ALOY Alloy (MM)

netomat Goes to College Pioneer in Communication Software Partners With Alloy Media and Marketing's Collegeclub.com NEW YORK, Oct. 19 /PRNewswire/ -- netomat, inc., a pioneer in communication software, announced today a distribution partnership with Alloy Media and Marketing, a division of Alloy, Inc. (NASDAQ:ALOY), in a deal that will allow the netomat collaboration software to be seamlessly integrated into Alloy's leading web site for college students, http://www.collegeclub.com/. The partnership will allow users to download a free College Club branded version of the netomat software to easily create their own personal, collaborative, multimedia web pages with friends. Breaking down barriers between email, web publishing, blogging and instant messaging, netomat 1.0 Web allows friends, family and colleagues to create fun web pages together. With netomat 1.0 Web, it's easy to share files, pictures, text, freeform drawing, animations and more on one web page. Best of all, after a netomat is created, invitees can mark-up the netomat by their own photos, comments, files and more. "This partnership demonstrates the flexibility and fun of the netomat software," said Julie Levitt of netomat. "Because the software is easy and powerful it's the perfect solution for collegeclub.com users looking to create fun and collaborative multimedia web pages with friends. Alloy's vibrant web communities for the Gen Y audience are the ideal platform for our program and we are thrilled to be working with them." "We see netomat as a really innovative combination of blogging and IM -- infused with multimedia. College consumers live in the most broadband enabled environments in the country and they are ready for the next step in creativity and communications online," said Chris Karl, VP Interactive Media at Alloy, Inc. The core innovation behind the netomat service is a powerful new XML-based language called nml (netomatic mark-up language). nml was created to enhance people-to-people communication -- it's XML with personality. About netomat, inc. Headquartered in New York City, netomat was launched in 2001 with funding from a unique combination of venture capitalists, foundations, corporations and individual investors. netomat allows users to communicate without boundaries -- creating live, collaborative web pages that are easy to create, share and update. netomat's vision is to enable real-time, multimedia communication between mobile and web networks -- providing next generation communication solutions for the individual consumer, groups, and businesses of any size. netomat's clients and partners have included Verizon, Forbes, Continental, Reuters, Miramax, ThinkFilm, Alloy, Sun Microsystems and Ralph Edwards Productions. About Alloy, Inc. Alloy, Inc. (NASDAQ:ALOY) is a media, marketing services, direct marketing and retail company targeting Generation Y, a key demographic segment comprising the more than 60 million boys and girls in the United States between the ages of 10 and 24. Alloy's convergent media model uses a wide range of media assets to reach more than 25 million Generation Y consumers each month. Through Alloy's 360 Youth media and marketing services unit, marketers can connect with the Generation Y audience through a host of advertising and marketing programs incorporating Alloy's media and marketing assets such as direct mail catalogs, college and high school newspapers, Web sites, school-based media boards, and college guides. Alloy's promotional marketing arm, AMP Agency, is a lifestyle marketer offering creative thinking for consumer brands through both on and off-line custom marketing solutions, and specializing in mobile tours, events and grassroots marketing. AMP was named 2004 "Agency of the Year" by PROMO Magazine. Alloy generates revenue from its broad reach in the Generation Y Community by providing marketers advertising and marketing services through 360 Youth and AMP Agency and by selling apparel, accessories, footwear, room furnishings and action sports equipment directly to the youth market through catalogs, Web sites and retail stores. For further information regarding Alloy, please visit our Web site (http://www.alloyinc.com/) and click on "Investor Relations". Please visit http://www.360youth.com/ and http://www.ampagency.com/ for further information media, marketing & promotional services. Press Contact: Jules Feiler/Ed James Andy Morris & Company 212-561-7457/212-561-7455 / Jodi Smith Alloy Media & Marketing 212-329-8359 DATASOURCE: netomat, inc. CONTACT: Jules Feiler, +1-212-561-7457, , or Ed James, +1-212-561-7455, , both of Andy Morris & Company, for netomat, inc.; or Jodi Smith of Alloy Media & Marketing, +1-212-329-8359, Web site: http://www.collegeclub.com/ http://www.alloyinc.com/

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