Diageo PLC - Re Brand Portfolio Review
27 Aprile 1999 - 2:29PM
UK Regulatory
RNS No 2925r
DIAGEO PLC
27 April 1999
EUROPEAN BRAND PORTFOLIO REVIEW
Following a review of its European brand portfolio UDV, the
spirits and wine division of Diageo plc, has asked Warburg
Dillon Read to draw up memoranda of sale and contact
potential buyers, to see whether the sale of Asbach,
Cinzano, Metaxa and Vecchia Romagna would create value for
Diageo's shareholders. In doing this, UDV is testing a
market that appears to exist and therefore the sale of any
or all of these brands is not a foregone conclusion.
Further information:
Catherine James Investor Relations 0171 927 5272
Luke Swanson Media Relations 0171 927 5301
Notes to Editors:
* Asbach is the premier brandy in Germany, and the number
one spirits brand in the German on-trade.
* Cinzano is the number two global brand in the vermouth
category, and a leading brand in the sparkling wine
category.
* Metaxa is the world's number one selling Greek spirit,
with the number three position in the spirits industry
in Greece and the number one position in the foreign
brandy category in Germany.
* Vecchia Romagna is the number one selling brandy in
Italy.
END
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