The second release from George Dickel and Social Hour celebrates
summer's signature serves
NEW
YORK, June 29, 2023 /PRNewswire/ -- For their
first collaboration, George Dickel
and Social Hour brought fans the quintessential autumnal cocktail –
the Harvest Whiskey Sour. Just in time for the summer, the brands
are teaming up once again to launch another seasonally-inspired
release in the form of a slow-sipping bourbon cocktail – Social
Hour Bourbon Smash made with Dickel
Bourbon.
The new Bourbon Smash made with Dickel
Bourbon is a mint julep meets a whisky sour. Boasting notes
of tart meyer lemon and muddled mint, the cocktail can be enjoyed
with friends and is best served over ice in a glass garnished with
a mint sprig, lemon wheel, peach slice or strawberries.
With this release, fans of craft cocktails don't have to
sacrifice quality for convenience to enjoy a seasonal cocktail on
the same level, as this offering exemplifies the high standard and
approachability both brands are known for. At the center of the
drink is George Dickel's
award-winning Dickel Bourbon that's
been aged 8 years and helps make Bourbon Smash a delicious cocktail
with the same quality you'd expect from a cocktail bar.
"We couldn't have asked for a better first step into the canned
cocktail space than through our partnership with Social Hour. Our
first release was a fall-flavored spin on the Whiskey Sour, and
with the Bourbon Smash, we're putting a new, summer twist on
the classic cocktail," said Nicole
Austin, General Manager and Distiller at Cascade Hollow
Distilling Co. "I couldn't be more excited for whisky fans to enjoy
the refreshing taste of the Bourbon Smash. To make that perfect
summer cocktail, you need an approachable and balanced bourbon
that's able to work well in a cocktail – and that's Dickel Bourbon."
"With our first collaboration being so well received, it only
made sense for our next craft cocktail to continue to lean into
seasonality," said Tom Macy,
Co-Founder and CEO at Social Hour Cocktails. "The Bourbon Smash is
hands down my favorite whiskey-based warm weather cocktail. Now you
can enjoy one by simply pouring over and adding a fresh garnish
like a mint sprig or peach slice."
Starting today, the Bourbon Smash will be available for purchase
at retail locations in the New York
City area. Consumers outside of New York can purchase the offering online on
the Social Hour website. This limited time offering has a suggested
retail price of $28 for a 4-pack. At
250 mL, the Bourbon Smash includes three servings per can.
No matter how you choose to celebrate the start to the summer
season or enjoy the new Bourbon Smash, please remember to drink
responsibly.
About Social Hour
Social Hour is a line of craft
canned cocktails created by two of the world's most respected
bartenders, industry legend Julie
Reiner and bartending veteran, Tom
Macy. Featuring five expressions including classics - Gin
& Tonic, Whiskey Mule - and original creations - Pacific
Spritz, Yuzu Sunset Fizz – Social Hour is designed to honor the
ritual of gathering together with friends, over world-class drinks.
For more information visit www.socialhourcocktails.com and follow
on social media @socialhourcocktails.
About George
Dickel
Since 1870, the fine folks at Cascade Hollow
have honored George Dickel's dream
of crafting the smoothest Tennessee whisky around. Today, 150 years
later, we're still making award-winning whisky at our historic
distillery in Tullahoma, TN.
Tucked away in the Tennessee hills
and surrounded by 600 protected acres of forest and crystal-fresh
springs, Cascade Hollow has always been our home. Led by General
Manager and Distiller Nicole Austin, the team at Cascade Hollow
Distilling Co. continue the tradition of producing smooth sippin'
whisky through high standards of authenticity and craftsmanship. A
proud member of the Tennessee Whiskey Trail, we invite you to visit
our home and learn more about how we make George Dickel Tennessee
Whisky. For more information, go to www.GeorgeDickel.com or check
out @georgedickel on Facebook or Instagram. Your friends at Cascade
Hollow remind you to always drink responsibly.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource,www.DRINKiQ.com, for information, initiatives, and ways to
share best practice. Follow on Twitter and Instagram for news and
information about Diageo North America: @Diageo_NA.
Media Contacts
Allison Fleischer
DIAGEO
Allison.fleischer@diageo.com
Taylor Strategy
georgedickel@taylorstrategy.com
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SOURCE Diageo