
Jamie Hakim
Diageo, 646-223-2314
jamie.hakim@diageo.com
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/crown-royal-encourages-you-to-crown-your-father-leading-into-fathers-day-300472680.html
SOURCE Diageo