The award-winning whisky brand is joining CMA
Fest and iconic country music stars to spread exceptional
generosity in support of the military community
NASHVILLE, Tenn., June 10,
2022 /PRNewswire/ -- During the four-day long CMA
Fest celebration, Crown Royal will host festival goers in downtown
Nashville at 2nd and Broadway,
with performances from fourteen country music artists – including
Jimmie Allen, who opened up the
weekend yesterday – in support of the military community that so
bravely serves our country. The Purple Bag Project will also be
on-site, allowing country music fans to pack care packages for
deployed service men and women in continuation of the Generosity
Hour series.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/9057851-crown-royal-generosity-hour-series-cma-fest-support-military-community/
"We're thrilled to support the military members that selflessly
serve our country," said Nicky Heckles, Vice President of Crown
Royal. "We look forward to continuing the celebration and our
commitment to the incredible military family that keeps our
communities thriving at the CMA Fest."
In addition to music and entertainment from artists like
Brittney Spencer, Tenille Arts, and Breland, fans 21+ will be able
to join in on the generosity by donating to Operation Stand Down
Tennessee, a Veteran's-focused charity, while enjoying Crown
Royal's award-winning ready-to-drink cocktails.
"Through this partnership with Crown Royal, we are excited to
toast to the military and Veteran communities who courageously give
back to this country," Eden Murrie,
Chief Executive Officer of Operation Stand Down Tennessee, shares.
"The CMA Fest provides an exciting way for country music fans to
rally together and thank the men and women in uniform, past and
present."
Join Crown Royal in toasting to the people that matter most in
our communities by visiting
www.crownroyal.com/generosity-fund/ or scanning the QR codes
throughout downtown Nashville
during the CMA Fest to trigger a donation to Operation Stand Down
Tennessee.
Please drink responsibly as you enjoy the Crown Royal Ranch and
CMA Fest activities with your 21+ country music crew.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian
whisky brand in the world and has a tradition as long and
distinctive as its taste. Specially blended to commemorate a grand
tour of Canada made by King
George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth,
elegant flavor and gift-worthy presentation reflect its regal
origins – it is considered the epitome of Canadian whisky. For more
information, visit crownroyal.com. Crown Royal encourages all
consumers to please enjoy responsibly.
About Diageo North America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit diageo.com. Visit Diageo's global responsible
drinking resource, DRINKiQ.com, for information, initiatives, and
ways to share best practice. Follow on Twitter and Instagram for
news and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Kyra Zeller
DIAGEO
Kyra.zeller@diageo.com
TAYLOR
crownroyal@taylorstrategy.com
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content:https://www.prnewswire.com/news-releases/crown-royal-continues-its-generosity-hour-series-during-this-years-cma-fest-in-support-of-the-military-community-301565845.html
SOURCE Crown Royal