Alloy Media + Marketing Wins PointRoll’s “Beanie Award” for Top Interactive Campaign with the Pentel “Hyper-G Smoothe...
01 Dicembre 2008 - 2:45PM
Business Wire
Alloy Media + Marketing, one of the country�s largest providers of
media and marketing programs reaching targeted consumer segments,
has been awarded a PointRoll �Beanie Award� for the Pentel �Hyper-G
Smoothest Line� campaign. The rich media campaign was a top
performer for the month of October and garnered the highest
interaction rate for any dynamic ad served through PointRoll�s
innovative technology this year. Pentel partnered with Alloy Media
+ Marketing for a comprehensive back to school campaign, utilizing
Alloy�s leading youth targeted online advertising network,
TEEN.com, to promote its new line of eco-friendly Hyper-G pens to
the college market. The Pentel ad was designed and produced by
Alloy and served by PointRoll, which powers 90 billion rich media
impressions worldwide annually. Upon rollover, the ad unit
expanded, streamed a collection of smooth and irreverent pickup
lines by college students and invited users to submit their own
�Smoothest Line� video at www.yoursmoothestline.com for a chance to
win a national sweepstakes. According to PointRoll metrics, the
Pentel ad unit performed at an interaction rate 284% greater than
average. Alloy�s interactive campaign for Pentel also included an
on-campus experiential component on 37 college campuses, which
captured students� �Smoothest Line� videos and posted them to a
dedicated Pentel contest microsite. In addition, the campaign was
promoted in college newspapers, on campus posters and through
on-location brand buzz squads. �We wanted to introduce college
consumers to our new Hyper-G pen in a unique way that would get
them talking about us and connect them to our product with a fun
and interactive experience,� commented Marty Furman, Chief
Operating Officer at Pentel. �Alloy created an exciting program
that delivered on that by placing us in the right environments,
directly in front of students, and we are thrilled with the
incredible response and recognition the campaign has received.�
Selected from over 800 campaigns each month, Beanie Award winners
are part of an elite group and represent the most outstanding use
of rich media technology through exceptional design and customized,
digital technologies, which measurably increase conversions and
brand awareness. Less than one percent of all PointRoll campaigns
are recognized with a Beanie Award. Ken Graffeo, COO for PointRoll
commented, �We�re pleased to present Alloy with a Beanie Award,
representing the best-of-breed in dynamic rich media advertising.
They have earned this recognition for an impressive campaign that
delivered on creativity and generated tremendous click-through
rates.� Jamie Elden, VP, Interactive for Alloy Media + Marketing
commented, �The Pentel program hit the mark by giving young
consumers a voice and engaging them across their preferred social
spaces. We are extremely proud of this campaign and thrilled to
receive this honor from PointRoll. This achievement is testament to
the targeting capabilities of TEEN.com and the ability of our team
to achieve superior return on investment for our clients.� TEEN.com
is a distributed media content and ad network reaching an audience
of over 22 Million young consumers and includes proprietary web
properties www.alloy.com, www.delias.com, www.gURL.com and
www.channelone.com, among others, along with select partners
representing the best of social web innovators. The network offers
the highest concentration of millennials available online, with
premium content and highly targeted and scalable advertising
programs connecting brands with the coveted youth consumer. About
Alloy Media + Marketing Alloy Media + Marketing (AM+M) (NASDAQ:
ALOY) is one of the country�s largest providers of media and
marketing programs reaching targeted consumer segments. Alloy
manages a diverse array of assets and services in interactive,
display, direct mail, content production and educational
programming. Alloy works with over 1,500 companies including half
of the Fortune 200. For further information regarding Alloy, please
visit our corporate website at www.alloymarketing.com.
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