ALOY Alloy (MM)

Channel One Network, the preeminent news and content provider for teens reaching more than six million students in middle schools and high schools across the country, today announced the early completion of its upgrade to digital technology. The digital upgrade allows Channel One Network to deliver a sharper viewing experience of its news programming and to ensure its content can be even more easily integrated into today�s learning environment. With this migration to digital infrastructure, Channel One Network schools received a digital receiver head-end that is more flexible and has greatly enhanced storage capabilities. It also enables programming to be burned directly to DVDs. Designed by Thomson Consumer Electronics exclusively for Channel One Network, the digital head-end receivers deliver the best possible picture to the millions of students who view, and the thousands of educators who teach, the issues brought to light via the award-winning newscast each day. The investment in new technology this school year complements a number of steps taken to ensure Channel One Network continues to provide the highest-quality programming and content, including upgrades to ChannelOne.com�s 24/7 broadband video news channel, �Livewire�, and a relationship with NBC News that expands the global reach of Channel One News wherever and whenever stories break. Kent Haehl, Chief Executive Officer of Channel One Network, said, �We will continue to invest in technologies that allow us to stay on pace with a changing media environment, and provide an engaging, viewing experience to the many who rely on Channel One as their only source of news. Our commitment is to deliver content that adds value for the education community and to be a relevant platform for instruction and spirited discussion. With this roll-out complete, we are turning our focus to platforms that give young people a voice, inspire great journalism and encourage peer driven story-telling.� Paul Folkemer, SVP Education, Channel One Network added, �With the new digital format, we will be able to provide a more engaging current events program for our students. Video-based learning improves the ability to understand and recall information. The new digital Channel One format will enhance an already valuable resource for educators who are using our program to ensure that their students know what is happening in the world.� The roll-out of digital receivers began at the start of the 2007 � 2008 school year after a successful pilot with Thomson conducted in more than one hundred schools across the country. About Channel One: Peabody and Webby Award-winning Channel One News, an Alloy Media + Marketing Company (NASDAQ: ALOY), is the preeminent news and content provider reaching over six million teens in middle schools and high schools across the country, nearly 25% of teenagers in the United States. In recent months, Channel One News has covered fast-breaking world events from regions such as Iraq, Kuwait, Afghanistan, Thailand, Sri Lanka, Jordan, Cuba, Venezuela, North Korea, Myanmar, and Qatar. Through a partnership with NBC News' Peacock Productions, Channel One expands its global newsgathering capabilities, ensuring worldwide coverage wherever and whenever news breaks. Channel One News programming has been featured on leading networks and news programs, including NBC's Nightly News and The Today Show, CNN, ABC News, and Nightline. Visit the Webby Award-winning website www.ChannelOne.com to learn more.