Real vodka, real lemons and the real bold
comedian are a perfect pairing to answer life's burning questions
in new advertising campaign
NEW
YORK, Aug. 23, 2022 /PRNewswire/ -- Do you
prefer real sunsets or scrolling through pictures of sunsets?
Loyal 9 Cocktails and Showtime Late-Night Talk Show Host
& Comedian Ziwe answer: real ones,
obviously. Today, the unapologetic comedian and equally
bold, ready-to-drink vodka lemonade announce the brand's first-ever
national campaign airing across digital and social media platforms.
True to Ziwe's comedic style, her direct line of questioning in the
Loyal 9 spots gives us a laugh, but really, we're hanging on to
know the answer: What's your take on the word "fizz"?
Experience the full interactive Multichannel News Release
here: https://www.multivu.com/players/English/9077151-loyal-9-cocktails-and-ziwe-no-fizz-brand-campaign/
The answer: fizz makes no sense. Loyal 9 launched
nationally this past year as a bold take on an American classic -
Lemonade. In partnering with Ziwe for this campaign, the brand is
doubling down on the proof points of its flavor profile: made with
real vodka, real lemons and no fizz. It's no surprise that Ziwe can
relate, the realness seeker has captured audiences with her
not-so-subtle cross-examination interviews and hot takes that can
only be truly appreciated by those who also respect realness.
"Keeping it real is definitely the way to go," says Ziwe. "I
famously love real lemons and Loyal 9's commitment to vodka
lemonade without carbonation"
The full-flavored vodka lemonade keeps it real with flavors
including classic Lemonade, Mixed Berry Lemonade, Lemonade + Iced
Tea, and Watermelon Lemonade — all of which have racked up
accolades including: New York International Spirits Competition
Gold (95 points) for Mixed Berry; SIP Awards Gold for Watermelon
Lemonade; and SIP Awards Innovation Award for Mixed Berry and
Lemonade + Iced Tea.
"Loyal 9 cocktails are made for people who aren't shy about what
they like, and they love their lemonades bold and flavorful," said
Loyal 9 Brand Director Nikhil Shah.
"Working with Ziwe allows us to put that boldness on full display
in playful, yet provocative ways while showcasing ingredients going
into our beverages. For Loyal 9, it's always about real vodka and
real lemons."
Available on shelves nationwide, Loyal 9 Cocktails are available
in 4-packs of 12 oz cans with an ABV of 9% at a suggested retail
price of $12.99. For more information
about Loyal 9 and to find a retailer near you, follow
@loyal9cocktails or #NoFizzSummer on social media or visit
loyal9cocktails.com.
About Loyal 9 Cocktails
Launched in 2018 in
Rhode Island and acquired by
Diageo in 2021, Loyal 9's vodka-based ready to drink cocktails have
quickly captured the hearts of consumers. Loyal 9 combines the
appeal of indulgent full flavor lemonade with high-quality
ingredients and 9% ABV. With a portfolio of great tasting flavors,
including Lemonade, Mixed Berry Lemonade, Lemonade + Iced Tea, and
Watermelon Lemonade, Loyal 9's canned cocktails are all gluten-free
and produced with real fruit. The brand's light-hearted look and
feel, delivered in a modern convenient format, embodies the spirit
of relaxed, at-home and outdoor occasions.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit diageo.com. Visit Diageo's global responsible
drinking resource, DRINKiQ.com, for information, initiatives, and
ways to share best practice. Follow Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
MEDIA CONTACT:
TAYLOR
loyal9@taylorstrategy.com
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content:https://www.prnewswire.com/news-releases/loyal-9-cocktails-and-showtime-late-night-talk-show-host--comedian-ziwe-keep-it-real-in-first-ever-national-brand-campaign-301610223.html
SOURCE Loyal 9 Cocktails