Captain Morgan, an Official NFL Sponsor, is
spicing up the season by dropping fun-filled clues that unlock
exclusive prizes and experiences as well as an epic Super Bowl
LVIII prize
NEW
YORK, Sept. 14, 2023 /PRNewswire/ -- In its
third year as the Official Spiced Rum Sponsor of the National
Football League, Captain Morgan is releasing a flurry of clues that
could score fans 21+ ultimate NFL prizes and experiences. All
season long, fans can 'Follow the Captain' to unlock thousands of
incredible prizes and experiences including unforgettable
performances from today's hottest artists like Bebe Rexha or Aminé, an epic watch party in
Arlington, Texas, or a once in a
lifetime trip to Las Vegas for
Super Bowl LVIII.
Whether at the bar, on your phone, or yes, even in an ad, fans
can find hidden clues and QR codes in the real world and across
social media – from the coaster at your favorite bar to signs at
local liquor stores and football stadiums, you never know what
could be around the corner. Spot one? Scan the QR code to uncover
the hidden clue and run, don't walk
to FollowTheCaptain.com to unlock the adventure that
awaits.
"Get ready for a season of adventure because Captain Morgan
is doing what it does best - spicing up fan experiences," said
Anne Nosko, VP, Captain
Morgan. "So keep your eyes out for Captain Morgan this NFL
season and maybe we'll even catch you in Las Vegas for Super Bowl LVIII."
To help bring these adventures to life, Captain Morgan has
teamed up with a star-studded roster of music artists, NFL Legends
and cultural icons including Bebe
Rexha, Aminé, and Victor Cruz to help instigate adventure all
season long.
"Just like I do, Captain Morgan always brings the spice for
unforgettable fan experiences," says Bebe Rexha. "Clues will start dropping
soon so be on the lookout, you never know where they might lead
you!"
The multi-layered campaign will include new TV creative starring
pop icon Bebe Rexha, rap sensation
Aminé and Super Bowl Champion Victor
Cruz who will point out hidden clues for fans 21+ to unlock
adventure anywhere they see the Captain. The 15-second spot will
air on September 24 and continue
throughout the season during some of the biggest NFL matchups.
"Don't sleep on Captain Morgan, you guys - cause cracking a
clue could land you a front row seat to see me later this
season," said Aminé.
Make sure to visit FollowTheCaptain.com daily, because the first
gameday experience will be up for grabs soon. Follow the Captain to
the Ultimate Away Game in Arlington,
TX on October 8.† Fans 25+ in attendance will get a serious
screen upgrade to cheer on America's team from the massive
jumbotron, while they enjoy delicious Captain Morgan cocktails,
stadium bites and are showered in swag.
Throughout the NFL season, Captain Morgan will curate the dopest
fan experiences, including the hottest house party of the year,
hosted by Super Bowl champ Victor
Cruz. Infused with the signature Captain Morgan spice,
this epic night will be absolutely bananas with an exclusive
performance from Aminé and special surprise guests.
"In my third year spicing it up with Captain Morgan, I've been
waiting for the moment to throw an epic party. You already know,
we're going all out," said Victor
Cruz. "Want to make the guest list? You know what to do
- Follow the Captain. "
Fans 25+ who 'Follow the Captain' will be entered into a drawing
for the ultimate NFL adventure - a weekend trip for you and a guest
to attend Super Bowl LVIII in Las
Vegas or the hottest party in town the day before Super Bowl
LVIII.*
Keep up with @CaptainMorganUSA on Instagram and @CaptainMorganUS
on X for more adventures ahead. And remember, no matter how you
decide to celebrate the NFL season this year, please drink
responsibly.
†NO PURCHASE NECESSARY. U.S., 21+. Must RSVP at
followthecaptain.com. Tickets offered on first come-first served
basis, while supplies last. Open seating. Travel to/from Game
& incidentals NOT included. Unissued/unclaimed tickets
not awarded.
*NO PURCHASE NECESSARY. Offered only in 48 contiguous U.S. Void
in AK, HI and where prohibited. Must be 21+ for instant win, cooler
& wall lit sign prizes; must be 25+ for Super Bowl® LVIII trip
& "Captain's Section" ticket prizes. Sweepstakes Period:
9/12/23 – 2/11/24 subject to earlier deadlines for some
components of Sweepstakes. To play, scan QR Code on "clues" hidden
online/digitally and IRL to access followthecaptain.com, verify age
and complete entry form. Limit 1 entry per person per week. For
Super Bowl® LVIII trip prizes, winner & guest (25+) must travel
on weekend of 2/10-11/24. "Captain's Section" ticket prizes
available only in Phoenix Metro
Area (for Arizona Cardinals game on 10/29/23) and Greater Los Angeles (for Los Angeles Chargers
game on 12/10/23) with QR Code scan. ALCOHOL IS NOT PART OF
ANY PRIZE. See Official Rules at website for Sweepstakes timing
including entry deadlines, prize restrictions, odds of winning and
other details. Sponsor: Diageo Americas, Inc., New York, NY.
DRINK RESPONSIBLY. CAPTAIN'S ORDERS!
Captain Morgan Rum Co., New York,
NY.
© 2023 NFL Properties LLC. All NFL-related trademarks are
trademarks of the National Football League. Sweepstakes not
sponsored or offered by the National Football League.
About Captain Morgan
Captain Morgan is the number one selling spiced rum in the U.S.
Captain Morgan encourages everyone 21+ to spice it up by bringing
our flavor to every occasion. The Captain Morgan portfolio includes
CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple
Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof
Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver
Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple
Rum, CAPTAIN MORGAN Cherry Vanilla Spiced Rum, and Vita Coco Spiked
with CAPTAIN MORGAN. For more information, visit
www.CaptainMorgan.com.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies,
Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
Media Contacts
TAYLOR
CaptainMorganTeam@TaylorStrategy.com
Sydney Farrar, DIAGEO
Sydney.Farrar@Diageo.com
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SOURCE Captain Morgan