ALOY Alloy (MM)

Alloy, Inc. (Nasdaq:ALOY), a media, marketing services, direct marketing and retailing company targeting Generation Y, intends to release its fiscal third quarter results announcement for the period ending October 31, 2005 after the market closes on Monday, November 21, 2005. In conjunction with this announcement, Alloy, Inc. cordially invites you to listen to a conference call conducted by senior management, which will be broadcast live over the Internet. -0- *T The live webcast will take place on: Monday, November 21, 2005 5:00 P.M. (ET) http://www.alloyinc.com (click the "Investor Relations" link) Speaking from management: Matt Diamond, Chairman & CEO Jim Johnson, Chief Operating Officer & Chief Financial Officer Rob Bernard, CEO dELiA*s, Inc. *T Participants may also listen to the quarterly conference call replay by logging onto www.alloyinc.com, and clicking on "INVESTOR RELATIONS". The archived webcast will be accessible from Monday, November 21, 2005, at approximately 8:00 p.m. (ET) until the fourth quarter 2005 earnings webcast. If you have any questions, please contact Jodi Smith at Alloy, Inc. (212) 329-8359.