Ticket proceeds for all six tour dates
throughout the summer will directly benefit Women In Music
NEW
YORK, June 23, 2023 /PRNewswire/
-- Delivering a fresh take on Throwback Thursdays, the
Smirnoff ICE Relaunch Tour continues this summer headlining
a delicious duo of Smirnoff ICE and star-studded musical
performances including last night's lineup of Steve Aoki and Elena Rose in Los
Angeles, plus All American Rejects and
Danielle Bradbery in
Dallas.
As part of the Smirnoff ICE concert lineup featuring both
the chart-topping latest hits and nostalgic anthems, all proceeds
from ticket sales for the newly announced tour dates will directly
support nonprofit Women In Music: an organization committed
to advancing equality, visibility and opportunities for women in
the musical arts through education, support, empowerment and
recognition.
"Smirnoff ICE is not only celebrating its iconic status of more
than 23 years connecting people with experiences they remember, but
even more importantly, the brand is shining a spotlight on our
newest partnership with Women in Music to push gender equality in
music and entertainment," says Lisa
Lee, Smirnoff ICE Brand Director. "We're proud to bring
some of the hottest female talent of our time to the stage at each
tour date this summer, kicking off with a one-two punch in LA and
Dallas."
After kicking off this summer's most highly anticipated concert
series back in May, the Smirnoff ICE Relaunch Tour is on the road
in support of Women In Music to bring epic performances of old
meets new artist pairings to Los
Angeles, Dallas,
Charlotte, Indianapolis, Lake of the Ozarks and Atlanta. Tickets are still available for 21+
consumers for the remainder of upcoming Smirnoff ICE Relaunch Tour
dates for purchase at womeninmusic.org/smirnofftour.
"We're thrilled Smirnoff ICE has furthered their commitment to
diversity and inclusion in entertainment with their support of
Women in Music," says Moira
McCarthy, Global Vice President of Women In Music. "This
concert series plans to demonstrate the achievability of gender
parity and diverse representation in live music, a space where
women and minorities still face consistent and significant
underrepresentation. We're thankful for the opportunity to
demonstrate the reach and enthusiasm of our community of artists,
executives, and members, and Smirnoff ICE's support of the
organization furthers our resources to support our mission to
Educate, Empower and Advance."
Consumers (21+) can enjoy the crisp and refreshing taste of
Smirnoff ICE wherever it's sold. Boasting a modern new look with
fresh new packaging for its most delicious flavors, 2023 is
undoubtedly the summer of Smirnoff ICE.
To stay up-to-date on tour stops and to purchase tickets to
events in a city near you, follow @Smirnoff on Instagram. And no
matter how you choose to enjoy the delicious flavors of Smirnoff
ICE, please remember to always drink responsibly.
ABOUT SMIRNOFF
Smirnoff has been giving the people
what they want since 1864, revolutionizing drinking culture across
generations: from inventing the Mule and reimagining the vodka
martini to creating a cultural mainstay that defines the flavored
malt beverage category with the launch of Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving
taste preferences, Smirnoff has an option for everyone along with a
dedicated history of adding fun to any occasion while keeping
diversity and inclusion at the forefront. Truly showing the power
of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults
across vodka and flavored malt beverages. Current offerings include
foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of
flavors in North America and
ready-to-serve flavored malt beverages including Smirnoff Seltzer
and Smirnoff Ice Smash. From culturally relevant limited editions
to new innovations and zero sugar offerings, Smirnoff has always
been known for quality and affordability, and prides itself on
giving the people what they want.
ABOUT WOMEN IN MUSIC®
Educate. Empower.
Advance.
Founded in 1985, Women in Music is a 501(c)3
non-profit organization with a mission to advance the awareness,
equality, diversity, heritage, opportunities, and cultural aspects
of women in the musical arts through education, support,
empowerment, and recognition. Today, Women in Music encompasses
chapters across the globe - from LA to India. Our members are a
diverse group of individuals at all stages in their careers — from
students to seasoned industry veterans. We are record label
executives, artist managers, songwriters, musicians, attorneys,
recording engineers, agents, publicists, studio owners, music
publishers, marketers, and more. Women in Music believes that the
conversation around equality is an inclusive one, where all voices
are welcome. Our educational programming, global initiatives,
leadership summits, seminars, webinars, workshops, performance
showcases, and achievement awards serve the needs of our diverse
communities around the world. For more information, visit
womeninmusic.org.
ABOUT DIAGEO NORTH
AMERICA
Diageo is a global leader in beverage alcohol
with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource,www.DRINKiQ.com, for information, initiatives, and ways to
share best practice. Follow on Twitter and Instagram for news and
information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Nicole Anastasi
DIAGEO
Nicole.Anastasi@diageo.com
704-796-9992
TAYLOR
Smirnoff@taylorstrategy.com
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SOURCE Smirnoff ICE