NORWALK, Conn., July 30, 2018 /PRNewswire/ -- SMIRNOFF™
Moscow Mule joins in on the fun as the newest flavor in the
SMIRNOFF vodka lineup. The ginger & lime infused limited-time
offering celebrates the brand's invention of the Original Moscow
Mule cocktail in 1941. The new SMIRNOFF Moscow Mule offers a
powerful flavor combination of zesty ginger and tangy lime, and the
bottle itself is wrapped with an eye-catching copper color - all of
which make up the elements of the iconic Moscow Mule cocktail.
Now, at-home cocktail creation is made even simpler with
SMIRNOFF Moscow Mule. While the Original Moscow Mule cocktail was
made with SMIRNOFF No. 21 Vodka, ginger beer and lime, cocktail
adorers everywhere can use the new ready-to-mix SMIRNOFF Moscow
Mule variant to make an even easier version – just add ginger ale
(or ginger beer).
"With the introduction of SMIRNOFF Moscow Mule, our goal is to
give people an easy, ready-to-mix option to create Moscow Mule
cocktails at home, that is also fun and flavorful," said
Jay Sethi, Vice President, SMIRNOFF,
Diageo North America. "As the original vodka of the Moscow Mule, we
pride ourselves on our cocktail heritage and on being the first to
mix up this cocktail in 1941. Now, over 75 years later, we're
excited to announce a new flavor dedicated to this popular
drink."
The Moscow Mule is a timeless cocktail and an important part of
SMIRNOFF's history. As the story goes, there were three people
involved in the cocktail's creation. The first, John G. Martin, was selling his SMIRNOFF vodka
at a time when brown spirits were all the rage in America. The
second, Jack Morgan, owner of a
popular pub in Hollywood, could
not convince his patrons to drink ginger beer when many favored
ginger ale. And finally, Ozeline Schmidt, whose family owned a
struggling copper business, but had a surplus of copper mugs. The
trio came together to creatively combine their crafts and
revolutionize cocktail culture.
SMIRNOFF's newest limited-time offering, SMIRNOFF Moscow Mule,
joins holiday season favorite SMIRNOFF Peppermint Twist and
summertime Americana essential SMIRNOFF Red, White & Berry as
part of SMIRNOFF's fun and delicious limited-time offering
portfolio. It will be available through September in select
retailers across the U.S.
SMIRNOFF Moscow Mule has 30% alcohol by volume (ABV) and a
suggested retail price of $14.99 for a 750ml bottle. It
is also available in 50ml bottles.
SMIRNOFF encourages you to kick back with a Moscow Mule, but
don't lose balance on your two hind legs. Please drink responsibly
and in moderation.
The Reinvented Moscow Mule
- 2 oz. SMIRNOFF Moscow Mule
- 3.5 oz. Ginger Ale (or
Ginger Beer)
Pour SMIRNOFF Moscow Mule over ice in a copper mug. Top with
ginger ale (or ginger beer).
About SMIRNOFF
The SMIRNOFF brand that boasts the
world's number-one selling premium spirit and the top-selling line
of flavors in North America, traces its heritage back to 19th
century Russia. As the most awarded vodka brand in the world
in the last 10 years, SMIRNOFF has always been known for quality
and is enjoyed responsibly in 130 countries around the world. For
more information, log on to www.smirnoff.com.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands
including Johnnie Walker, Crown Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan,
Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us
at www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and
ways to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
MEDIA CONTACTS
Michelle Sibley
Diageo
Michelle.Sibley@diageo.com
646-223-2168
Alex Stathis
Taylor
AStathis@taylorstrategy.com
212-714-5723
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