Tanqueray No. TEN and global brand
partner and martini connoisseur Stanley
Tucci honor the beloved cocktail in new digital
campaign
NEW
YORK, Oct. 25, 2022 /PRNewswire/ -- From
spontaneous five o'clock cocktail hours to a lavish evening with
family and friends, the martini has enjoyed quite a resurgence in
2022. In honor of the classic cocktail, Tanqueray No. TEN and
martini connoisseur Stanley Tucci
launch "Make It A Martini Night," spotlighting the one drink order
that becomes everybody's drink order—garnished with a grapefruit
twist, of course.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9101351-stanley-tucci-tanqueray-no-ten-make-it-a-martini-night-this-holiday-season/
Beloved for his at-home cocktail mixing on social media,
Stanley Tucci inadvertently evolved
into everyone's favorite amateur bartender in the process.
Fittingly, in the new No. TEN campaign Stanley Tucci keenly demonstrates how the
premium, small batch gin – with bursts of fresh citrus, chamomile,
and botanicals – can elevate the classic martini and give it the
modern makeover it deserves.
"I'm a big fan of the martini – there is something about a
martini's simplicity and classic elegance, while being modern at
the same time," said Stanley Tucci.
"Made with No. TEN, a martini rises in stature and that's why
bartenders like to use it."
Tanqueray No. TEN provides an exquisite burst of citrus in every
sip as it is made using whole citrus fruit—including fresh white
grapefruit, lime, and orange. Setting the standard as the first
ultra-premium gin, No. TEN can be enjoyed in any number of
cocktails but is perhaps best served as a martini with a fresh
grapefruit twist.
"There's no denying the martini has become the de facto 'it'
cocktail of 2022," says Christina
Choi, SVP of Gin, Tequila, and Breakout Growth Brands at
DIAGEO North America. "With his quiet sophistication and natural
charm, Stanley Tucci is the perfect
creative partner for us. After all, if Stanley and No. TEN have one
thing in common, it's that they are both undeniably classic and
chic."
The new campaign, created by Anomaly New York, debuts with two
15-second films, inviting viewers into the modern, luxurious world
of No. TEN and showcasing the magic that unfolds when two
timeless partners unite over the world's favorite cocktail.
"Make It A Martini Night" at home with the Tanqueray Perfect
TEN, Stanley Tucci's signature
martini:
Ingredients:
1.5 oz. Tanqueray No. TEN
0.25 oz. dry vermouth
Garnish with a grapefruit twist
Preparation: Pour 1.5 oz. Tanqueray No. TEN into a shaker with
ice and add .25 oz of dry vermouth. Stir until perfectly mixed
using a bar or teaspoon. Strain into a chilled martini glass and
garnish with a twist of grapefruit peel.
Tanqueray No. TEN is available at fine spirit retailers
nationwide for a suggested retail price of $33.99 per 750ml bottle.
To learn more about Tanqueray, head to Tanqueray.com and
follow the brand on Instagram, Twitter, Facebook and
YouTube.
ABOUT TANQUERAY
TANQUERAY London Dry Gin is a dry, crisp, gin with a rich juniper
flavor. Known for its iconic green bottle and red emblem, TANQUERAY
London Dry Gin is one of the world's most award-winning gins.
TANQUERAY London Dry Gin, TANQUERAY No. TEN Gin, TANQUERAY
SEVILLA ORANGE,
TANQUERAY RANGPUR Gin and TANQUERAY CRAFTED GIN COCKTAILS
IN A CAN together create the renowned portfolio of
TANQUERAY. Additional information about the TANQUERAY brand
may be found at http://www.tanqueray.com.
ABOUT DIAGEO NORTH
AMERICA
DIAGEO is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie Walker, Crown Royal,
Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and
Ketel One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness. DIAGEO is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the
world.
Follow us on Twitter and Instagram for news and
information about Diageo North America:
@Diageo_NA.
Media Contact:
HUNTER
tanqueray@hunterpr.com
Please Drink Responsibly.
TANQUERAY NO. TEN Gin. 100% Grain Neutral Spirits. 47.3% Alc/Vol.
Imported by Charles
Tanqueray & Co., New York,
NY.
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SOURCE DIAGEO North America