AMP Agency Selected as Media Agency of Record for LexisNexis U.S. Legal Markets Business Unit and Elsevier Netter Anatomy
06 Aprile 2010 - 5:17PM
AMP Agency, a full service marketing agency, today announced it has
been appointed the media agency of record for the U.S. Legal
Markets business unit of LexisNexis and the Netter Anatomy brand of
Elsevier. LexisNexis and Elsevier are both part of Reed Elsevier.
LexisNexis® is a leading global provider of content-enabled
workflow solutions designed specifically for legal, corporate,
government, and academic professionals. Elsevier is the world's
leading publisher of science and health information, serving more
than 30 million scientists, students and health and information
professionals worldwide.
AMP Agency was selected by both organizations after a formal
review process and now assumes full strategic media planning and
buying services for the portfolio of brands within the U.S. Legal
Markets organization and Netter Anatomy.
"We are thrilled that LexisNexis and Elsevier have recognized
AMP Agency's expertise and enthusiasm for the work that we do,"
commented Karen Macumber, SVP Media for AMP Agency. "Both are
prestigious companies with impressive service offerings. We look
forward to raising the brand profiles and extending the scope of
these companies with a fresh media strategy."
AMP Agency will be responsible for all traditional and digital
media strategy, planning and execution services in connection with
its work with LexisNexis and Netter Anatomy.
AMP Agency's clients include Maybelline New York, U.S. Cellular,
Genzyme, among other notable brands. AMP Agency's
award-winning media services group recently garnered three
nominations for the 2009 MITX Awards in the "Best Use of Search"
and "Best Cross Media Campaign" categories and took home the award
for "Best Use of Search" for client, Squaw Valley.
About AMP Agency:
AMP Agency (www.ampagency.com) is a full-service marketing
agency that combines strategic planning, compelling creative,
innovative execution, and measurable results to help our clients'
success and marketing dollars exceed the traditional. Whether it's
inside the home, out on the road, or across the digital space,
AMP connects clients with their target audience by designing brand
experiences that are built where consumers live. AMP agency is an
Alloy Media + Marketing Company (Nasdaq:ALOY).
The AMP Agency logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6433
CONTACT: AMP Agency
Media Contact:
Jodi Smith, VP, Public Relations
212-329-8359
Grafico Azioni Alloy (MM) (NASDAQ:ALOY)
Storico
Da Giu 2024 a Lug 2024
Grafico Azioni Alloy (MM) (NASDAQ:ALOY)
Storico
Da Lug 2023 a Lug 2024