To raise awareness for Tree Equity, Bulleit
plants trees with American Forests and NYC Parks' Tree Time, and
unveils an Ecosystem Restoration mural with Street Art for Mankind
in support of the UN Decade on Ecosystem Restoration led by the
United Nations Environment Programme and the Food and Agriculture
Organization of the United Nations.
NEW
YORK, Sept. 19, 2023 /PRNewswire/ -- To
celebrate Bourbon Heritage Month, Bulleit Frontier Whiskey and
American Forests brought their Tree Equity commitment to
New York City with a vital tree
planting. Bulleit also continued its partnership with Street Art
for Mankind, in support of the United Nations Environment
Programme, by creating a colorful, 3D, 12,800 square foot mural on
the side of the Javits Center in their pledge to restore ecosystems
and raise awareness for the critical need for Ecosystem Restoration
as part of the United Nations Decade on Ecosystem Restoration.
After a successful event in Houston earlier this year, Bulleit is honored
to continue its longtime, community-first approach by supporting
Tree Equity improvement efforts in New
York. As a city that emphasizes fair access to greenspaces,
New York is a significant location
for Bulleit and American Forests to continue their critical
work.
Disadvantaged communities across the US have historically
suffered the most from unequal access to trees, and the
heat-reducing shade, fresh air, and climate resiliency that they
provide. Tree Time, a program of NYC Parks and the City Parks
Foundation, and American Forests used their tools to identify an
area on Laurel Hill Boulevard that, due to its proximity to the
Brooklyn Queens Expressway, the Long Island Expressway, and the
industrial activity for the past 150 years, desperately needed
trees to help purify the air and provide shade to local
residents.
"At the end of the hottest summer in recorded history, it is
clear that achieving Tree Equity in US cities is urgently needed to
bring the life-saving natural cooling and clean air that trees
provide to every neighborhood," said Jad
Daley, President and Chief Executive Officer of American
Forests. "Here in New York City,
for example, we can achieve Tree Equity with an additional 1.7
million trees in the right places. Our powerful partnership with
Bulleit is advancing Tree Equity in New
York City and using art to inspire us toward a better
future."
In addition to the planting, Bulleit and Street Art for Mankind
worked with artist, Carlos Alberto,
to create the mural that aims to inspire the community to become
agents of environmental change. A hub for artists, New York is the ideal location for a mural of
this size and importance. The mural was unveiled today, during
Climate Week NYC, with a public ceremony.
"The growth of our partnership with American Forests over the
past three years is a testament to our commitment to creating real
change," said Jesse Damashek, Senior Vice President of
Whiskies & Liqueurs at Diageo. "The Tree Equity plantings we do
are extremely impactful and important to the local communities we
serve, and with Street Art for Mankind, we're able to bring
critical attention to these efforts, and the broader need for
global Ecosystem Restoration. The Ecosystem Restoration murals that
Street Art creates do a masterful job of promoting this important
work, as well as inspiring people to be drivers of environmental
change."
In support of the United Nations Environment Programme, a part
of the United Nations Decade on Ecosystem Restoration, Street Art
for Mankind created the Ecosystem Restoration Murals Project.
Through this project, Bulleit is supporting the creation of five
ecosystem restoration murals across the US. To create the mural in
New York City, Street Art for
Mankind partnered with Carlos
Alberto. A street artist from Mexico, Carlos loves nature and uses 3D
effects to bring his art to life.
On the side of the city's largest convention center, the Javits
Center, Carlos created the mural in only 10 days. Carlos explained
that his design features a woman hugging a tree to signify that she
wants there to be more of them in her neighborhood. The woman is
surrounded by the jungle, reminding viewers that, even in the
"concrete jungle," communities need trees and nature. The mural
also makes a reference to biodiversity with plants and animals from
New York state, and from around
the world. On the left you will find extinct and endangered plants
and animals, and on the right you can see recovering species,
reflecting the challenge and the hope that comes from global
ecosystem restoration efforts. Kicking-off Climate Week NYC, this
mural will serve as a vivid reminder of the critical need for
global ecosystem restoration.
"We are thrilled to be back in our home base of New York and to create this huge mural in the
concrete jungle of Manhattan,"
said Audrey and Thibault Decker,
Co-Founders of Street Art for Mankind. "With this big statement, we
wanted to pay tribute to nature and people, as they both pay the
price of climate change. We sincerely hope that our art will
inspire generations of passers-by to do their share and act for
climate. We are very grateful for the journey we are on, painting
murals across the world, and also honored to be given such a
meaningful platform for Climate Week and the UNGA. Thank you to all
our friends from UNEP, FAO, the Javits Center, the Nest Campus,
Bulleit Frontier Whiskey, New York
State and New York City for
uniting together to make this all happen. Nature needs us all. And
we need nature everywhere, for everybody!"
