NEW YORK, Sept. 24, 2018 /PRNewswire/ -- To celebrate
the people and communities that are infusing everyday culture with
their passion and talents, Buchanan's Blended Scotch Whisky
continues its partnership with global Latin superstar and proud
Colombian musical artist, J Balvin, to introduce the Imparables
Colección. The program is an evolution of the brand's Es
Nuestro Momento campaign, championing an unstoppable, new
generation of leaders rising to greatness.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8398651-buchanans-whisky-imparables-coleccion/
To kick off the campaign, Buchanan's has appointed brand partner
J Balvin as Creative Director of La Colección. As part of
La Colección, Balvin will design a limited-edition bottle of
Buchanan's 12-Year-Old DeLuxe, featuring art inspired by his
culture, which will be sold nationwide in the spring of 2019. He
has also selected a panel of four artists, who created
limited-edition works showcasing their own greatness. The artists
include Puerto Rican musician Bad Bunny, Cuban-American painter
Alexander Mijares, Mexican-American
sculptor David Flores and Colombian
painter Sabrina Yanguas. This art is
intended to inspire others to submit their own original designs
that represent their unstoppable greatness, with the chance to
leave their mark on a limited-edition Buchanan's pack that will be
sold nationwide. Beginning October 10 through October 31, creators 21+ can enter their designs
at EsNuestroMomento.com. Balvin and artists from La
Colección will judge and then announce the final lucky winner
in the coming months.
Balvin commented on the collaboration, "Passion, energy and
talent is inside of all of us. That's why I'm working with
Buchanan's Whisky to find The Unstoppables who want to share their
vision with the world. Through the Imparables Colección we
are providing a platform to celebrate their greatness, because now
more than ever we can create new possibilities for ourselves and
our community – because Es Nuestro Momento!"
To continue to support the creative growth of our communities,
Buchanan's will also offer a series of intimate mentoring workshops
on topics, such as photography, choreography and music production.
Leading industry creatives, including Balvin's personal
photographer, Orli Arias, and one of
Balvin's Vibras tour choreographers, WilldaBeast, among others will
lead the workshops, offering unparalleled professional advice and
skills for aspiring creators. More information on the workshops
will be posted to EsNuestroMomento.com.
"Buchanan's is proud to be evolving our Es Nuestro
Momento campaign in partnership with J Balvin. We share his
commitment to amplifying the optimism and greatness in culture
today. We believe that greatness is contagious and is found in all
of us! We look forward to introducing a truly one-of-a-kind
limited-edition Buchanan's 12-Year-Old DeLuxe pack that showcases
the spirit of the unstoppable creators who are impacting our
communities every day," commented Tara
King, Buchanan's Senior Brand Manager.
La Colección can be experienced as part of Buchanan's
ongoing Casa Buchanan's activations at places, like J Balvin's
Vibras tour that began on September
19th, and other cultural events throughout the
year.
For additional information on Buchanan's Whisky, please visit
www.BuchanansWhisky.com. Stay up to date on the Imparables
Colección by following the conversation at @BuchanansUS on
Facebook, @BuchanansWhisky on Instagram and @BuchanansUSA on
Twitter.
MEDIA CONTACT:
Hunter Public Relations
Jaylan Ochoa
jochoa@hunterpr.com
212-679-6600
About Buchanan's
BUCHANAN'S Blended Scotch Whisky is the ultimate choice for those
who are working hard to follow their dreams and who enjoy sharing
their success with others. BUCHANAN'S is a proud champion of
Hispanic culture and believes Es Nuestro Momento to
celebrate the new generation of leaders and their contributions to
American culture. The BUCHANAN'S brand has more than 130 years of
authentic heritage, and every bottle represents James Buchanan's commitment to creating the
finest blended Scotch Whiskies. The BUCHANAN'S Portfolio features
five award-winning marques, including: BUCHANAN'S 12-Year-Old
DeLuxe, BUCHANAN'S Master, BUCHANAN'S Select 15-Year-Old,
BUCHANAN'S 18-Year-Old Special Reserve and BUCHANAN'S Red Seal. All
of these marques have been recognized in the most prestigious
international spirits competitions. For more information, visit
www.BuchanansWhisky.com or connect with us on Facebook:
www.facebook.com/BuchanansUS, Instagram:
www.instagram.com/BuchanansWhisky, and Twitter:
www.twitter.com/BuchanansUSA.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies;
Smirnoff, Cîroc and Ketel One vodkas; Captain Morgan; Baileys;
Don Julio; Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
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SOURCE DIAGEO North America