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SUBWAY(R) Restaurants Taps Teen Promotions Agency Alloy Marketing and Promotions, a Leader and Trendsetter in Emerging Niche Markets, to Team Up With SUBWAY(R) for New Innovative Youth Marketing Initiative MILFORD, Conn., May 2 /PRNewswire/ -- In an effort to expand its brand, SUBWAY(R) restaurants, the world's largest submarine sandwich franchise, has hired Alloy Marketing and Promotions (AMP) to execute a promotional campaign targeting Teens. With their unparalleled expertise in marketing to this demographic and more than 30 years of experience, AMP will help propel SUBWAY(R) restaurants into an untapped growth market and drive sales. "Noting the rising, influential purchasing power of Teens in the United States, we understand how an increase in Teen-traffic could positively benefit our brand," said Chris Carroll, Senior Vice President of Marketing for the SUBWAY(R) Franchisee Advertising Fund Trust (SFAFT). "We evaluated several promotion agencies and chose AMP not only because they have a proven expertise in marketing to Teens, but they can communicate to them in an authentic voice that really resonates." While Teens continue to be exposed to a wealth of media messages on a daily basis and with increasing evidence of their multi-tasking behaviors, AMP has been able to successfully cut through the clutter with innovative marketing programs and access to unique media assets that surround Teens in their natural environments. Through its parent company, Alloy Media + Marketing, AMP taps into a database of over 27 million youth consumers and proprietary media vehicles that include leading Teen web sites and catalogs; Alloy, Delias and CCS, in-school media in over 8,000 schools nationwide, a national school newspaper network and direct email programs. AMP's consumer insights capabilities solidify the agency as an expert in the youth space with in-depth knowledge and understanding of the mindset of this market. "We are honored to be selected as SUBWAY(R)'s agency for youth market programs," said Gary Colen, CEO, Alloy Marketing & Promotions (AMP). "Our team is extremely excited to be working with SUBWAY(R) on creative and compelling programs that will allow them to better understand the youth audience and enable them to increase their leadership position." The last time the SUBWAY(R) restaurant chain reached out to Teens was a few years ago with a handful of Teen-cast TV spots. "Our marketing mix has focused mainly on driving the general market and increasing sales," Carroll explained. "The brand's segmentation is varied. Teens represent a largely untapped growth opportunity for SUBWAY(R). We are looking forward to our new partnership with AMP and are confident they are the right choice for targeting Teens." The program is scheduled to be released some time during Q3 2005. About SUBWAY(R) The SUBWAY(R) restaurant chain is the world's largest submarine sandwich franchise, with more than 23,000 locations in 80 countries. In 2002, the SUBWAY(R) chain surpassed McDonald's in the number of restaurants open in the United States and Canada. Headquartered in Milford, Conn., the SUBWAY(R) restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey-one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY(R) chain was named the number one franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 ranking for 2005-for the 13th time in 17 years! For more information about the SUBWAY(R) restaurant chain, visit http://www.subway.com/ . SUBWAY(R) is a registered trademark of Doctor's Associates Inc. About ALLOY MARKETING AND PROMOTIONS (AMP) ALLOY MARKETING AND PROMOTIONS (AMP) is the promotional agency of Alloy Media + Marketing, an Alloy, Inc. Company (NASDAQ:ALOY). As part of Alloy Media + Marketing, one of the country's top ranked marketing organizations and one of the largest providers of nontraditional and targeted media, AMP delivers custom solutions for consumer brands targeting youth, young adult and multicultural lifestyles. AMP was named 2004 "Agency of the Year" by PROMO Magazine, one of the most acclaimed honors among promotional industry professionals. In addition to award-winning recognition for its big ideas and strategic concepts, AMP is a renowned leader for its creative and interactive development, as well as its strength in campaign execution, including mobile and event marketing, consumer insights, interactive design and guerilla marketing. Last year, AMP developed over 100 major promotions and executed over 10,000 event days. Headquartered in Boston with offices in New York, Los Angeles, Chicago and New Jersey, AMP services a wide array of Fortune 500 companies and specialty brands. For more information on AMP, an Alloy Media + Marketing Company, please visit http://www.ampagency.com/ . For more information on Alloy Media + Marketing, please visit http://www.alloymarketing.com/ . DATASOURCE: SUBWAY(R) CONTACT: Mack Bridenbaker of SUBWAY(R) Restaurants, +1-800-888-4848, ext. 1353, , Claudia Quintero of Fleishman-Hillard, +1-212-453-2201, Web site: http://www.subway.com/ http://www.ampagency.com/ http://www.alloymarketing.com/

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