The public can scan the mural for an audio guide using a free
mobile app called "Behind the Wall®'', published by SAM on
Playstore and the Appstore. The app allows people to discover the
story behind Ecosystem Restoration, hear officials talk about the
issue, and listen to Carlos talk about his creation.
ABOUT BULLEIT FRONTIER WHISKEY
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in
America. The brand attributes that growth to bartenders and
cultural partners who have adopted it as their own. The Bulleit
Frontier Whiskey portfolio is distilled and aged in the Bulleit
family tradition, using a distinctive high rye recipe, which gives
them a bold, spicy, yet distinctively smooth taste. The
award-winning Kentucky whiskey
most recently won a Double Gold medal for Bulleit 10 Year Old and
Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San
Francisco World Spirits Competition. In 2017, Bulleit celebrated
its 30th anniversary with the opening of a new, state-of-the-art
distillery located in Shelbyville,
KY, constructed with a focus on sustainable practices
including natural habitat protection, water conservation and local
ingredient sourcing. In 2019, a Visitor's Centre at the Bulleit
Distilling Co. in Shelbyville
opened to share our modern, technological and sustainable approach
to making great whiskey. In 2021, Diageo opened its first carbon
neutral whiskey distillery in Lebanon,
KY with Bulleit being the first and leading brand being
produced at the site. supplementing existing production at the
Bulleit Distilling Co. For more information, visit www.bulleit.com
or follow @Bulleit on Instagram.
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow on Twitter and Instagram for news and information about
Diageo North America: @Diageo_NA.
ABOUT AMERICAN FORESTS
American Forests is driven by the power of forests. They are
instrumental to addressing two of the most pressing issues of the
day: slowing climate change and advancing social equity. Forests
also provide habitat for wildlife and a clean, abundant supply of
water for people. Since our founding in 1875, American Forests has
been the pathfinders for creating healthy forests from coast to
coast. For example, we championed creation of the U.S. Forest Service and have persuaded Congress to
provide stable funding for fighting and preventing forest fires.
Our deep knowledge of forests and track record of collaboration
position us to build a reforestation movement in America.
From cities to large natural landscapes, we create healthy and
resilient forests that deliver essential benefits for climate,
people, water and wildlife. We advance our mission through forestry
innovation, place-based partnerships to plant and restore forests,
and movement building. American Forests envisions a world in which
the significant environmental, societal, and economic benefits of
forests are fully realized and equitably available to all people.
To learn more about American Forests, visit
www.americanforests.org
ABOUT STREET ART FOR MANKIND
Street Art for Mankind (SAM) is a 501(c)(3), non-profit
organization working with prominent street artists to create large
murals all around the world. Its goal is to raise awareness on
social justice and environmental issues, and to give the public the
means to become actors of change. SAM is recognized for its mural
series with the United Nations, the Department of State, but also
for its Art Walk Murals with Cities across the world to bond
communities together, create a sense of belonging and increase foot
traffic. Learn more at StreetArtMankind.org.
ABOUT THE UN DECADE ON ECOSYSTEM RESTORATION
The UN
Decade on Ecosystem Restoration 2021-2030 is a rallying call for
the protection and revival of ecosystems across the world, for the
benefit of people and nature. It aims to halt the degradation of
ecosystems and restore them to achieve global goals. The United
Nations General Assembly proclaimed the UN Decade, which is led by
the United Nations Environment Programme and the Food and
Agriculture Organization of the United Nations. The UN Decade is
building a strong, broad-based global movement to ramp up
restoration and put the world on track for a sustainable
future.
https://www.decadeonrestoration.org/
ABOUT NYC PARKS TREE TIME
Tree Time, a program
of the NYC Parks and the City Parks Foundation, was established in
1994 to protect, preserve, and enhance New York City's street, park and forest trees.
The goals of Tree Time are to foster public-private partnerships in
urban forestry, raise public awareness of the importance of urban
forestry conservation and stewardship, promote new technologies to
enhance tree survival and advance innovative management tools, and
revitalize historically and arboreally significant municipal
trees.
Donations to Tree Time enable the installation of
tree guards, tree planting, and sidewalk repair.
nyctreetime.org
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