Tripp Levy PLLC announces an investigation into the proposed acquisition of Alloy, Inc. (NASDAQ: ALOY). ZelnickMedia and Alloy, Inc. (Nasdaq:ALOY) announced today that an investor group led by ZelnickMedia has agreed to acquire Alloy for $9.80 per share in cash. The transaction is valued at approximately $126.5 million. Members of Alloy's senior management will invest in the transaction in conjunction with ZelnickMedia. Alloy's co-founders, Matt Diamond and Jim Johnson, will continue to run the company as CEO and COO, respectively. They will exchange a portion of their Alloy shares for an equity interest in the acquirer. The rest of the Alloy senior management team is expected to remain in place as well.

In addition to ZelnickMedia, co-investors will include Natixis Caspian Private Equity, Rosemont Solebury Co-Investment Fund, and GenSpring Family Offices. Diamond and Johnson, together with certain other Alloy shareholders, holding in the aggregate approximately 25% of the outstanding shares, have agreed to vote in favor of the transaction at the shareholders meeting.

The investigation concerns, among other things, whether the consideration to be paid to Alloy shareholders is grossly unfair, inadequate, and substantially below the fair or inherent value of Alloy. The investigation further concerns whether the directors of Alloy may have breached their fiduciary duties by not acting in Alloy shareholders' best interests in connection with the sale process of Alloy.

If you own Alloy common stock and you wish to discuss this matter with us, or have any questions concerning your rights and interests with regard to this matter, please contact

Tripp Levy Tripp Levy PLLC 125 East 82nd Street 9th Floor New York, New York Toll Free: 877-772-3975

Email: contact@tripplevy.com

Tripp Levy PLLC is a national law firm that specializes in mergers & acquisitions, takeover litigation, shareholder rights, and corporate governance matters in state and federal courts throughout the United States.

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