ALOY Alloy (MM)

Channel One Network, the preeminent news and content provider for teens, reaching more than six million students in middle schools and high schools across the country and i-SAFE, the worldwide leader in e-Safety education, today announced a unique partnership to further develop, promote and sustain a culture of e-Safety awareness among teens across the country. Channel One and i-SAFE have signed a memorandum of understanding to work together to bring innovative video programming and curriculum-based tools to students nationwide through the Channel One News broadcast and via the Channel One and i-SAFE web sites. The educational programming is to be supported by i-SAFE�s curriculum and be augmented by empowerment activities that take learning beyond the classroom to reach students� families and communities. �When you consider that nearly 100% of American teens have access to the Internet you get a sense of just how critical it is to provide information and tools that preserve the organic spirit of the web while at the same time encouraging responsible use of the medium,� said Kent Haehl, CEO of Channel One Network. �We have an opportunity with i-SAFE to present teens with a better understanding of the online world and their place in it, and to sustain a positive culture. There is virtually no limit to the creativity and critical thinking inspired by the Internet and the technologies that have developed alongside it. In fact, we happen to think that from video creation to citizen journalism the online platform supports many of the skills that will prepare young people for the 21st century. Channel One News is committed to playing a part in that preparation.� Under terms of the partnership, the parties envision i-SAFE as an important resource for Channel One News on how to best address the topic of e-Safety in its daily 12-minute newscast. Channel One News believes that teens can benefit from features covering a wide-range of e-Safety topics, including a redirection to a dedicated i-SAFE and Channel One News web site offering additional information and useful resources on the subject of e-Safety. Channel One News also anticipates hosting on its channelone.com web site segments of i-DRiVE TV, i-SAFE�s action-packed news magazine program in which student hosts and student-created content submitted by �digital� correspondents provide information to empower viewers to make safe and responsible choices while using technology. Channel One News and i-SAFE also expect to collaborate on a variety of promotional driven opportunities encouraging teen participation, including contests, and to partner on public service announcements to air on the Channel One News broadcast. �More than five million teens across the country have already received i-SAFE lessons, and this partnership with Channel One News allows us to extend our e-Safety expertise to millions of additional teens through their network,� commented Teri Schroeder, i-SAFE President and Program Director. �Our collaboration is intended to encourage students to be educated and to get involved in helping raise e-Safety awareness and we�re looking forward to the many opportunities this program offers young people, whether it�s becoming a digital correspondent for i-DRiVE TV, joining a competition or by simply mentoring others to make safe decisions online.� Additionally, i-SAFE expects to train teachers across the Channel One News network through its online professional development program, i-LEARN Online. Ms. Schroeder added, �As the web landscape rapidly evolves, opening up an environment where young people have become creators of content in addition to information absorbers, i-SAFE�s program has moved beyond traditional Internet safety topics and now includes necessary curriculum addressing patents/trademarks, media literacy and the responsible use of new technology.� �As well, Corporate America is now realizing its increasing role and responsibility in the e-Safety culture change and we hope companies eager to get involved will view the Channel One News/i-SAFE program as an investment in the safety of our nation�s young people.� Sponsorship opportunities are available. For more information, please contact Teri Schroeder at tschroeder@isafe.org. About Channel One Peabody and Webby Award-winning Channel One News, an Alloy Media + Marketing Company (NASDAQ: ALOY), is the preeminent news and content provider reaching over six million teens in middle schools and high schools across the country, nearly 25% of teenagers in the U.S. In recent months, Channel One News has covered fast-breaking world events from regions such as Iraq, Kuwait, Afghanistan, Thailand, Sri Lanka, Jordan, Cuba, Venezuela, North Korea, Myanmar, and Qatar. Through a partnership with NBC News' Peacock Productions, Channel One expands its global newsgathering capabilities, ensuring worldwide coverage wherever and whenever news breaks. Channel One News programming has been featured on leading networks and news programs, including NBC's Nightly News and The Today Show,�CNN, ABC News, and Nightline. Visit the Webby Award-winning website www.ChannelOne.com to learn more. About i-SAFE Inc. Founded in 1998 and active in all 50 states, i-SAFE Inc. is the leader in e-Safety education. i-SAFE is a nonprofit organization whose mission is to educate and empower students, parents, seniors, and community members to safely and responsibly take control of their Internet experiences. i-SAFE provides knowledge that will enable them to recognize and avoid dangerous, destructive, or unlawful online behavior, and to respond appropriately. This is accomplished through dynamic K through 12 curriculum and community-outreach programs to students, parents, law enforcement, and community leaders. i-SAFE is the only e-Safety foundation to combine these elements. i-SAFE Inc. is recognized by the U.S. Internal Revenue Service as a tax-exempt 501(c)(3) charitable organization. www.isafe.org.