Alongside a group of culture makers,
Buchanan's is announcing the Buchanan's 200% Futuro Fund,
committing $1 million in donations
and grants to fuel the futures of Hispanic Americans over the next
five years*
NEW
YORK, Oct. 11, 2022 /PRNewswire/ -- With the
Hispanic population projected to make up more than half of the US's
population growth over the next 15 years,** Buchanan's Scotch
Whisky is continuing to break beyond the one-month walls of
Hispanic Heritage Month and taking a leap towards the future and
welcoming people to the "200% Futuro." To celebrate America's
future being 200%: 100% Hispanic and 100% American, Buchanan's is
partnering with Mexican-American, Indiana-raised, singer songwriter,
Omar Apollo, whose 200%
spirit shines in his unique musical style that blends genres and
languages – the perfect embodiment of what the future of America
looks like.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9087551-buchanans-scotch-whisky-futuro-fund-omar-apollo/
Together with a group of culture makers, Buchanan's and Omar are
highlighting the greatness that comes from embracing your 100%
Hispanic and 100% American duality, while honoring heritage and
supporting the local voices, businesses, and organizations leading
the future across America. Through vibrant, digital
storytelling shot by director David
Camarena, we visit and meet the purveyors of local plant
shops, taquerias, cultural centers, barbershops, clothing stores,
non-profits and more, who are using their creativity and culture to
shape the future of their communities and contribute to the growth
and success of America.
"I'm happy to join the Buchanan's Whisky familia, and to be a
part of the brand's legacy championing Hispanic culture," said
singer-songwriter Omar Apollo. "This
Hispanic Future Month, we are sharing and celebrating the unique
stories of Hispanic Americans who embody the 200% spirit and
embrace their cultural duality," he continued. "My parents were
Mexican immigrants, I was born and raised in Indiana. I'm 100% Mexican and 100% Midwest, so
I feel deeply connected to the Buchanan's 200% Futuro campaign and
I'm excited for the future of our partnership."
- In Chicago: National
brand partner, Omar Apollo is
highlighting DishRoulette Kitchen a nonprofit that
supports the Chicago food industry
by providing effective hospitality training mixed with financial
consciousness; local Belizean and Mexican-owned plant
shop Plant Shop Chicago, and Honduran-Mexican taco
truck, Taco Sublime.
- In Los Angeles: Kids
of Immigrants, the LA fashion brand that celebrates 100%
commUNITY and 100% Immigrant pride, honors the local LA community
by spotlighting local nonprofit Inclusive Action For the
City, Mexican paleta shop La Michoacana Boyle
Heights and gender neutral clothing shop
Género Neutral.
- In New York,
NuevaYorkinos, a digital archive dedicated to
documenting and preserving NYC Latinx and Caribbean culture and history through family
photographs and stories, take a visit to local nonprofit The
Ecuadorian American Cultural Center that aims to raise
awareness of Ecuadorian-American culture and empower the community
through the arts and education; lifestyle Puerto Rican-Dominican
shop Bronx Native, and Dominican-owned Grassroots
Juicery in Brooklyn.
- In Miami,
Cuban-Bahamian, visual artist Reyna
Noriega who uses her art to fill the world with
vibrant, joyful depictions of marginalized communities highlights
Buddy System MIA, a local nonprofit fighting food insecurity
in Miami, Honduran-owned
barbershops, The Spot Barbershop and Venezuelan-Cuban owned
community art space Artisan's Playhouse.
- In Houston, Mexican-American professional Houston Dash and Mexican National Soccer Team
player María Sánchez spotlights local nonprofit
Power on Heels an organization focused on the
advancement of Latinas by helping to decrease the impact that the
gender pay gap has on their earning potential; Latina owned
Houston-inspired clothing brand State Line Designs, and
local flower shop Bloom and Box.
To enable non-profit organizations doing the work to create a
better future for America's 200%, Buchanan's is announcing the
Buchanan's 200% Futuro Fund, a donor-advised fund that will deliver
$1M in grants across the next five
years by elevating their voices and supporting nonprofits uplifting
their local communities through their passions and crafts while
embracing their Hispanic roots.
As part of the campaign, Buchanan's has also launched a series
of co-curated 200% local guides highlighting some of the Hispanic
American businesses shaping culture and amplifying through brand
and partner social channels to encourage the community to shop the
local businesses right in their backyard.
"As we head towards this 100% Hispanic and 100% American future,
it's important the Hispanic voices who carry that power are heard
and represented, because they are leading and influencing the
future of America" says Gustavo
Salguero, Director Buchanan's Whisky. "That's why this
Hispanic Future Month we're excited to announce the Buchanan's 200%
Futuro Fund to celebrate and support today's diverse, multi-faceted
Hispanic Americans who truly embody everything it means to proudly
live life as a 200%er."
You can the 200% local guides and recipe inspiration by
following the conversation on at @BuchanansUS on
Facebook, @BuchanansWhisky on Instagram
and @BuchanansUSA on Twitter. For additional information
on Buchanan's Whisky, please
visit www.BuchanansWhisky.com.
About BUCHANAN'S Blended Scotch Whisky
BUCHANAN'S
Blended Scotch Whisky's true purpose is to unite all who bring
their 100% Hispanic and 100% American identities together to live a
200% life. It was created to be shared with one another and enjoyed
by all, because our founder, James
Buchanan believed in the power of sharing. The BUCHANAN'S
Blended Scotch Whisky brand has more than 130 years of authentic
heritage, and every bottle represents James
Buchanan's commitment to creating the finest blended Scotch
Whiskies. The BUCHANAN'S Blended Scotch Whisky Portfolio features
four gold award-winning marques, including: BUCHANAN'S DeLuxe
Blended Scotch Whisky, BUCHANAN'S MASTER Blended Scotch Whisky,
BUCHANAN'S Special Reserve Blended Scotch Whisky, and BUCHANAN'S
RED SEAL Blended Scotch Whisky. All of these marques have been
recognized in the most prestigious international spirits
competitions. For more information, visit www.BuchanansWhisky.com
or connect with us on Facebook: www.facebook.com/BuchanansUS,
Instagram: www.instagram.com/BuchanansWhisky, and Twitter:
www.twitter.com/BuchanansUSA.
About DIAGEO North America
DIAGEO is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness. DIAGEO is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world. For
more information about DIAGEO, their people, brands, and
performance, visit www.diageo.com. Visit DIAGEO'S global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about DIAGEO North America:
@Diageo_NA.
* The 200% Futuro Fund is a donor advised fund with Diageo
North America, Inc. as the donor and which is administered by
Fairfield County's Community Foundation, an IRS 501(c)(3)
organization. The 200% Futuro Fund launched July 2022. The
dispersal of funds from the 200% Futuro Fund is subject to the
approval of the Fairfield County's Community Foundation.
** Source: Woods & Pole 2020, Rainmakers CSI for Diageo
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SOURCE Buchanan’s Scotch Whisky