An extremely limited number of cases will be
available of the award-winning 36-month aged luxury Extra-Añejo
tequila
NEW
YORK, Oct. 19, 2022 /PRNewswire/ -- In
celebration of the upcoming Día de los Muertos holiday, Tequila Don
Julio is honoring its late founder, Don Julio González, who
followed his heart and spent decades perfecting his craft to create
one of Mexico's most loved
tequilas. As a tribute to the love Don Julio González poured into
every bottle of tequila that results in an exceptionally smooth
liquid, Tequila Don Julio is releasing an exclusive second bottling
of his ultimate legacy: Tequila Don Julio Ultima Reserva.
The limited-edition luxury Extra-Añejo tequila is made
with the final agave harvest planted by Don Julio González and his
family in 2006 that was reserved for this special distillation. An
extremely limited number of cases of this exceptional liquid will
be available while supplies last, and each bottle is specially
labeled to mark this year's harvest.
Experience the full interactive Multichannel News Release
here:
https://www.multivu.com/players/English/9098151-tequila-don-julio-ultima-reserva-second-bottling/
"It's been ten years since the passing of our late founder Don
Julio González and we are proud to honor his legacy by releasing
the second bottling of Tequila Don Julio Ultima Reserva," says
Christina Choi, Senior Vice
President of Tequila, Diageo North America. "This liquid is truly
so rare and special that we're continuing to release Tequila Don
Julio Ultima Reserva in highly limited quantities each year,
allowing us to preserve Don Julio González's ultimate legacy as
long as possible."
Tequila Don Julio Ultima Reserva is an award-winning, 36-month
aged Extra-Añejo that is the pinnacle of the brand's portfolio of
luxury tequilas. To preserve this tequila and the exquisite agave
piñas behind it, the team of experts at Tequila Don Julio
implemented a Solera aging method, which combines and matures
tequilas of different characteristics finished in unique casks,
allowing the final agave harvest to remain at the heart of this
rare Extra-Añejo tequila. Tequila Don Julio Ultima Reserva is
rested in oak barrels previously used to age bourbon and finished
in Madeira wine-seasoned casks to produce an exceptional spirit
featuring a nose of toasted oak and caramel, followed by hints of
apricot and orange, and finishing with deliciously smooth honeyed
agave.
Tequila Don Julio Ultima Reserva is best enjoyed neat or on the
rocks, making it perfect during those extraordinarily special
moments you want to savor and celebrate with those closest to you –
just as Don Julio González intended when he first embarked on his
tequila making journey in 1942 with the creation of his special
reserve that was meant to be shared with his closest circle.
After releasing only 4,000 cases of the first batch of Tequila
Don Julio Ultima Reserva last year, the liquid has since won a
Silver Medal in the 2022 San Francisco World Spirits Competition.
The second bottling of Tequila Don Julio Ultima Reserva is now
available in highly limited quantities in select markets while
supplies last, with a suggested retail price of $499 for a 750ml bottle.
Tequila Don Julio encourages consumers of legal drinking age to
celebrate responsibly.
About Tequila Don Julio
Founded on the pioneering agricultural principles of Don Julio
González and his personal pursuit of perfection, Tequila Don Julio
revolutionized the tequila industry and set the standard for
ultra-premium tequila. The original luxury tequila of choice in
Mexico, Tequila Don Julio uses
only the highest caliber, fully matured and ripened Blue Agave that
has been hand-selected from the rich, clay soils of the
Los Altos region of the state of
Jalisco. The Tequila Don Julio
portfolio includes Tequila Don Julio
Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo,
Tequila Don Julio 70, Tequila Don Julio 1942, and the
limited-edition Tequila Don Julio
Primavera and Tequila Don Julio Ultima Reserva. For more
information on Tequila Don Julio, please
visit www.DonJulio.com.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE)
and their products are sold in more than 180 countries around the
world.
For more information about Diageo, their people, brands, and
performance visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practices. Follow
on Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
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SOURCE Tequila Don Julio