Merchandising Business Operating Momentum Continues Sales
Productivity and Efficiencies Demonstrated In Media & Marketing
Services Business Alloy, Inc. (Nasdaq: ALOY), a media, marketing
services, direct marketing and retail company primarily targeting
the dynamic Generation Y population, today reported revenues for
the fiscal quarter ended July 31, 2005 of $89.2 million and a loss
from continuing operations, including preferred stock dividends and
accretion, of $3.5 million or $0.08 per diluted share. The net loss
attributable to common stockholders was $3.3 million or $0.07 per
diluted share. In the second fiscal quarter of 2005, Alloy
registered $1.7 million of earnings from continuing operations
before interest and other income/expense, income taxes,
depreciation and amortization, stock-based compensation expense,
spin off costs, restructuring charges, and asset write-downs due to
impairment ("Adjusted EBITDA"). For additional financial detail,
including the reconciliation of Adjusted EBITDA to net income
(loss) as determined under GAAP, please refer to the financial
tables provided at the end of this release. Total revenues for the
second fiscal quarter of 2005 increased 9.0% to $89.2 million,
compared with $81.9 million for the second quarter of fiscal 2004.
Second fiscal quarter net merchandise revenues of $43.0 million
increased 10.3% compared with $39.0 million for last year's second
fiscal quarter. The increase resulted primarily from strength in
the direct marketing segment as all of the company's direct
marketing titles exceeded last year's second fiscal quarter sales
and gross margin levels. Second fiscal quarter sponsorship and
other revenues also increased from $42.8 million for last year's
second fiscal quarter to $46.2 million for the second quarter of
fiscal 2005, a 7.8% increase. Second fiscal quarter gross profit
increased to $48.2 million, or 54.1% of revenues, compared with
$39.7 million, or 48.4% of revenues, for the comparable period last
year, driven primarily by significant gross margin improvement in
our promotional marketing business and the previously noted
improvements in the direct marketing segment of our merchandising
business. Operating expenses were $50.4 million for the second
quarter of fiscal 2005 versus $49.1 million for the second quarter
of fiscal 2004. Contributing to the increase were expenses of $0.4
million associated with the anticipated separation of our
merchandising business from our media and marketing services
business (i.e., the spin off transaction) later in the year and
$0.9 million of impairment charges also associated with long lived
assets in our merchandising business. Despite these one-time
charges, operating expenses decreased as a percentage of total
revenues to 56.6% for the second quarter of fiscal 2005 versus 60%
for the second quarter of fiscal 2004. The percentage decrease
resulted primarily from the cost savings derived from integrating
the operations of dELiA*s, which we acquired in September 2003,
into our merchandise operations, along with reduced corporate
overhead costs including technology, finance, legal and other fixed
overhead expenses. Beginning in the third quarter of fiscal 2004,
we began to more fully realize many of the synergies we expected to
result from combining our direct marketing operations with those of
dELiA*s, leveraging our combined scale, selling across our combined
databases while controlling overall catalog circulation, and
consolidating fulfillment operations. The loss from continuing
operations, including preferred dividends and accretion, for the
second quarter of fiscal 2005 was $3.5 million, or $0.08 per
diluted share compared with a loss of $11.8 million for last year's
second fiscal quarter or $0.28 per diluted share. The net loss for
the second quarter of fiscal 2005 was $3.1 million, compared with a
net loss of $11.2 million for last fiscal year's second quarter.
