NEW YORK, March 3, 2022 /PRNewswire/ -- For the first
time in three years, St. Patrick's Day celebrations are coming back
into full swing. To help adults across the US prepare for the
holiday's return, Roe & Co is reminding fans exactly what they
love most about the holiday, Irish heritage, and of course, whiskey
with a bit of a trivia twist.
As part of the brand's festivities for the holiday, the premium
Irish whiskey distilled by Lora Hemy
is unveiling a quiz for adults (21+) in select markets to test if
everyone is a bit Irish on St. Patrick's Day and expand their
horizons. Do you love trivia and want to learn about the following
areas? If you answered yes, then the
'IrishQ Test' has everything you need to be
ready to celebrate St. Patrick's Day this year.
- Delicious Irish Whiskey cocktail recipes
- The location of the first St. Patrick's Day parade
- The original color associated with the holiday
The best part? The fun and exploration doesn't stop after
participants answer the final question! Once the quiz is completed,
entrants will have the chance to enter the
'IrishQ Test' sweepstakes where one lucky winner
will receive a 3-day trip to Dublin for them and a friend, including
round-trip air travel, hotel accommodations, a cash prize of
$1,000 to aid their adventures and a
private tour of the Roe & Co distillery lead by Head Distiller,
Lora Hemy.
"After three long years, we are thrilled to finally celebrate
St. Patrick's Day the way it is meant to be celebrated – bringing
people together through connection and unity while applauding both
modern Irish culture and honoring traditional Irish heritage," said
Lora Hemy, Head Distiller at Roe
& Co Distillery in Dublin.
"Roe & Co is proud to be a part of the resurgence of Irish
Whiskey and cocktail exploration, and we can't think of a better
way to share more about our story than by inviting our fans to take
part in the #IrishQTest trivia."
To bring the campaign to life on social media, Roe & Co is
also partnering with Anna Roisman,
TV Host and Comedian, to help fans test their knowledge on social
media. Roisman will be promoting the trivia and
'IrishQ Test' challenge on her social media
(@annaroisman) so be sure to stay tuned so you don't miss any of
the fun!
Starting today, the 'IrishQ Test' sweepstakes
is available for entry on
http://www.roeandcowhiskey.com/stpatricksday, ending at
11:59:59 pm ET on March 17, 2022. Not ready to travel just yet? The
sweepstakes winner and their guest have until July 15, 2024, to take their dream trip to
Dublin, or winner may choose to
receive a check for $6,000 as Prize
in lieu of trip by advising Sponsor accordingly at time of prize
acceptance. While winners won't be announced until after the
holiday, fans can celebrate St. Patrick's Day with the brand's
delicious Roe & Co Irish Coffee Recipe.
Roe & Co is a premium Blended Irish Whiskey, named in honor
of George Roe, a true pioneer of
Irish Whiskey. Aged in ex-bourbon barrels, non-chill filtered and
bottled at an ABV of 45 percent (90 proof), Roe & Co can
currently be purchased for all of your St. Patrick's Day across the
US in California, Connecticut, District Of Columbia, Illinois, Maryland, Massachusetts, New
Jersey, New York State,
Ohio or Rhode Island.
No matter how you choose to celebrate St. Patrick's Day with Roe
& Co this month, please remember to drink responsibly. For more
information, visit roeandcowhiskey.com or follow Roe & Co at
@RoeandCoWhiskey on Facebook and Instagram.
NO PURCHASE NECESSARY TO ENTER. A PURCHASE WILL NOT
INCREASE YOUR CHANCES OF WINNING. OPEN ONLY TO LEGAL U.S.
RESIDENTS, 21 YEARS OF AGE OR OLDER, WHO RESIDE IN ONE (1) OF THE
FOLLOWING STATES: CALIFORNIA,
CONNECTICUT, DISTRICT OF COLUMBIA, ILLINOIS, MARYLAND, MASSACHUSETTS, NEW
JERSEY, NEW YORK STATE,
OHIO OR RHODE ISLAND (COLLECTIVELY, "ELIGIBLE AREA").
VOID ELSEWHERE AND WHERE PROHIBITED OR RESTRICTED BY LAW.
Roe & Co Irish Coffee Recipe
- 1.5 oz Roe & Co
- 2 tsp light brown sugar
- 1 cup hot or cold brewed coffee
- Whipped cream
HOT: Add Hot coffee and sugar, stir and mix well. Once combined,
add the Roe & Co Irish Whiskey. Top with Whipped Cream.
COLD: Mix sugar and cold brew coffee well. Stir in Roe & Co.
Irish Whiskey and pour over ice filled Irish coffee mug. Top with
Whipped Cream.
About Roe & Co
Roe & Co is named in honor of
George Roe, the once world-famous
whiskey maker who helped build the golden era of Irish Whiskey in
the 19th century. His distillery, George
Roe and Co, extended over 17 acres on Thomas Street in
Dublin and was once Ireland's largest distillery.
Diageo will now build on this rich heritage with the creation of
a new distillery by converting the historic former Guinness Power
House on Thomas Street. Roe & Co is made from the finest
hand-selected stocks of Irish malt and grain whiskies and aged in
bourbon casks. It has the signature smoothness of Irish Whiskey
with remarkable depth of flavor – a luxuriously smooth blend, with
a perfect harmony between the intense fruitiness of the malt and
the mellow creaminess of the grain whiskies. The first blend of Roe
& Co debuted in key European cities as part of Diageo's growing
Reserve portfolio. For more information, visit roeandcowhiskey.com
or follow Roe & Co at @RoeandCoWhiskey on Facebook and
Instagram.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow on Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
TAYLOR
Roe&Co@taylorstrategy.com
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SOURCE Diageo