NEW YORK, Sept. 6, 2018 /PRNewswire/ -- This
September, Ketel One Family-Made Vodka will raise a glass to
television's brightest stars as the Official Spirits Partner of the
70th Emmy® Awards Season. In honor of TV's biggest
night, Ketel One Vodka is pulling out all the stops, unveiling a
collection of official Emmy cocktails crafted by Diageo Reserve
World Class award-winning mixologist Charles Joly. The collection will be served at a
number of high profile events throughout the season, as well as
highlighted through partnerships with Cocktail Courier and
Lyft.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8394551-ketel-one-vodka-emmy-cocktails/
To add some glitz to an already spectacular evening, Ketel One
Vodka tapped Charles Joly to craft a
cast of cocktails that mirror the passion of the television
industry. Each original serve was composed to honor the talented
winners and nominees who inspire us with their diverse talents.
- Enlightenment, a resplendent and effervescent delight
with a burst of flavor
- Radiance, a familiar yet exotic mix of floral and
spice
- Restoration, an homage to the classic espresso martini
made with fair trade cold brew
- Labyrinth, a refreshing garden-centric cocktail boasting
notes of fresh vegetables
Joly's signature Ketel One Vodka cocktails will be found at a
variety of notable events including the exclusive Emmy after-party
celebrations: the Governors Ball on Monday, September 17, immediately following the
awards telecast; as well as back-to-back Creative Arts Governors
Ball events on Saturday, September
8 and Sunday, September 9.
Curating a one-of-a-kind cocktail experience for TV's biggest
night is no small task. In anticipation of the occasion, Joly and
his team of experts will require more than 50 hours to prepare the
7,000 specialty cocktails that will be served over the course of
the 70th Emmy Awards Season. The unique creations will
use, nearly 6,000 pounds of ice, 75 pounds of strawberries, the
juice of 800 limes, and 40,000 yuzu and strawberry pearls for
Enlightenment, up to 2,400 edible flowers frozen in
spears to be used as ice for Radiance, and 31 gallons
of fair-trade cold brew coffee for Restoration.
Ketel One Family-Made Vodka is partnering with home delivery
service Cocktail Courier to help cocktail lovers across the nation
toast to television's brightest stars from the comfort of their
home with the same cocktails that TV's finest will be enjoying on
September 17th at the
Emmys. For the first time ever, Ketel One Vodka and Cocktail
Courier have crafted a bespoke cocktail kit that brings ease to the
viewing party and places the magic of Charles Joly's expertise in the hands of the
home bartender. Complete with detailed instructions from Joly that
will elevate even the most novice bartender to master mixologist
status, the signature cocktail kit includes everything needed to
make the Radiance cocktail. The limited-edition
Ketel One Family-Made Vodka X 70th Emmy Awards
Cocktail Kit is available nationwide1 for purchase
exclusively on www.cocktailcourier.com starting today.
As a family-made vodka that cares deeply about celebrating
responsibly, Ketel One is also teaming up with rideshare service
Lyft, the fastest growing rideshare company in the U.S., to help
both stars and Emmys viewers Ride Smart by providing 10,000
discounted rides during Emmys week. In each cocktail kit,
purchasers will find a Lyft code offering a credit to use when
traveling on Emmys night. Lyft and Ketel One Family-Made Vodka
encourage everyone to drink responsibly, which is why on
television's biggest night2 Lyft users across the
country can use code "KetelOneXEmmys" and receive ride credit to
use on their ride to the red carpet or to a home viewing party.
Ketel One Vodka will also be taking part in Lyft's Lounge, which is
a comfortable waiting area located on-site at the official
after-party. A selection of mocktails, non-alcoholic takes on
Joly's official Emmys cocktails, will be served to those waiting
for their ride home, ending the night with a refreshing drink as
they head home.
Whether viewing from home or from the front row, Ketel One
Family-Made Vodka reminds everyone to please celebrate responsibly.
The 70th Emmy Awards will telecast live from
Los Angeles, Monday, September 17 (8:00-11:00 PM ET/5:00-8:00
PM PT).
1. Certain states may be
unavailable where prohibited by
law.
2. Code will be
available for use starting on September 17,
2018 at 5:00pm
through September 18, 2018 at 3:00am PST.
About Ketel One Family-Made Vodka
Ketel One
Family-Made Vodka is a vodka rooted in authenticity, inspired by
more than 327 years and 11 generations of the Nolet Family's
distilling expertise. Dedicated to providing a super-premium vodka,
Ketel One Vodka is crafted using only the highest-quality
ingredients, including the finest 100% non-GMO grain. Ketel One
Vodka continues to toast to the artists, trailblazers and
innovators in the entertainment industry, inspiring them to inspire
others. Follow Ketel One Family-Made Vodka on Instagram for
additional inspiration and information:@KetelOne_US.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is
listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE) and our products are sold in more than 180
countries around the world. For more information about Diageo, our
people, our brands, and performance, visit us at www.diageo.com.
Visit Diageo's global responsible drinking resource,
www.DRINKiQ.com, for information, initiatives, and ways to share
best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
Media Contacts:
Diageo NA
Phillip Pearson
Phillip.Pearson@diageo.com
Bullfrog + Baum
Breck
Rochow / Aviva Taeidkashani
KetelOneVodkaPR@bullfrogandbaum.com
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SOURCE Ketel One Family-Made Vodka