NEW YORK, Aug. 24, 2020 /PRNewswire/ -- Instead of
waiting for fall and all of its beloved seasonal traditions,
Baileys is encouraging friends and family to celebrate early this
year with the launch of the new, limited edition Baileys Apple Pie
Irish Cream Liqueur, an indulgent take on the classic autumn treat,
perfect for Friendsgiving in August. Now, more than ever, holidays
such as Friendsgiving aren't necessarily tied to a month or even a
season, they're a mentality that bring with them a sense of
familiarity, togetherness and the excitement to uphold traditions
with friends, family and loves ones – even when virtual.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8764451-baileys-apple-pie-irish-cream-liqueur-friendsgiving-kit
In fact, Friendsgiving might not even exist as we know it today
without Baileys. In 2011, the brand was one of the pioneers in
introducing the U.S. to Friendsgiving celebrations,1 and
since then the term rose to national prominence. As an expert in
all things treating, Baileys holds close the notion that indulging
just tastes better with friends and family. The launch of the new
limited time Baileys Apple Pie gives people even more reasons to
enjoy their favorite treat any time, even starting in August (it is
apple season after all)! Baileys Apple Pie blends the classic
flavors of freshly baked apple pie and creamy vanilla ice cream
with hints of cinnamon and spice for a truly unique Baileys taste
experience this season.
Whether partaking in a virtual Friendsgiving or reconnecting
with a small group of friends and family, Baileys is perfect for
all things Fall. The brand has partnered with home delivery service
Cocktail Courier and celebrity pastry chef/TV personality
Zac Young to curate a Baileys
Apple Pie Friendsgiving Kit in celebration of the timeless taste of
apple pie a la mode. The special offering is complete with
everything needed to make The Apple of My Chai cocktail which is an indulgent spin
on a chai tea latte for that oh-so-typical end of the night toast,
along with Baileys Apple PieCookies – a unique take on a
mini apple crumb pie featuring warmly spiced cookies infused with a
Baileys Apple Pie filling and topped with oat crumble - so you
don't show up to the virtual party empty-handed.
"Apple pie is a timeless, nostalgic American treat meant to be
shared among loved ones. With the launch of Baileys Apple Pie, we
hope to provide consumers with a convenient way to experience this
familiar comfort," said Stacey
Cunningham, Director of Liqueurs at Diageo. "We
encourage consumers to celebrate the 'season' responsibly and enjoy
the indulgence of Baileys Apple Pie with friends and
family."
The Baileys Apple Pie Friendsgiving Kit is now available
nationwide (while supplies lasts) for purchase on
www.cocktailcourier.com. You can also send the kit to friends and
family to encourage them to celebrate the 'holiday' with you early
this year, because why wait? It is 2020 after all.
And if you're just looking to just purchase a bottle of the
limited-edition Baileys Apple Pie, the liqueur is available
nationwide while supplies last wherever spirits-based beverages are
sold for a suggested retail price of $24.99 for a 750ml. bottle. Enjoy Baileys Apple
Pie neat, over ice, in coffee or chai tea or even over ice cream -
a classic flavor for a modern adult treat. For more information
please visit www.BAILEYS.com.
Whenever you plan to celebrate Friendsgiving this year, please
make sure to enjoy Baileys Apple Pie responsibly with loved ones of
legal drinking age.
About BAILEYS™ Irish Cream Liqueur
BAILEYS
launched in Ireland in 1974. It is
now available in 180 markets worldwide and is the number one
selling liqueur in the world. Owned by Diageo plc, BAILEYS is
currently ranked 7th among all distilled spirits sold worldwide.
It's the signature delicious balance of Irish Cream, whiskey and
fine spirits that makes BAILEYS Original Irish Cream the perfect
little indulgence when you need a break from your daily routine.
The BAILEYS portfolio includes Original Irish Cream, Salted
Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream
and Almande. For more information on BAILEYS Original Irish Cream,
please visit us at www.BAILEYS.com.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives and ways to
share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
About Cocktail Courier
Cocktail Courier provides
cocktail enthusiasts with innovative cocktail kits featuring top
shelf liquors, unique ingredients, bar-quality garnishes, all in
one easy-to-use kit delivered directly to your door! Our kits
feature recipes from the nation's top bartenders and come in a
range of sizes to make 2 to 16+ drinks! In addition to our fun
subscription service, we have Cocktail Kits available as one-off a
la carte purchases for everything from gifting to parties.
For more information about Cocktail Courier, please
visit www.CocktailCourier.com and follow @CocktailCourier
on Instagram, Twitter, Facebook and Pinterest.
About Zac
Young
Recognized as one of the country's top Pastry
Chefs, Zac Young has made his name
synonymous with whimsical takes on classic American desserts,
including his all-in-one Thanksgiving Dessert Sensation: The
PieCaken. Trained in France and
working in esteemed kitchens such as Bouchon Bakery, Zac quickly
made as splash as Pastry Chef at Butter Restaurant, Corporate
Pastry Chef for The David Burke Group and creating a donut
revolution at Flex Mussels Restaurants. His current partnership
with Goldbelly for nationwide shipping of his unique holiday cakes
delights tens of thousands of guests each year. Zac's wit and
pastry wisdom are fixtures on Food Network including, Halloween
Baking Championship, Beat Bobby
Flay, Chopped, Unique Sweets and The Food Network Kitchen
App.
Follow Zac on Instagram: @Zac_Young
Visit www.piecakenbakeshop.com for more treats from his
sprinkled mind
1 Source: Merriam-Webster (2020)
Media contact:
Hunter
baileys@hunterpr.com
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SOURCE Baileys Irish Cream Liqueur