FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public
Utility Holding Company Act of 1935 or Section 30(f) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

BD MEDIA INVESTORS LP 		2. Issuer Name and Ticker or Trading Symbol

ALLOY INC [ ALOY ] 		5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                      _____ 10% Owner
_____ Officer (give title below)      __ X __ Other (specify below)
Member of a 13(d) 10% Group
(Last)          (First)          (Middle)

300 CRESCENT COURT, STE 1111 		3. Date of Earliest Transaction (MM/DD/YYYY)

3/19/2010
(Street)

DALLAS, TX 75201
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

___ Form filed by One Reporting Person
_ X _ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3) 		2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8) 		4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4) 		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock   3/19/2010     P    6500   A $7.9475   678537   I   See Footnote   (1) (2) (3) (4) (5) (6)

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3) 		2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8) 		5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4) 		8. Price of Derivative Security
(Instr. 5) 		9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Explanation of Responses:
( 1)  Represents 678,537 shares of common stock ("Common Stock") of Alloy, Inc. (the "Issuer") directly beneficially owned by BD Media Investors LP ("BD Media").
( 2)  On December 17, 2009, BD Media, SRB Greenway Opportunity Fund (QP), L.P. ("Greenway Opportunity QP"), SRB Greenway Opportunity Fund, L.P. ("Greenway Opportunity, L.P."), SRB Management, L.P. ("SRB Management"), BC Advisors, LLC ("BCA"), Steven R. Becker ("Mr. Becker") and Matthew A. Drapkin ("Mr. Drapkin", and collectively with BD Media, SRB Management, BCA and Mr. Becker, the "Reporting Persons") and Kleinheinz Capital Partners, Inc., Kleinheinz Capital Partners LDC, Global Undervalued Securities Master Fund, L.P., Global Undervalued Securities Fund, L.P., Global Undervalued Securities Fund (QP), L.P., Global Undervalued Securities Fund, Ltd., and John B. Kleinheinz (the "Kleinheinz Parties") entered into a Joint Filing Agreement (the "Joint Filing Agreement"). (Continued in Footnote 3.)
( 3)  Pursuant to the Joint Filing Agreement, the Reporting Persons, Greenway Opportunity QP, Greenway Opportunity, L.P. and the Kleinheinz Parties agreed to coordinate their actions with respect to the purchase and sale of Common Stock and discussions over certain matters with the Issuer.
( 4)  As a result of the agreements contained in the Joint Filing Agreement, the Reporting Persons may be deemed to be members of a "group" for purposes of Section 13(d) of the Securities Exchange Act of 1934, as amended (the "Exchange Act") with Greenway Opportunity QP, Greenway Opportunity, L.P. and the Kleinheinz Parties, and, therefore, may be deemed to beneficially own Common Stock beneficially owned by Greenway Opportunity QP, Greenway Opportunity, L.P. or the Kleinheinz Parties. The Reporting Persons disclaim beneficial ownership of any shares of Common Stock beneficially owned by Greenway Opportunity QP, Greenway Opportunity, L.P. or the Kleinheinz Parties, and they also disclaim pecuniary interest in any shares of Common Stock beneficially owned by the Kleinheinz Parties. (Continued in Footnote 5.)
( 5)  This Form 4 and the filing hereof shall not be deemed an admission that any Reporting Person is a beneficial owner of any shares of Common Stock for any purpose, other than the Common Stock reported in Table 1, or that any Reporting Person is a member of a "group". This Form 4 does not reflect any Common Stock owned, acquired or disposed of by Greenway Opportunity QP, Greenway Opportunity, L.P. or the Kleinheinz Parties.
( 6)  SRB Management, as the general partner of, and investment manager for, BD Media; BCA, as the general partner of SRB Management; and Mr. Becker and Mr. Drapkin, as the sole members and co-managing members of BCA and limited partners of SRB Management, may in each case be deemed to be beneficial owners of the securities reported herein for purposes of Rule 16a-1(a) of the Exchange Act. SRB Management, BCA, Mr. Becker and Mr. Drapkin disclaim any beneficial ownership of any Common Stock listed herein, except to the extent of any pecuniary interest therein.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
BD MEDIA INVESTORS LP
300 CRESCENT COURT
STE 1111
DALLAS, TX 75201


Member of a 13(d) 10% Group
SRB Management, L.P.
300 CRESCENT COURT
SUITE 1111
DALLAS, TX 75201


Member of a 10% Group
BC Advisors LLC
300 CRESCENT COURT
SUITE 1111
DALLAS, TX 75201


Member of a 10% Group
Becker Steven R
300 CRESCENT COURT
SUITE 1111
DALLAS, TX 75201


Member of a 10% Group
Drapkin Matthew A
300 CRESCENT COURT
SUITE 1111
DALLAS, TX 75201


Member of a 10% Group

Signatures
See Exhibit 99.1 3/22/2010
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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