Introducing Baileys first piece of Treat
Couture: The Marshmallow Puffer Jacket
NEW
YORK, Jan. 10, 2023 /PRNewswire/ -- Whether
cozying up by the fire with an indulgent cocktail or treating
yourself post-slopes, winter isn't just a season, it's a lifestyle.
This winter, Baileys Original Irish Cream Liqueur has teamed
up with world-renowned celebrity stylist and designer
Jason Rembert to blend the
worlds of indulgence and high fashion with the release of the
first-ever Baileys Marshmallow Puffer Jacket just in time
for peak Après Ski season. Inspired by everyone's favorite hot
chocolate accessory – the marshmallow – with its signature
shape, texture and color, the Baileys Marshmallow Puffer Jacket
will take your fit checks to the next level and perfectly accompany
a delicious Baileys Hot Chocolate no matter where the season might
take you.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9123151-baileys-jason-rembert-marshmallow-puffer-jacket/
For his entire adult life, Rembert has enjoyed Baileys Hot
Chocolate amongst family and friends during various winter
happenings from hosting get-togethers at home to annual getaways.
This sense of nostalgia and joy inspired him to bring this special
cocktail to life in the form of his preferred art form – fashion
design – resulting in the Baileys Marshmallow Puffer Jacket
perfect for the winter season and beyond. Taking cues from the
signature rounded shape, soft texture, and the puffiness of a fresh
marshmallow perfectly toasted, the Baileys Puffer Jacket emanates a
whimsical yet fashion-forward appeal – Baileys first-ever piece of
Treat Couture available in limited quantities this season.
"When it comes to the colder weather months, there is nothing
like a Baileys Hot Chocolate topped with marshmallows," said
Jason Rembert. "Being able to now
use my talents to design Baileys' first-ever piece of Treat Couture
that takes inspiration from my favorite winter cocktail and allow
people to wear it is a true full circle moment for me."
The one-of-a-kind Baileys Marshmallow Puffer Jacket designed by
Jason Rembert is available beginning
today in limited quantities for nationwide shipping for those 21+
on JasonRembert.com. And for inspiration on how to style the
Baileys Marshmallow Puffer Jacket this season, check out Jason and
his good friend Joan Smalls
as they explore the lifestyle and indulgent fashion statements that
Baileys cocktails can inspire.
"This season, we're giving you more ways to treat yourself
whether sipping on a Baileys cocktail or bundling up in the
ultimate Marshmallow Puffer Jacket – Baileys' first-ever piece of
Treat Couture created by stylist & designer Jason Rembert," shared Sophie Kelly, SVP of Whiskies and Liqueur,
DIAGEO North America. "This fabulous puffer is reminiscent of
everyone's favorite hot chocolate accessory the marshmallow, and we
think his design is the perfect attire to wear while enjoying an
indulgent Baileys cocktail this winter."
To receive exclusive updates on future Baileys Treat Couture
drops, consumers can enter their information at
treatcouture.baileys.com. And to purchase a bottle of
Baileys Original Irish Cream to enjoy all season long, the liqueur
is available wherever spirits-based beverages are sold for a
suggested retail price of $25.99 for
a 750ml bottle. Enjoy Baileys Original Irish Cream neat, over ice,
in coffee, hot chocolate, cocktails, or even over ice cream.
Baileys encourages consumers of legal drinking age to treat
themselves responsibly this season. For more information, please
visit www.BAILEYS.com.
About BAILEYS™ Original Irish Cream Liqueur
BAILEYS launched in Ireland in
1974. It is now available in 180 markets worldwide and is the
number one selling liqueur in the world. Owned by Diageo plc,
BAILEYS is currently ranked 7th among all distilled spirits sold
worldwide. It's the signature delicious balance of Irish Cream,
whiskey and fine spirits that makes BAILEYS Original Irish Cream
the perfect little indulgence when you need a break from your daily
routine. The BAILEYS portfolio includes Original Irish Cream,
Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries
& Cream and Almande. For more information on BAILEYS Original
Irish Cream, please visit us at www.BAILEYS.com.
About Diageo North America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
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SOURCE Baileys Irish Cream Liqueur