The newest addition to the Baileys portfolio is made with
real Belgian chocolate for the ultimate decadent treat
NEW
YORK, Sept. 13, 2023 /PRNewswire/ -- Dessert is
the most important and pleasurable part of every meal, and there is
no better dessert than chocolate! Forget sinking your teeth into
something sweet because this International Chocolate Day, you can
sip your dessert with the launch of Baileys Chocolate
Liqueur, a decadent chocolate experience that combines two
iconic treats – Baileys Original Irish Cream and real
Belgian Chocolate. Activating all five senses with its aromatic
and velvety-smooth pour, lusciously rich texture and deliciously
indulgent taste that coats the palate with the sensation of melted
chocolate, Baileys Chocolate Liqueur lets you experience the joys
of chocolate like never before. Earning the Double Gold medal at
the 2023 San Francisco Spirit Awards, Baileys Chocolate Liqueur
joins the brand's renowned portfolio of award-winning liqueurs.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9197551-experience-new-baileys-chocolate-liqueur-with-real-belgian-chocolate/
"Baileys is all about offering adults indulgent,
treating experiences and nothing is more indulgent or universally
beloved than chocolate," says Jesse Damashek, SVP of
Whiskey Portfolio and Liqueurs, DIAGEO North
America. "When you pair a popular treat like chocolate
with a celebrated indulgence like Baileys Original Irish
Cream, you have the perfect combination, which is why Baileys
Chocolate Liqueur is such an exciting addition to our
portfolio."
No one knows chocolate better than Chef Amaury Guichon, a world-renowned chocolatier
known for his spectacular life-size creations. Partnering with
Baileys Chocolate Liqueur, Chef Amaury created the first-ever
Baileys Chocolate Cocktail Bar featuring a 42" tall bar, three bar
stools and barware tools including a shaker, jigger and strainer –
constructed entirely from 100% real Belgian chocolate. The
possibilities are endless when it comes to chocolate, so be sure to
follow @BaileysUS on Instagram for more delightful surprises
from Baileys and Chef Amaury throughout the year.
The latest offering from Baileys Original Irish Cream is
launching with an innovative 360º marketing campaign including 3D
out-of-home displays in Los
Angeles and New York City,
a new creative spot that illustrates the lusciously sensorial
nature of Baileys Chocolate Liqueur, and partnerships with fresh
talent that will bring the desirably decadent treat to social
feeds.
"Baileys Chocolate Liqueur is amazing because it brings adults a
new way to sip your dessert," says Milly Shome, Director of Baileys & Liqueurs,
DIAGEO North America. "Its rich and decadent flavors make it
incredible in dessert-inspired cocktails like the Mocha Martini,
which is my personal favorite! You may not have always thought of
dessert when you go to the bar, but now you can with Baileys
Chocolate Liqueur."
BAILEYS CHOCOLATE MOCHA MARTINI
Ingredients:
- 1.5 oz Baileys Chocolate
- 0.75 oz Ketel One Vodka
- 1 oz Fresh Espresso
- 0.25 oz Simple Syrup
Method:
- Add all ingredients to cocktail shaker.
- Shake well.
- Fine strain into coupe/martini glass.
- Garnish with vanilla cold foam and/or three espresso
beans.
Baileys Chocolate Liqueur is available nationwide for those 21+
wherever spirits-based beverages are sold, with a suggested retail
price of $24.99 for a 750ml bottle.
For more information, please visit www.BAILEYS.com.
About BAILEYS Irish Cream Liqueur:
BAILEYS launched
in Ireland in 1974. It is now available in 180 markets
worldwide and is the number one selling liqueur in the world. Owned
by Diageo plc, BAILEYS is currently ranked 7th among all distilled
spirits sold worldwide. It's the signature delicious balance of
Irish Cream, whisky and fine spirits that makes BAILEYS Original
Irish Cream the perfect little indulgence when you need a break
from your daily routine. The BAILEYS portfolio includes
Original Irish Cream, Chocolate, Salted Caramel, Vanilla Cinnamon,
Espresso Crème, Strawberries & Cream, Almande, Baileys
Deliciously Light and Baileys Minis. For more
information on BAILEYS Original Irish Cream, please visit us at
www.BAILEYS.com.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One
vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain
Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the
world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
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SOURCE Baileys Irish Cream Liqueur