TIDMGAME
GAN to provide Simulated GamingT for Leading New Jersey
Casino
Borgata Hotel Casino & Spa to partner with GAN for launch in
2016
ISE: GAMELSE: GAME
London & Dublin | December 22, 2015: GameAccount Network plc
("GAN" or the "Company"), an award-winning developer and supplier
of enterprise-level B2B internet gaming software, services and
online gaming content in the United States, announces it has signed
an agreement with Borgata Hotel Casino & Spa ("Borgata") in
Atlantic City, New Jersey for the launch of Borgata's Simulated
GamingT online experience.
Borgata opened in 2003 and is a joint venture between Boyd
Gaming Corporation and MGM Resorts International, two of the
largest casino operating groups in the United States.
Highlights
-- Borgata's Simulated GamingT offering will be operated from an instance
of the GameSTACKT Internet gaming system deployed on-property
in
Atlantic City and is expected to go live across web and mobile
in the
first half of 2016 integrated with the My Borgata Rewards
loyalty
program, pending New Jersey regulatory approval
-- Borgata is the leading destination casino resort in New Jersey,
generating $738m in net gaming revenues during calendar year
2014. It
has also been the market leader since online gaming was
introduced in
New Jersey two years ago, with a 31% share of the state's
online
market so far this year
-- The majority of Borgata's customers live outside of the State of New
Jersey and cannot engage with Borgata's regulated real money
Internet
gaming website while outside of the borders of New Jersey.
Simulated
Gaming will permit patrons in neighboring states to play online
with
Borgata for free, as an alternative to Social Casinos
-- Borgata patrons will have the opportunity to instantly receive reward
points in the My Borgata Rewards program by purchasing credits
for
extended online play. GAN's US-patented iBridge FrameworkT will
link
the GameSTACKT Internet gaming system to Borgata's land-based
casino
management system
-- Simulated GamingT is the innovative Internet gaming service designed
by GAN specifically for land-based US casinos, offering a
gaming-as-entertainment consumer website and mobile Apps enabled
with
unique monetization features such as real-time Slot Tournaments
and a
compelling Internet gaming content portfolio of over 200 casino
slot,
table and skill-based games, including poker, backgammon, gin
rummy,
poker dice and blackjack tournaments
Dermot Smurfit, CEO of GAN commented:
"Our exclusive social casino partnership with Borgata is another
step in expanding our Simulated Gaming offering in the United
States. We're privileged to bring Borgata, a leading and highly
regarded US casino brand, online nationwide in the United States.
We believe that our Simulated Gaming online experience will
positively contribute to Borgata's real money gaming experience
both on-property and online in New Jersey and, in particular,
provide an opportunity for delivering a compelling Simulated Gaming
experience to the majority of their patrons who live outside of New
Jersey."
Tom Ballance, President and COO of Borgata Casino Hotel &
Spa commented:
"GAN's experience and capability will enable the integration of
our My Borgata Rewards with GAN's product enabling Borgata to offer
a much more compelling and attractive social gaming product than
the competition. The power of the Borgata brand has allowed us to
establish ourselves as the leading online gaming operator in New
Jersey, and we are equally optimistic that Borgata will enjoy
similar success with our social gaming product."
FAQ's about GAN's Simulated GamingT
-- Launched in the US by GAN in January 2014, Simulated GamingT has been
proven to monetize Internet traffic to existing websites
operated by
land-based US casinos with average revenue per daily active
user
(ARPDAU) of $2.75 in 2014 and $2.82 in H1 2015, as against an
original
estimate of $0.60, greatly exceeding equivalent numbers reported
by
Social Casino operators on Facebook
-- Supported by 54 months' operating data across six (6) major US
casino's deployments, Simulated GamingT is now proven to
drive
increased visitation on-property and in 2014 delivered on
average a
28% uplift in on-property theoretical win from increased
visitation by
existing patrons who also engage with Simulated GamingT
online
-- US casino operators report up to 50% of their surveyed casino patrons
are already engaged in playing Social Casinos on Facebook.
