Crown Royal Is Spotlighting Chopped &
Screwed Music and Houston Art with
An Extra Rare Performance and Playlist Benefiting The Community
Music Center of Houston
HOUSTON, June 27, 2022
/PRNewswire/ -- Crown Royal Aged 18 Years continues to
redefine what luxury means with a celebration that honors the
Chopped & Screwed legends who've paved the way for the future
changemakers in the Houston community and new musical royalty
across the globe.
Experience the interactive Multichannel News Release
here: https://www.multivu.com/players/English/9063451-crown-royal-aged-18-years-honors-chopped-screwed-music/
Tonight, on DJ Screw Day, the anniversary of the iconic mixtape
that started the Houston-born Chopped & Screwed genre, the
award-winning whisky brand will host an extra rare night of music,
art and culture. With curated music from OG Ron C of the Chopstars
and Dr. Anne Lundy, the first
African American woman to conduct the Houston Symphony, guests will
experience a fusion of old and new luxury.
"I'm so grateful to have found a partner in Crown Royal 18, who
truly understands what bringing together so many key players of the
culture means. Honoring such an extra rare expression of music
means so much to my community," shares Chopstar, producer and DJ OG
Ron C. "This partnership is not only about how I express myself
through the slow, artfully curated process of making a track, but
also about celebrating the real within the Houston community and
beyond that truly embodies this journey that I and many of my peers
have embarked on."
Crown Royal 18 Year Old will prepare a royal stage for the
Chopped and Screwed sound to be celebrated – mixing iconic hip hop
tracks with live orchestration, spoken word and dance – for a
one-of-a-kind performance that the distinctive music genre
deserves.
"The contributions of Chopped & Screwed music have provided
a platform for Houstonians to connect and express themselves
through the arts," says Nicky Heckles, Vice President of Crown
Royal. "We are thrilled to bring together such influential leaders
in the community for this extra rare evening to celebrate all the
amazing work they have achieved and their positive impact on past
and future generations."
Those unable to join the performance in person will be able to
experience the vibes of the unforgettable evening wherever they are
by downloading the 'Extra Rare: Chopped & Screwed' playlist
curated personally by OG Ron C. Over the next 18 days, each stream
and download of the Spotify playlist will provide a donation on
behalf of Crown Royal 18 Year Old to the Community Music Center of
Houston (CMCH), a non-profit that preserves black music traditions
especially those to which the community is seldom exposed and are
being lost, to keep the extra rare essence of the Houston community
thriving.*
"I am honored to be a part of this momentous occasion and to
have the Scott Joplin Chamber Orchestra with me. I founded the
orchestra to create opportunities for the Black community to
perform together and showcase Black excellence in Houston," Dr. Anne
Lundy, CMCH Music Director, Conductor, Violinist, Educator
and Ethno-musicologist explains. "The extra rare essence of every
community deserves to be put on a stage and this partnership with
Crown Royal 18 Year Old helps me continue with my mission of
honoring and uplifting the next generation of musicians."
Crown Royal has been a long standing supporter of the
Texas community. In addition to
its spotlight on the Houston community and Chopped & Screwed
icons, the whisky brand recently celebrated the Black rodeo
community in Fort Worth, Texas
with an inaugural Juneteenth procession ride in celebration of the
holiday and the Bill Pickett Invitational Rodeo.
Crown Royal invites everyone 21+ to toast to the artist
communities. Please remember to drink responsibly.
*Each stream, like and download within the 18 day period
(June 27th – July 15th) will unlock a $1 donation up to $25,000.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian
whisky brand in the world and has a tradition as long and
distinctive as its taste. Specially blended to commemorate a grand
tour of Canada made by King
George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth,
elegant flavor and gift-worthy presentation reflect its regal
origins – it is considered the epitome of Canadian whisky. For more
information, visit crownroyal.com. Crown Royal encourages all
consumers to please enjoy responsibly.
About Diageo North America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Casamigos, DeLeon and Don Julio
tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit diageo.com. Visit Diageo's global responsible
drinking resource, DRINKiQ.com, for information, initiatives, and
ways to share best practice. Follow on Twitter and Instagram for
news and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Kyra Zeller
DIAGEO
Kyra.zeller@diageo.com
TAYLOR
crownroyal@taylorstrategy.com
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SOURCE Crown Royal