SHANGHAI, Oct. 16,
2023 /PRNewswire/ -- Robert Liu brings in
his extensive experience in the chemical and textile industries in
China and overseas.
HeiQ, a global leader in textile and materials
innovation, announces that Robert
Liu is the newly appointed General Manager of HeiQ China,
and will now be leading the company's business operations in a key
market for HeiQ.
Robert Liu has a Master's degree
in Business Administration and a Bachelor's degree in Science with
over 25 years of experience in the international textile and paper
chemical industry. Robert held regional and global roles in
Thailand, Switzerland, and Singapore, having also served as Head of
Archroma Chemicals (China) and
legal representative of the company.
Robert Liu says: "I'm excited to
join HeiQ, which has a great reputation for tremendous technology
and commitment to sustainability. I hope my experience and
expertise can grow the team here in HeiQ China and let more
consumers be able to benefit from HeiQ's technology."
According to Andreas Fedtke, Chief Commercial Officer of HeiQ,
"the appointment of Robert Liu comes
in a crucial time for the company, to open up new business areas
and accelerate and expand the growth of HeiQ China."
Robert Liu replaces Celine Huang who led HeiQ China since 2019,
building a strong platform for the growth and relevance of HeiQ in
the Chinese market.
About HeiQ
Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich (ETH)
and listed on the London Stock Exchange Main Market (XLON:HEIQ),
HeiQ is a leader in textile and materials innovation creating some
of the most effective, durable and high-performance technologies on
the market today. HeiQ strives to improve the lives of billions of
people through pioneering textiles and materials innovation.
Combining three areas of expertise – scientific research, specialty
materials manufacturing, and consumer ingredient branding – HeiQ is
the ideal innovation partner to create differentiating and
sustainable products and capture the added value at the point of
sale. With its 14 offices, 7 manufacturing sites, and 7 R&D
hubs, HeiQ today employs 230 professionals. It has a total capacity
of 45'000 tons of specialty chemicals per year and serves over
1'000 industrial customers in over 60 countries. Today, HeiQ's
consumer goods and medical devices can be found in 56 countries.
For more information, visit www.heiq.com
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