Simulated
GamingT enables land-based US casinos access to the Social
Casino
market worth an estimated $3.3bn per annum worldwide in 2015
(source:
Eilers Research) and is proven to increase property visitation
among
existing patrons, reactivate lapsed patrons bringing them
back
on-property and drive acquisition of new patrons from outside
the
typical drive distance to the property
www.GAN.com
www.theBorgata.com
For further information please contact:
GAN FTI Consulting
Dermot Smurfit Mark Kenny/Jonathan Neilan
Chief Executive Officer
+44 (0) 20 7292 6262 +353 1 6633686
dsmurfit@GAN.com gameaccount@fticonsulting.com
Davy
John Frain / Roland French
+353 1 679 6363
GAN | Overview
GAN is a leading developer and supplier of enterprise-level
Business to Business gaming software systems and online gaming
content. GAN is listed on the ESM Market of the Irish Stock
Exchange and the AIM Market of the London Stock Exchange under the
ticker: GAME
The Company has developed an Internet gaming enterprise software
system, GameSTACKT, which it licences to online and land-based
gaming operators as a turn-key technology solution for both
regulated real-money and simulated online gaming. The Internet
Gaming System, developed in London under a UK Gaming Commission
licence, is certified to the highest technical standards currently
required by gaming regulators.
GAN is also a leading developer of proprietary online games with
a complementary business converting offline casino slot machines
and table games into online equivalents on behalf of major
land-based slot machine manufacturers including Aristocrat, Konami,
Multimedia Games, Incredible Technologies, GamoMat, Reel Time
Gaming, High Flyer Games, DEQ Systems Corp (EZ BACCARAT®) and
Ainsworth.
GAN has an established business in Europe, licensing gaming
content to UK, Spanish and Italian gaming operators including
Bet365, William Hill, Rank, Lottomatica, Sisal MatchPoint and
SNAI.
In the United States, GAN has partnered with Betfair Plc to
provide its Internet Gaming System following the introduction of
regulated real-money online gaming in New Jersey in November 2013.
In New York, GAN has launched a Simulated GamingT website via
www.EmpireCityCasino.com in September 2014. In Pennsylvania, GAN
launched a Simulated GamingT website www.ParxOnline.com in March
2015 with on-property real money mobile gaming anticipated in 2015.
In March 2015 Maryland Live! Casino in Maryland chose GAN to
upgrade their existing free-to-play website to a monetized
Simulated GamingT website, soft-launched in July 2015 and launched
integrated with their casino management system in November 2015. In
September 2015 major Californian Tribal casino operator San Manuel
chose GAN's Simulated GamingT launched in November 2015. In October
2015 American Casino & Entertainment Properties (ACEP) chose
GAN's Simulated GamingT launched in December 2015. In December 2015
Borgata Casino Hotel & Spa chose GAN's Simulated GamingT
launching in H1 2016.
In Australia, GAN has partnered with and launched for a
consortium of land-based gaming venue operators the
www.Club8Casino.com.au Simulated GamingT website.
About Borgata Hotel Casino & Spa
Located in Atlantic City's Marina District, Borgata Hotel Casino
& Spa features 2,000 guest rooms and suites; 161,000 square
feet of gaming; 184 table games; 3,038 slot machines; a 75+ table
poker room; 10 retail boutiques; 5 acclaimed fine dining
restaurants by renowned chefs; 9 casual dining options; a 54,000
square foot spa; 70,000 square feet of event space; 3 signature
nightlife experiences; and parking for 7,100 cars. The
market-leading resort also features Atlantic City's first
cosmopolitan hotel experience, The Water Club at Borgata, with 800
guest rooms and suites; a 36,000 square foot spa; 18,000 square
feet of meeting space; 6 designer retail boutiques; and 5 heated
indoor and outdoor pools. Borgata also offers online gaming within
the state of New Jersey through its real-money gaming sites,
BorgataCasino.com and BorgataPoker.com. For more information about
Borgata, please visit theborgata.com or follow @BorgataAC.
View source version on businesswire.com:
http://www.businesswire.com/news/home/20151222005670/en/
This information is provided by Business Wire
(END) Dow Jones Newswires
December 22, 2015 11:35 ET (16:35 GMT)
Grafico Azioni Gameaccount (LSE:GAME)
Storico
Da Mag 2024 a Giu 2024
Grafico Azioni Gameaccount (LSE:GAME)
Storico
Da Giu 2023 a Giu 2024