Net loss attributable to common stockholders for the second quarter
of fiscal 2005 was $3.3 million, or $0.07 per diluted share,
compared with a net loss attributable to common stockholders of
$11.6 million, or $0.27 per diluted share, for last year's fiscal
second quarter. Our weighted average common shares outstanding now
include the impact of the conversion of the Series B Redeemable
Convertible Preferred Stock into approximately 3.3 million shares
of Alloy Inc. common stock on June 15, 2005. Adjusted EBITDA
transitioned from a loss of $5.4 million for the second quarter of
fiscal 2004 to earnings of $1.7 million for the second quarter of
fiscal 2005. Commenting on the quarter, Matt Diamond, Chairman and
Chief Executive Officer stated, "We are pleased to report that we
made meaningful progress toward improved sustained profitability in
both our merchandising and sponsorship businesses. During the
second quarter in both the merchandise and the media and marketing
services businesses we saw a combination of improved sales
productivity, margin expansion and a lower overall cost structure
that lead to improved profitability. We look forward to building on
these improvements as well as executing on our previously announced
dELiA*s retail store roll-out plan." Looking ahead, Mr. Diamond
concluded, "As you have seen today by our filing of a Form S-1
Registration Statement with the Securities and Exchange Commission,
it is the Company's intention to spin-off the merchandising
business from our media and marketing services business in the near
term. We are working to complete this transaction prior to the
close of our fiscal year." As previously announced, in fiscal 2005
the Company will not be providing an earnings per share or Adjusted
EBITDA target range for the year. Instead, during our quarterly
conference calls we will provide a recap and outlook for key
operating metrics that we expect will influence our earnings per
share and Adjusted EBITDA and our strategies to improve these
metrics along with our actual financial results throughout the
year. Total revenues for the six months ended July 31, 2005
increased 6.8% to $176.9 million compared with $165.7 million for
the six months ended July 31, 2004. Net merchandise revenues for
the six months ended July 31, 2005 of $87.5 million were up 10.3%
versus $79.3 million for the six months ended July 31, 2004.
Sponsorship and other revenues of $89.4 million for the six-month
period ended July 31, 2005 increased 3.5% compared with $86.4
million for the same period last year. Gross profit for the six
months ended July 31, 2005 increased to $91.0 million, or 51.5% of
revenues, compared with $79.0 million, or 47.7% of revenues, for
the first six months of fiscal 2004. Operating expenses were flat
at $96.8 million for the six months ended July 31, 2005 and 2004.
However, operating expenses decreased as a percentage of total
revenues to 54.7% for the six months ended July 31, 2005 versus
58.4% for the six months ended July 31, 2004. The loss from
continuing operations, including preferred stock dividends and
accretion, for the six months ended July 31, 2005 was $8.5 million,
or $0.20 per diluted share compared with a loss of $21.3 million
for the six months ended July 31, 2004 or $0.50 per diluted share.
Net loss for the six months ended July 31, 2005 was $19.0 million,
compared with a net loss of $20.4 million for the six months ended
July 31, 2004. Net loss attributable to common stockholders for the
six months ended July 31, 2005 was $19.6 million, or $0.45 per
diluted share, compared with net loss attributable to common
stockholders of $21.2 million, or $0.50 per diluted share for the
six months ended July 31, 2004. The 2005 results reflect
management's sale of the operations of Dan's Competition ("Dan's")
in June 2005. Accordingly, the company's results reflect Dan's as a
discontinued operation and include a loss on disposition of the
related net assets of approximately $11.4 million. Approximately
$13 million in net proceeds were received from the sale. The 2004
results have been restated to reflect Dan's as a discontinued
operation. About Alloy Alloy, Inc. is a media, marketing services,
direct marketing and retail company primarily targeting Generation
Y, a key demographic segment comprising the more than 60 million
boys and girls in the United States between the ages of 10 and 24.
