TULLAHOMA, Tenn., May 17, 2018 /PRNewswire/ -- This May, Cascade
Blonde American Whiskey is splashing down in Texas and Michigan to introduce lake lovers and dock
dwellers to their new favorite daytime summer sipper. Cascade
Blonde American Whiskey is a new style of blonde American whiskey
that's incredibly smooth, lighter in color and easier to drink than
floating downstream.
Cascade Blonde is made using a double chill filtration process,
high-corn mash bill and limestone filtered water fresh from Cascade
Spring in Tullahoma, Tenn., to
give it a smooth-drinking profile. Highlighted by a crisp fruit
taste and creamy notes of vanilla, Cascade Blonde complements
simple, delicious drinks like the signature Cascade Crush (Cascade
Blonde American Whiskey + lemonade + orange wedge) that's perfect
for sipping slowly and safely.
This summer Cascade Blonde is teaming up with American Rivers,
the leading river conservation organization in the nation, to help
preserve America's rivers and lakes because fresh spring water is
at the core of how Cascade Blonde is made. Throughout the summer,
American Rivers will host waterway cleanup events to support their
mission to protect, restore and conserve nature's greatest
resource, because without pure water, great whiskey isn't
possible.
"We're excited about teaming up with Cascade Blonde because they
understand the importance of fresh water. It's what they use to
finish to their whiskey and is core to our shared values," said
Amy Kober, National Communications
Director for American Rivers. "Pairing their passion with our
commitment and expertise will have a positive, lasting impact for
rivers nationwide."
In Michigan, look for Cascade
Blonde at summertime festivals in Traverse City and at Electric Forest Music
Festival in Rothbury, MI on
June 21-24 and June 28-July 1. Cascade Blonde will be hanging
out with friends Joshua Guiles and
Great Lakes Locals throughout the summer along with Michigan native and Warner Music Nashville
recording artist Frankie Ballard,
who knows a thing or two about "Sunshine and Whiskey." In
Austin, Texas, look for Cascade
Blonde alongside friends Haley
Plotkin and Chelsea Bancroft
at Float Fest on July 21-22.
With a suggested retail price of $19.99/750ml and carrying 80 proof (40% ABV),
Cascade Blonde's one-of-a-kind packaging marries the nostalgia of
simpler times with a fun, modern take on whiskey. The Fish Out of
Water icon embodies the essence of the brand, and the bottle's cork
can be transformed into a fishing bobber with a few quick moves.
The shape of the bottle itself is inspired by the buoys of
America's waterways that help keep boat captains safe and on track.
Likewise, it's important to remind all current and future friends
to enjoy Cascade Blonde similarly, and always remember to day-sip
responsibly.
About Cascade Blonde American Whiskey
Cascade Blonde American Whiskey will burst onto the scene in
Texas and Michigan in 2018 as America's soon-to-be
favorite day-sipper. Finished with pure water straight from Cascade
Springs in Tullahoma, Tenn.,
Cascade Blonde is a new style of blonde American whiskey that's
lighter in color, exceptionally smooth and easier to drink than
floating downstream. The flavor profile of Cascade Blonde
complements simple, delicious drinks like the Cascade Crush
(Cascade Blonde American Whiskey + lemonade + an orange slice). For
more information on our whiskey, our commitment to protecting
America's waterways, and to find out where Cascade Blonde will be
splashing down next, please visit www.cascadeblonde.com, and always
remember to day-sip responsibly.
About Diageo
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow us on Twitter for news and
information about Diageo North America: @Diageo_NA.
Celebrating life, every day, everywhere.
Contacts:
|
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Jeni
Kmic
|
Karen
Harris
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Taylor
Global
|
Diageo
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704-644-6923
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646-223-2089
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jkmic@taylorstrategy.com
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karen.harris@diageo.com
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SOURCE Cascade Blonde American Whiskey