NEW YORK, Jan. 14, 2019 /PRNewswire/ -- The
#WomensWave is coming. Jane Walker is showing up at the 2019
Women's March on Saturday, January
19th in Washington
D.C. to celebrate the many messages of optimism and
empowerment that come to life in the incredible signs for the
march. The Striding Woman icon will walk with the millions of
people who march around the world towards a shared vision of
progress in gender equality.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8476751-johnnie-walker-jane-walker-2019-womens-march/
Leading up to the march, the brand is now offering those aged
21+ custom-designed artwork to download and print for marches
around the country at www.WalkWithJane.com. The custom artwork was
designed by talented graphic artists Monica
Ahanonu, Libby VanderPloeg,
Ali Macdonald, Edward Ubiera, Laurène Boglio, Grace Miceli, William de
Lannoy, Bari Schechter and
Laura Zalewski. These "Signs of
Progress" aim to celebrate the spirit of the women's movement and
are inspired by the work of non-profit brand partners Monumental
Women and She Should Run – organizations that honor historic women
who have paved the way and champion our future female leaders.
At the Women's March in Washington
D.C., Jane Walker by Johnnie Walker will host a 'Signs of
Progress' truck at 14th Street NW &
Constitution Ave NW along the March route to distribute
complimentary signs. The brand will have a designated donation
booth in the Constitution Gardens near the conclusion of the
March route for participants to donate any and all signs. These
signs will be preserved for a future pop-up exhibit curated in
partnership with the New York Historical Society – Center for
Women's History. The exhibit will commemorate the monumental
messages of optimism and unity represented through march signage as
well as the spirit of collective progress moving our country
forward. Additional details on the exhibit to be announced in the
coming weeks. For those who will be marching around the nation and
are interested in donating their signs to history, please email
signsofprogress@hunterpr.com for further instructions.
The Jane Walker icon, the first-ever female iteration of the
Johnnie Walker brand's iconic Striding Man logo, was first
introduced in March 2018 on a
limited-edition offering of the award-winning Black Label blend.
The icon serves as a symbol of the brand's commitment to progress
in gender equality. Please join Johnnie Walker in raising a glass
to those who march together and remember to celebrate
responsibly.
For more information, please visit WalkWithJane.com and follow
@JohnnieWalkerUS on Facebook and Twitter as well as Instagram with
the hashtag #WalkWithJane.
CONTACTS:
Hunter PR
Stephanie Rufo
srufo@hunterpr.com
212-679-6600
About Johnnie Walker
Johnnie Walker is the world's number one Scotch Whisky brand,
enjoyed by people in over 180 countries around the world. Since the
time of its founder, John Walker,
those who blend its whiskies have pursued flavour and quality above
else.
Six generations of skilled Master Blenders have pioneered and
crafted bold new flavours that have transformed a small Scottish
grocery store business, founded in 1820, into an international
whisky business selling stylish, authentic, and iconic
blends.
Today's range of award-winning whiskies includes Johnnie Walker
Red Label, Black Label, Double Black, Green Label, Gold Label
Reserve, Aged 18 Years and Blue Label. Together they account for
nearly 19 million cases sold annually (IWSR, 2016), making Johnnie
Walker the most popular Scotch Whisky brand in the world.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
About Women's March
Women's March harnesses the political power of diverse women and
their communities to create transformative social change. Women's
March trains new activists, providing intersectional education on
and mobilization for a diverse range of issues. In 2019 and beyond,
the Women's March is focused on the Women's Agenda, a federal
policy platform and roadmap for our movement.
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SOURCE Diageo