Alloy's convergent media model uses a wide range of media assets to
reach more than 31 million Generation Y consumers each month and is
comprised of two distinct divisions: Alloy Media + Marketing and
Alloy Merchandising Group. Alloy Media + Marketing is one of the
largest providers of targeted media and promotional marketing
programs incorporating such industry recognized divisions as Alloy
Marketing & Promotions (AMP), 360 Youth, American Multicultural
Marketing (AMM), Market Place Media (MPM), Alloy Education, Alloy
Entertainment, and Alloy Out-of-Home. Working with these groups,
marketers can connect with their targeted audience through a host
of advertising and marketing programs incorporating Alloy's wide
ranging media and marketing assets such as direct mail catalogs,
college and high school newspapers, Web sites, display media
boards, college guides, and promotional events. Alloy Merchandising
Group, our direct marketing and retail store division, includes the
dELiA*s, Alloy, and CCS brand names and sells apparel, accessories,
footwear, room furnishings and action sports equipment directly to
the youth market through catalogs, websites and retail stores. For
further information regarding Alloy, please visit our corporate
website at (www.alloyinc.com). This announcement may contain
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934, including statements regarding our expectations and
beliefs regarding our future results or performance. Because these
statements apply to future events, they are subject to risks and
uncertainties. When used in this announcement, the words
"anticipate", "believe", "estimate", "expect", "expectation",
"project" and "intend" and similar expressions are intended to
identify such forward-looking statements. Our actual results could
differ materially from those projected in the forward-looking
statements. Additionally, you should not consider past results to
be an indication of our future performance. Factors that might
cause or contribute to such differences include, among others, our
ability to: increase revenues; generate high margin sponsorship and
multiple revenue streams; increase visitors to our Web sites
(www.alloy.com, www.delias.com, and www.ccs.com) and build customer
loyalty; develop our sales and marketing teams and capitalize on
these efforts; develop commercial relationships with advertisers
and the continued resilience in advertising spending to reach the
teen market; manage the risks and challenges associated with
integrating newly acquired businesses; and identify and take
advantage of strategic, synergistic acquisitions and other revenue
opportunities. Other relevant factors include, without limitation:
our competition; seasonal sales fluctuations; the uncertain
economic and political climate in the United States and throughout
the rest of the world, and the potential that such climate may
deteriorate further; and general economic conditions. For a
discussion of certain of the foregoing factors and other risk
factors see the "Risk Factors That May Affect Future Results"
section included in our annual report on Form 10-K for the year
ended January 31, 2005, which is on file with the Securities and
Exchange Commission. We do not intend to update any of the
forward-looking statements after the date of this announcement to
conform these statements to actual results, to changes in
management's expectations or otherwise, except as may be required
by law. -0- *T Alloy, Inc. CONDENSED CONSOLIDATED STATEMENT OF
OPERATIONS (In thousands, except share and per share data)
(Unaudited) Three Three Six Six Months Months Months Months Ended
Ended Ended Ended 7/31/2004 7/31/2005 7/31/2004 7/31/2005 Net
merchandise revenues $39,009 $43,031 $79,302 $87,461 Sponsorship
and other revenues 42,843 46,171 86,409 89,438
---------------------- ---------------------- Total revenues 81,852
89,202 165,711 176,899 Cost of goods sold 42,195 40,969 86,722
85,857 ---------------------- ---------------------- Gross profit
39,657 48,233 78,989 91,042 Selling and marketing expenses 35,941
38,888 70,695 74,348 General and administrative expenses 11,216
9,408 22,434 18,931 Amortization of acquired intangible assets
1,404 749 2,663 1,842 Stock-based compensation 352 84 703 139
Impairment of long-lived assets 0 889 0 924 Spin off costs 0 427 0
615 Restructuring charges 192 0 318 0 ----------------------
---------------------- Total operating expenses 49,105 50,445
96,813 96,799 Loss from continuing operations before interest and
other income (expense) and income taxes (9,448) (2,212) (17,824)
(5,757) Interest and other income (expense), net (1,829) (1,043)
(2,515) (2,106) ---------------------- ---------------------- Loss
from continuing operations before income taxes (11,277) (3,255)
