Comcast’s AudienceXpress and iSpot Announce New Data Collaborations Aimed at Enhancing Performance TV Marketing Solutions, Bringing New Data Sets to TV Measurement and Providing Attribution Reporting
25 Marzo 2024 - 5:12PM
Business Wire
The partnership is aimed at delivering much
needed industry benefits, including innovative ways to precisely
transact on TV and enhanced performance TV and attribution
reporting capabilities.
AudienceXpress, a Comcast Advertising company, today announced a
series of new data collaborations with iSpot, the TV measurement
company used by top advertisers and agencies.
At its core, the two companies are teaming up to evaluate how
iSpot’s syndicated national TV ratings can best be incorporated
into the AudienceXpress platform.
The goal is to come up with new ways to bring new data sets to
TV ad measurement, as well as to drive and enhance performance TV
marketing solutions and provide attribution reporting in today’s
fragmented, evolving and complex media landscape.
The effort is timely and significant as it comes during a
pivotal point in TV advertising’s future: Across the ecosystem, new
and established measurement and currency providers are introducing
innovative technologies and solutions aimed at delivering more
reliable and accurate means of TV ad measurement as viewing habits
continue to shift.
“We are excited to be teaming up with iSpot,” said Katy Loria,
Chief Revenue Officer of AudienceXpress and FreeWheel, a global
technology platform for the television advertising industry that is
also part of Comcast Advertising. “Today’s TV ad landscape is
incredibly fragmented, putting consumers in control. So much so
that they watch content when, where and how they want it. As a
trusted business partner to our clients, it’s our responsibility to
make sure their ad dollars work smarter and that the ads they
create reach their target audiences. As such, we’ve partnered with
iSpot to help further drive accountability and reliability in this
space.”
In addition to the agreement to evaluate iSpot’s national TV
ratings, AudienceXpress will continue to work with DRMetrix and
605, both recent iSpot acquisitions, to pioneer enhanced industry
reporting and attribution solutions.
Specifically, as part of its agreement with DRMetrix,
AudienceXpress has access to direct response marketplace tools,
insights and resources to help better understand today’s media and
marketing landscape as well as to aid in prospecting new advertiser
and agency clients.
AudienceXpress will also closely collaborate with iSpot’s 605 in
order to find ways to deliver attribution studies in a more
cost-effective and streamlined way. This agreement allows
AudienceXpress to show marketers across various verticals the mid-
and lower-funnel effectiveness of its portfolio of cross-screen
media solutions.
“We’re proud to be working with AudienceXpress,” said Stuart
Schwartzapfel, EVP, Media Partnerships, iSpot. “AudienceXpress is
known for delivering market-leading, cross-screen media solutions
globally, and we hope that by working with them, we can help
further push the boundaries on new innovations and possibilities in
the measurement and currency space.”
About AudienceXpress
AudienceXpress is a Comcast company that provides market-leading
media solutions that allow advertisers to buy premium TV
advertising – across all screens – on an audience basis. In today’s
dynamic and evolving media marketplace, AudienceXpress provides
direct, easy and scaled access to the premium TV audiences that
matter, including across broadcast, cable, digital and connected
TV. For more information, visit https://audiencexpress.com/.
About iSpot
iSpot.tv is a cross-platform TV measurement company trusted by
brands, networks and agencies to deliver fast, accurate and
actionable information the marketplace can use to transact. Its
real-time, always-on platform measures all phases of the TV
advertising lifecycle from creative testing to audience
verification, to business outcomes and brand impact, empowering
brands to justify, optimize and invest with confidence. iSpot
persistently measures TV-device impressions and second-by-second
attention for all TV ads in a unified manner across linear,
time-shifted, VOD, streaming environments and out-of-home (OOH)
environments. A trusted currency provider for networks, ad-delivery
platforms and agencies, iSpot uses its proprietary systems for
bringing transparency into TV advertising at unparalleled scale.
The company delivers its solution in real time via intuitive and
modern dashboards as well as APIs and customized analytics.
iSpot.tv has hundreds of brands and all major TV networks licensing
its enterprise solution and has become a trusted currency for
networks, brands and agencies. Founded in Bellevue, Washington in
2012, iSpot has offices in major cities across America.
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version on businesswire.com: https://www.businesswire.com/news/home/20240325138176/en/
Media Contacts: AudienceXpress Elaine Wong
elaine_wong@comcast.com
iSpot pr@ispot.tv
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