(20,339) (7,863) Income tax expense 110 17 120 66
---------------------- ---------------------- Loss from continuing
operations (11,387) (3,272) (20,459) (7,929) Discontinued
operations Income (loss) from operations of discontinued Dan's
Competition (including loss on disposal of 11,405), net of tax 232
213 61 (11,029) ---------------------- ---------------------- Net
loss (11,155) (3,059) (20,398) (18,958) Preferred stock dividend
and accretion 401 217 795 620 ----------------------
---------------------- Net loss attributable to common stockholders
($11,556) ($3,276) ($21,193) ($19,578) Basic loss per common share:
Loss from continuing operations including preferred stock dividends
and accretion ($0.28) ($0.08) ($0.50) ($0.20) Income (loss) from
discontinued operations $0.01 $0.01 $0.00 ($0.25)
---------------------- ---------------------- Total basic loss
attributable to common stockholders ($0.27) ($0.07) ($0.50) ($0.45)
====================== ====================== Diluted loss per
common share: Loss from continuing operations including preferred
stock dividends and accretion ($0.28) ($0.08) ($0.50) ($0.20)
Income (loss) from discontinued operations $0.01 $0.01 $0.00
($0.25) ---------------------- ---------------------- Total diluted
loss attributable to common stockholders ($0.27) ($0.07) ($0.50)
($0.45) ====================== ====================== Weighted
average basic common shares outstanding: 42,711,248 44,619,471
42,531,538 43,796,270 ====================== ======================
Weighted average diluted common shares outstanding : 42,711,248
44,619,471 42,531,538 43,796,270 ======================
====================== Reconciliation of EBTA and Adjusted EBITDA
to GAAP Results (1): ------------------------- Net loss from
continuing operations ($11,387) ($3,272) ($20,459) ($7,929) Income
tax expense 110 17 120 66 Amortization of acquired intangible
assets 1,404 749 2,663 1,842 Stock-based compensation 352 84 703
139 Impairment of long-lived assets 0 889 0 924 Spin off costs 0
427 0 615 Restructuring charges 192 0 318 0
-----------------------------------------------
---------------------- EBTA excluding stock- based compensation,
restructuring, asset write-downs and spin off costs ($9,329)
($1,106) ($16,655) ($4,343) Interest and other income (expense),
net (1,829) (1,043) (2,515) (2,106) Depreciation and amortization
2,121 1,806 4,331 3,743
-----------------------------------------------
---------------------- Adjusted EBITDA ($5,379) $1,743 ($9,809)
$1,506 ====================== ====================== (1) This press
release contains the non-GAAP financial measures EBTA and Adjusted
EBITDA. Alloy uses EBTA and Adjusted EBITDA to evaluate its
performance period to period without taking into account certain
expenses which, in the opinion of Alloy management, do not reflect
Alloy's results from its core business activities. These non-GAAP
financial measures should be considered in addition to, and not as
a substitute for, or superior to, other measures of financial
performance prepared in accordance with GAAP. These non-GAAP
measures included in this press release have been reconciled to the
nearest GAAP measure as is required under SEC rules regarding the
use of non-GAAP financial measures. As used herein, "GAAP" refers
to accounting principles generally accepted in the United States of
America. Alloy, Inc. SELECTED CONDENSED CONSOLIDATED BALANCE SHEET
DATA (In thousands) January 31, July 31, 2005 2005
(unaudited)(unaudited) Assets Current Assets Cash and cash
equivalents $25,137 $30,680 Marketable securities 6,341 2,001
Accounts receivable, net 39,657 42,220 Inventories 26,623 32,909
Prepaid catalog costs 2,588 3,869 Other current assets 6,651 6,107
Current assets of discontinued operations 2,763 0
---------------------- Total current assets 109,760 117,786
Property and equipment, net 24,505 23,980 Goodwill, net 185,763
185,763 Intangible and other assets, net 17,159 15,461 Noncurrent
assets of discontinued operations 21,946 0 ----------------------
Total assets $359,133 $342,990 ====================== Liabilities
and Stockholders' Equity Current Liabilities Accounts payable
$29,287 $22,403 Deferred revenues 18,144 18,137 Mortgage Note
payable 160 172 Bank Loan Payable 0 3,922 Accrued expenses and
other current liabilities 26,433 32,097 Current liabilities of
discontinued operations 822 302 ---------------------- Total
current liabilities 74,846 77,033 Long term liabilities 6,209 6,271
Convertible debt 69,300 69,300 Series B Preferred Stock 16,042 0
Stockholders' Equity 192,736 190,386 ---------------------- Total
liabilities and stockholders' equity $359,133 $342,990
====================== *T
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